Hello everyone, I'm ECHO, Product Selection & Operations Consultant.
TikTok Shop's U.S. e-commerce data weekly list (11 27-12 03) has been released, and the specific information is as follows:
Last week, the total GMV reached79.6 millionUSD, compared with the previous week's Black Friday net 1 event, GMV has declined;Average daily orders11.4 millionUSD;
As of November 27, the top 5 GMV product categories are ranked in order: Beauty & Personal Care, Women's Clothing, Mobile Phones & Electronics, Sports & Outdoor, and Health;
Products around sports and health continued to soar in sales and GMV this week. Popular items that continue to dominate the list include: home fitness equipment, nutritional supplements, home beauty instruments, etc.;In addition,Foot massagerIn the recent rapid growth of sales, it broke into the GMVTOP 10 for the first time
echotik data findings, recently"Home Beauty Wellness".It has become a fashion trend on TikTok. A collection of home furnishings in the United StatesgiantexRecently settled in the TikTok Shop U.S. store, as of December 6, in a month of the store's sales of top 1 products——Foot home massagerThe estimated total GMV is over1.3 millionUSD;TikTok Shop data analysis01 Basic dataEchotik data found that the total sales volume of Giantex since its arrival in November reached near30 thousandpieces, estimated GMV reached2.96 millionUSD;
The product categories of small stores are mainly large household goods. Judging from the orders issued in the past 30 days, more than half of the sales of small stores are caused byPersonal care equipmentgenerated, followed byHome storagesuch products account for about 20% of the total orders of small stores.
02 Explosive productsThe main products of the small shop are large household items, and the best-selling products include massage equipment, storage cabinets, kitchen appliances, children's toys, etc. Commodities** are spread between $15 and $359, with an average of $108.
The top selling product in the store is a foot massager. According to the product description, it mimics the massage movements of the human hand and effectively relieves soreness and tension in the feet, calves and ankles. This massager also comes with a remote control, which is convenient for users to choose different massage modes according to their needs.
As of December 5, the unit price of this single item is 101$53 for total salespieces, the total GMV is reached1.3 millionUSD;In TikTok's user rating system with an overall score of 5, it scored 4With a score of 7, the performance is very good. In terms of target audience, it is suitable for those who feel tired and nervous in their feet after standing for a long time, walking or exercising, as well as those who need to relieve nerve pain in their limbs. In addition to personal and family use, it is also a healthy gift for family or friends.
03 How to bring goods and talentsGiantex mainly uses short-term sales, including small store accounts and influencer invitations, to assist in live streaming, so as to increase the sales and degree of sales of small stores and products. Giantex has been produced since it was settledarticleShort**, participated in 13 live broadcasts, and brought it to the small store2.470 thousandsales volume and$2.6 million's estimated revenue.
The total number of people who built the store on TikTok reachedpeople, including 374 short** delivery experts and 13 live broadcast delivery experts, basically covering all fans, and the head delivery master with the largest number of fans has nearly 10 million fans. As a collection store of high-quality household products, Giantex has accumulated brand fame and credibility in North America for many years, and the top influencers are willing to bring goods for it. Judging from the portraits of influencers, most of the influencers are mainly women, especially young and middle-aged women who like to share their daily life and shopping experience, but the proportion of male influencers is also rising. The main categories of influencers are concentrated in beauty and personal care, followed by women's clothing, mobile phones and electronics, and kitchen utensils. 
Good things to share bloggers @simplysammyk use15 secondsThe short** demonstrated that the massage machine helped her relieve the pain and discomfort in her feet and calves caused by 12 hours of work, and showed an expression of enjoyment. This ** has received 14.5 million views and 32 likes310,000, and the number of shares reached 2050,000 times, more than 1,800 comments, estimated sales reached6000 pieces！In the comment area, you can see that netizens have planted this massager, in addition to their own use, some people want to give it to their partners and mothers. Some netizens shared their experience and said: "With this machine, who still needs to be in love." 
