The annual finale of the annual exhibition of the Museum of Art Pudong, "Caravaggio and the Baroque Miracle", recently opened, displaying 6 original Caravaggio masterpieces and more than 50 original paintings by more than 40 other artists of the "Baroque School".
Inspired by this, Meituan has partnered with the Museum of Art Pudong to allow audiences to "bring art home". *Meituan Flash Sale invites well-known florists and florists in the industry to create baroque-themed bouquets, and consumers can place orders for related products by searching for "oil painting flowers" on the Meituan takeaway app**Next, the Museum of Art Pudong launched a flower installation with the theme of "Light and Shadow of the Times" with a sense of atmosphere, and the audience can go to take photos and check in.
In recent years, related cultural and creative products launched by art galleries and museums have gradually become a trend. Taking high-quality bouquets as an example, Meituan flash sale data shows that the number of products related to art "oil painting style" increased by 63% year-on-year, and most of the products came from "Youhuayang" merchants. "Youhuayang" is an exclusive project launched by Meituan Flash Sale in response to users' continuous pursuit of high-quality bouquets in recent years, and Shanghai's "Youhuayang" order ratio ranks first in the country.
We look forward to traveling through the long river of time with citizens and tourists, roaming in the gorgeous paintings of the Baroque, feeling the smart beauty of floral art, and appreciating the wonderful encounter between Baroque and floral art. Li Minkun, deputy general manager of Lujiazui Group and chairman of Pudong Art Museum Company, said.
As one of the most popular art museums in Shanghai in recent years, the Museum of Art Pudong has become a new landmark for international cultural and artistic exchanges in Shanghai by forming a circle of friends with leading art museums around the world, and vigorously developing cultural and creative products, including stationery, canvas bags, etc., for the audience to take art home. The exhibition "Caravaggio and the Baroque Miracle", co-organized by the Museum of Art Pudong and the Borghese Museum, is the first thematic exhibition focusing on Caravaggio, the founder of Baroque painting, and presents a rare panorama of Baroque art.
This co-branded collaboration with the Museum of Art Pudong uses the 'Baroque Theme Bouquet' as the carrier to meet consumer demand, and also promotes the museum's exhibitions to a wider range of consumer groups, so that art can be integrated into daily life." The person in charge of Meituan's flash sale flower business said that in the future, he hopes to cooperate with more relevant parties to integrate culture and art into consumers' daily lives. The collaboration will run until January 1, 2024.
Text: Zhang Shihuan.
Editor: Wang Yumeng.
*Please indicate that it is from the official WeChat of Pudong Release.
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