"I'm an I-person, I'm not good at communicating, but I don't want to play games alone. ”In 2019, "Peace Elite" released user data for the first time, and 50 million DAU is the achievement of this game in the first two months of its launch, and it is also a height that most game products cannot reach in their lifetime.I don't have a lot of time to play games, but I want to make new friends. ”
I like competitive games, but no one wants to be a rookie in a hardcore game. ”
Then you can try "Peace Elite", a charging artifact for I.
Four years have passed, but what happened to "Peace Elite" back then?We recently saw a set of very interesting data: as of December 15th, on the iOS national server best-selling list, "Peace Elite" has been online for 1683 days, 236 days in the top 1, 873 days in the second place, and the time in the top three is as high as 1454 days, and it has never fallen out of the top 10 on the list.
Game-related e-sports events are also extremely popular, with an average of 45 million daily viewers of the 2022 Peace Elite Pro League finals, more than 28 billion event contents, and more than 27 million hours of viewing time and more than 8 viewers at the 2022 Peace Elite Global Finals500 million people.
When a lot of people see these data, they will exclaim, "Wow, that's amazing." "Wow, worthy of the peace elite". And we see the amount of more information hidden behind it. The most important of these is the transformation of "Peace Elite" from quantitative to qualitative change, and its connotation and thickness have slowly changed through the precipitation of time. Just like a jar of good old wine, it changes its taste when it is stored for one year, and it leaves a unique taste of time after ten years. So what has the development of "Peace Elite" brewed over the years?This answer has actually been written in the opening chapter - "If you want to make friends, come to the peace elite." ”
From "classic islands" to "diverse competitions"."Peace Elite" broadens the category of tactical competition and embarks on the road to breaking the circle
The 2023 Hangzhou Asian Games has a different significance, in this competition, e-sports was officially listed as a participating event, among them, the Peace Elite Asian Games version of the event is the event with the most teams participating in the 7 sub-events of e-sports in this Asian Games, and finally won the gold medal by the Chinese e-sports national training team with a total score of 44:36.943.
The Peace Elite Asian Games version connects traditional sports such as skydiving, cross-country racing, and shooting, lowering the threshold for spectators and gaining great attention. Outside of the Asian Games, Peace Elite stands out from the crowd of competitive shooters, and Peace Elite has the same advantages. On the one hand, its "multiplayer elimination brawl" highlights the hardcore elements that tactical competitive games should have, caters to the winning mentality of young players, and at the same time lowers the threshold for participation with the changeable battlefield situation and the "technology + luck" characteristics of cooperation between players, and innovates the characteristics of "low fault tolerance and iron-blooded survival" of the legendary competitive game.
Not only that, "Peace Elite" also further explores new content that is more suitable for the needs of players in the current era on the basis of the core gameplay. For example, the game once introduced a mutant team competitive gameplay in which friends and foes change at any time, breaking the pure "balance" element in competitive games and enhancing the fun of confrontation in the gameOr add the "find supplies and self-reliance" gameplay that belongs to survival games in the ice and snow, so that the brawl and competition between players have become a new experience against the environment. The "Super Body Confrontation" mode, which was launched this year, introduces hero tactical competitive gameplay in the battle, allowing players to choose different classes to cooperate to win the battle.
In the past four years, it can be said that players have discovered countless new surprises that make tactical competition more colorful in "Peace Elite", and after several iterations and updates, the game has already jumped out of the track of a single gameplay and turned into an all-encompassing competitive social paradise, which is vividly reflected in the "Oasis World" launched in 2023.
The predecessor of Oasis World is the "Oasis Qiyuan" that will appear in 2021, which in addition to the shooting gameplay that is relatively close to the ontology, it also distinguishes a variety of categories such as racing, casual, asymmetric confrontation, puzzle, party, etc., which calls on players to design and produce UGC gameplay by themselves and try more possibilities with an open attitude. After the launch of Oasis World, we witnessed a truly open world, which is a seamless map scene with a real-time weather system, which contains a lot of shooting gameplay, but also builds a lot of casual entertainment and interactive gameplay in addition to shooting gameplay.
This step for Peace Elite means that it will not be limited to a single tactical competitive shooter, but will continue to expand the boundaries of gameplay to meet the different needs of more players. For a competitive game with strong confrontation as the core, this change has the meaning of "starting a new line": the game should provide players with not only gameplay, but also different groups of players to interact and collide in the same world.