This foot massager caters to a large number of people. In addition to tired office workers, young women who love to wear high heels are also the main customers. @nina.r.reed in50 secondsIn the goods **, he deduced the real scene of quickly taking off his 10 cm stiletto heels when he got home and enjoying the comfort brought by the massager. Her exaggerated body language and expressions have made this belt ** gain a lot of popularity, and it has also struck a chord with the beauty of women who also like to wear high heels. This ** is estimated to be brought to the foot massager3000 piecessales.
Blogger @s AgeMomLife has 5.7 million followers on TikTok. She is an enthusiastic mother, and she likes to share the good things she just bought on social **, so she has attracted many mother fans who have the same power as her and are responsible for the purchase of household goods. She also has separate tags for herself: S**AgeSurprise, Shopwiths**Age. In this article4 minutesIn the long **, she shared a large number of products she bought from TikTok Shop during the Black Friday Cyber Day, among which the Giantex foot massager was put in the first place she shared, and described it as simulating the feeling of real massage is very real and successfully convertedSingle sales, estimated sales are near2.90 thousandUSD;It is worth mentioning that in **, she said that "TikTok Shop is irresistible", which triggered many netizens to interact in the comment area and express their love for TikTok Shop. 
Home wellness is becoming a global trendAccording to research by the British Society for Mental Health**, in 2018 74% of people experienced extreme stress and they felt overwhelmed and unable to cope. Similarly, according to the American Psychological Association, 77% of Americans regularly experience physical symptoms caused by stress. These symptoms include fatigue, headache, stomach upset, muscle tension, teeth grinding, and dizziness. In addition, 73% of people also experience psychological symptoms caused by stress, including irritability, anger, and nervousness. As a result, people are actively looking for suggestions and ways to relieve stress and physical discomfort.
On TikTok, many influencers share their daily time at home to do body care, maintenance, and relaxation to show their healthy lifestyle and work-life balance.
The number of views of related popular tags such as dailyroutine, cosy and wellness has reached hundreds of millions to tens of billions, and related household personal care and health care products have been sold well on TikTok Shop.
For example, under the label of wellness, many netizens will share their daily life and Xi to maintain physical and mental health, such as: taking health products, eating organic food, drinking more water, regular fitness, meditation and massage, etc., which has triggered many netizens to follow suit and spread. The products they use also get a lot of attention.
In the above context, the market size of massage equipment is growing rapidly worldwide. In 2021, the global massage equipment market size was65.35.4 billiondollar, which is expected to reach by 2031150.83.6 billionUSD, with a CAGR of 8 from 2022 to 20319%。
Electric massage instruments are becoming more and more popular in the United States, including massage chairs, sofas, back massagers, handheld massage instruments, shoulder and neck massagers, etc. This is due to the fact that the sedentary modern lifestyle of the working population will incur many physical ailments, including back and body pain. As a result of the promotion in the healthcare industry**, consumers have become more aware of the availability and benefits of electric massagers and are more concerned about their physical health. They believe that electric massagers can help them relieve pain in muscles and joints, as well as prevent and alleviate related diseases.
Moreover, the aging population across the globe is also a major factor driving the growth of the home massager market. The National Institutes of Health confirms that there are 85% of the population is over 65 years old. In addition, the world is aging at an unprecedented rate, rising to nearly 17% by 2050. And according to the results of research published by the American Massage Association, massage is a panacea for most age-related health problems. It helps with issues related to dementia, blood pressure, osteoarthritis, body aches, and stiffness. Therefore, many middle-aged and elderly people are also loyal customers of massage equipment. Massage equipment is also often given as a gift to the elders of the family.
At the moment, home massagers are becoming more and more popular on TikTok. In addition to the analyzed foot massager, there are also eye massagers, shoulder and neck massagers, fascia meters and other small portable massagers have received a lot of attention, but most of the products recommended by the experts are still from Amazon and other stations.