Recently, Pinduoduo became the e-commerce platform with the highest market capitalization in China, surpassing Alibaba, and the news shook the entire e-commerce world. The rise of Pinduoduo can be said to be a major reshuffle of e-commerce rivers and lakes, which makes people wonder if this is the revenge of Sun Tongyu, the founder of Alibaba?
Pinduoduo has achieved a counterattack in just 8 years, surpassing JD.com and Alibaba. It has attracted a large number of consumers with its low-price** model, especially in second-, third- and fourth-tier cities and rural areas. Pinduoduo stimulates people's desire through social e-commerce, allowing users to invite friends to participate through social platforms such as WeChat and enjoy a lower price. This unique model has brought a huge user base and sales to Pinduoduo.
In order to attract users, Pinduoduo has created a strong desire to buy by launching activities such as limited-time flash sales and 1 yuan treasure hunting. At the same time, Pinduoduo also played the slogan of guarantee, screened high-quality merchants, and provided high-quality goods to consumers. This innovative model has won Pinduoduo the trust and reputation of users.
To understand the possible revenge behind the rise of Pinduoduo, it is necessary to review Sun Tongyu's entrepreneurial experience. Sun Tongyu is one of the founding members of Alibaba and an important promoter of Jack Ma's founding. When Mr. Ma founded Alibaba, Mr. Sun ranked third behind Mr. Ma and his wife, who was once the ex-husband of Peng Lei, the chairman of Ant Group.
Sun Tongyu founded **.com in 2003 and is known as the "father of **". He led the team to rise rapidly by going to the sinking market. Sun Tongyu and his team continue to visit small and medium-sized enterprises, strive for them to help them advertise and promote, and at the same time invite small businesses to join in selling goods for free, so as to attract users and merchants. In order to solve the problem of trust between the two parties to the transaction, Sun Tongyu also founded Alipay to provide capital supervision and transaction security.
However, in 2007, Sun Tongyu was suddenly dismissed by Alibaba, and the company sent him to study Xi overseas. As for what happened and why he was removed from the post of president of **.com, there are still different opinions, and there is no exact statement. But it is conceivable that this must be a blow to Sun Tongyu. As a meritorious minister of Alibaba, his dismissal must have greatly hurt his arrogant heart.
Later, Huang Zheng, the founder of Pinduoduo, found Sun Tongyu and got his investment. It is said that Pinduoduo's way of playing the sinking route was proposed by Sun Tongyu. This style of play is very similar to the strategy that Sun Tongyu founded back then. **Later, Tmall was incubated, focusing on serving large merchants and ignoring some small merchants. After these small merchants were forced to leave, Pinduoduo could just take advantage of the situation and take another market that has not yet been set foot in - 18th-tier cities and rural areas.
However, this is only speculation by ** and observers, and there is no conclusive evidence that Sun Tongyu is involved in Pinduoduo's development strategy. But it is undeniable that if this statement is true, then we can't help but call Sun Tongyu's success revenge. He used the model he had built in the first place, and achieved success again in the development of Pinduoduo, thus once again surpassing the ** he had created.
The rise of Pinduoduo has led me to think about the development of the e-commerce industry. In my opinion, Pinduoduo's success is inseparable from the accurate positioning of the market and its unique model. They have captured the consumer demand in second-, third- and fourth-tier cities and rural areas, providing more affordable** and more options to meet the needs of consumers in these areas. At the same time, they also stimulate the user's desire through social e-commerce, turning shopping into a way of socialization and entertainment.
The rise of Pinduoduo also reminds traditional e-commerce giants that they can't ignore small businesses and the sinking market. Small businesses and lower-tier markets play an important role in the development of the e-commerce industry, and they are potential users and consumers. If large e-commerce platforms only focus on large merchants and first- and second-tier cities, they will inevitably lose the trust and support of small merchants and sinking markets, and will eventually be surpassed by emerging forces.
Overall, the rise of Pinduoduo is a microcosm of the development of the e-commerce industry, with some emerging forces with innovative models and business acumen emerging in every era. They meet the market demand in their own unique way, breaking the traditional industry pattern. For traditional giants, in order to maintain a competitive advantage in the fierce market competition, they need to constantly innovate and adapt to market changes, and continue to provide users with better experience and services.
The competition in the e-commerce industry will only become more and more fierce, and only by continuous innovation can we be invincible in this magnificent e-commerce industry.