OneSearch for portals
1.Search is an important need for netizens to access the Internet on their mobile phones
2.Mobile search demand scenarios
3.More mobile search portals to meet the usage habits of different netizens
Sogou mobile browser, WAP Sogou search, UC browser search Daquan, QQ mobile browser, covering the main entrance of mobile search, the new Sogou mobile search traffic ranks second in the overall mobile search market.
IIPresentation style and ranking billing rules
1.**Booth waiting for you to choose --- advertising placement
"Mobile Search Promotion" is an upgrade of Sogou's search promotion management platform, after which customers can make relevant settings on the platform to meet their promotion needs on mobile devices.
2.The new display style is more intimate
3.New presentation style Full interpretation
Added APP** link, APP promotion is easier
The function consists of three parts: icon, [app**] application details.
For non-iOS systems, click [APP] to open the ** link directly;
For iOS, click [APP**] to enter the APP** page of the Apple Store.
app**] is an application system, please feedback the demand to the regional support.
The new display mechanism in the plan, the display probability is multiplied!
On November 5th, the number of shows changed from 1 to 3
On November 17, the number of displays will be released with 3 creatives at the top and 3 at the bottom, with a total of 6 ads on the first screen.
4.A new presentation style in development --- crown style
5.How do you rank for keywords promoted by mobile search?
1) Display ranking: The placement of your ad is determined by both keyword bidding and ad quality.
2) In the search results of WAP Sogou, from November 5th, the ads of B, C and D will be upgraded to B, C and D, and on November 17th, they will be upgraded again, and the number of ad slots will increase to 6.
3) In the search results of UC browser search encyclopedia, the advertisements of B, C, and D will be displayed in turn.
6.How are mobile search promotion keywords billed?
1) How is billing:
CPC billing rules, pay-per-click.
The actual deduction is less than or equal to the bid price of the mobile keyword, and greater than or equal to the starting price.
In some highly competitive industries, the average click** will gradually increase due to the continuous price adjustment of advertisers.
2) Billing formula:
3. Backstage operation guide
1.The flow of mobile search promotion
2.How to set mobile bid percentages
Set your mobile bid on the plan settings page, or when you create a new plan.
Due to the small number of mobile placements, all customers default to mobile search bidding that is equal to that of PC, and mobile bidding is recommended to bid on PC.
3.How to set up a mobile URL
When creating a new idea or editing an existing one, add a mobile URL
4.Special products in the promotion group have separate mobile URLs
Set a mobile access URL for a specific keyword to point to the page.
5.Tips for keyword ideas
Keywords:
Keep the number of words as short as possible.
Use a broader matchmaking pattern for more impressions.
Keyword performance needs to be monitored for mobile search promotion ad testing, and the same keywords may perform differently on mobile than on PC.
The user base and focus of mobile devices are different from those of PCs, so it is necessary to test and continuously optimize wireless keywords according to the products and services promoted by customers.
(2) Creativity
On different mobile devices and operating systems, the system intelligently presents creative ideas, and the creative word count will vary, and the ad text should be clear, targeted, and highlight the benefits.
Ads are as inclusive as possible, using calls to action such as:"Ordering"with"Purchase", "Dial **get**".
6.Delivery operation tips
Move URLs
The survey results and a large number of data show that the use of mobile** for mobile search promotion has a higher reach rate and conversion rate than PC**.
It is best to visit WAP to improve the user's experience and better understand the products and information promoted by the company.
If there is no wap**, it is recommended to use the Sogou website building tool to quickly build a website, which is also convenient for the effect tracking of **.
Focus on business
Businesses that need focused monitoring can set up separate wireless plans to gain a competitive advantage by increasing the bid percentage. The rest of the plans are directly set to display and supplement.
(3) Bidding
Due to the small number of mobile placements, all customers default to mobile search bidding that is equal to that of PC, and mobile bidding is recommended to bid on PC.
This article is shared by Juxuan Network with you "Sogou Advertising Sogou Mobile Search Products: Functional Features and User Experience Analysis", Sogou mobile search promotion upgrade to meet the promotion needs of mobile devices. There are various presentation styles, and the ranking and billing rules are clear. The backend is easy to operate, providing mobile URLs, keyword ideas, and delivery operation tips. It is recommended to bid on mobile devices and PCs, and key businesses need to be monitored. Every message you leave is an affirmation and support for our work, so that we can grow and make progress together in the comment area.