The all-encompassing "Peace Elite".A parallel cultural stage has been set up outside the battlefield
In addition to the "diverse" "battlefield", the new ecology of "Peace Elite" represented by the Oasis World has diluted the tense and exciting atmosphere contained in shooting competition, and planned a stage with rich cultural atmosphere such as social interaction, leisure and entertainment, and brand cooperation in the game. For example, the game has cooperated with Hangzhou Qinghefang Historical and Cultural Characteristic Block to create a "Qinghefang Blessing Lantern Festival", which brings the real Song Yun ancient style to the game, reproduces elegant pictures such as viewing lanterns and playing with pots, leaving players with an unforgettable experience.
In the corners of the oases with different scenery and cultures, players can experience the fun of climbing mountains, watching the sea, shopping, partying, etc. with friends in the virtual world, or they can do nothing and empty themselves alone, as if roaming alone in a lively playground.
Pictured: Can you believe it, this observation deck is actually a mecca for competitive shooters).
This kind of open-world scene with a more lifelike atmosphere not only provides players with more entertainment options, but also becomes a bold innovation of "Peace Elite": in addition to the exciting core shootout, to open up relaxed and casual gameplay, and encourage social interaction that has nothing to do with competitive cooperation, can it be recognized by most "hardcore players"?
From platforms like Douyin, we can see that there are quite a few Peace Elite players who are happy to socialize and explore in this unique open world, chasing whales in the sea, setting off fireworks with friends at night, cheering on a meteor shower, or simply running here to be a fishing guy ......Check in every corner of the Oasis world and enjoy some leisure time.
The recognition of players has allowed "Peace Elite" to gradually build a parallel leisure culture stage in addition to the original gameplay battlefield.
Picture: Such a person enjoys the quiet feeling of the whale by the sea, which is the fun for many players).
Pictured: Players square dancing together in the Oasis World).
This kind of game atmosphere has even become the link between "Peace Elite" and the interdimensional world, and this summer, "Peace Elite" opened the linkage collision with the hot electronic music festival at the "Airdrop Festival", launched the airdrop festival EDC electronic music party limited-time gameplay in the oasis world, and also linked up with a number of popular brands, launched a cultural carnival of the young generation that broke the dimensional wall. On the island map in the game, players felt the **party that restored the atmosphere of the offline electronic syllables, followed the ** and fireworks to sing and dance together, and happily competed for the welfare airdrop gifts of the brand linkage. At that moment, for them, "Peace Elite" is not only a representative of the elements of shooting, competition, and operation, but also a spiritual space that integrates multi-level cultures such as **, national tide, and leisure.
There is no doubt that this kind of immersion and resonance in the virtual world is exactly what the new generation of young players need, especially for more and more solo players who consider themselves to be i-people, and the community atmosphere created by "Peace Elite" can provide them with a good sense of recharging, whether it is to experience it alone or try to find friends who have a common language, so that they can participate in it with the lowest burden.
From the "big world" to the "small self".Post-00s players are creating their first social business cards
Many players of Peace Elite are attracted by the gameplay, and are kept by the comfortable community culture atmosphere for a long time, after a long time, this is a utopia for them, and it is also a space and stage to highlight their personality, so a unique social image and business card are particularly important.
In the Oasis world, players can customize their own character images, voice packs, costumes, vehicles, etc., or use their imagination to create their own mini-games, so that the most popular memes and gameplay can appear in their own and their friends' experiences as quickly as possible. These exclusive social buffs can help players express themselves more freely, immersively, and heartily.
Pictured: Sharing Oasis World check-in points is the first step for players to socialize).
If real dating takes time to "load" step by step, "Peace Elite" allows you to quickly get closer to strangers in a three-dimensional, vivid and eye-catching way. Even for players who are new to competitive shooting, they will be happy to try to create their own social business card and meet more new people with common interests.
From the passion of battle brought by the airborne landing of each island, from the interaction together in the Oasis Square to the crazy group photo in the oasis, from the electronic music festival jumping to the "doing" game together in the Oasis Qiyuan, players can touch their love and release themselves in this exclusive park, which accepts any joys, sorrows and sorrows of anyone.
However, the energy of "Peace Elite" is far more than that, outside the game, a large number of co-branded crossover and IP cooperation make it a topic of discussion among players all the time. It can be said that "Peace Elite" is a game that has really entered the lives of players, which is also the meaning of "game culture".