On December 18, Chery Automobile's independent new energy brand icar's first model, icar 03, opened pre-sales, and the pre-sale price of six models is between 12980,000-18580,000 yuan, and enjoy pre-sale rights and interests worth 38,888 yuan. This car is specially built for young people, and it is positioned as a pure electric off-road SUV that young people can afford, so it is not unattainable**. The new car was also delivered to the first batch of car owners at the listing site, realizing the delivery of the market as soon as it was launched.
At present, there are not many hard-core pure electric off-road SUVs on the market, and they are all expensive, whether it is BYD Auto's Yangwang U8 (priced at 10980,000 yuan), or Dongfeng Motor's Mengshi 917 (priced at 69770,000 yuan), none of which young people can afford. However, in the past few years, new energy off-road vehicles have begun to become a fast-growing market segment, whether it is plug-in hybrid or pure electric models, there is obvious market demand, therefore, this market segment has also become one of the key markets for car companies.
There is no pure electric off-road SUV on the market that directly competes with the iCar 03, but there are several hard-core plug-in hybrid models, such as Great Wall Motor's Haval Raptor (priced at 16.).580,000-18380,000 yuan), tank 400Hi4-T (price 27.).980,000-28980,000 yuan), BYD Auto's formula Leopard Leopard 5 (price 28980,000-35280,000 yuan), they are all very expensive.
As the first new energy brand of Chery Group and the first brand among Chinese brands to be clearly aimed at young people, the first model of the iCar brand is aimed at the hard-core pure electric SUV market, and it is precisely because of the potential of this market segment that it sees it. As Zhang Hongyu, deputy general manager of Chery Automobile Co., Ltd. and general manager of Chery New Energy Automobile Co., Ltd., said: "The direction pursued by the icar brand and team is to create excellent cars for young people with young hearts. ”
The iCar 03 is available in two types of power, two-wheel drive and four-wheel drive, with three versions of each powertrain. In CLTC mode, the two-wheel drive version has a range of 401 km and 501 km, and the all-wheel drive version has a range of 472 km and 501 km. The new car is available in six exterior colours and two interior colours. In order to highlight its youthful positioning, the body appearance (really white, really black, a little gray, really annoying silver, I'm so blue, not banana green), and the interior (The Wizard of Oz, Feihong Treading Snow) The naming of the color is also very in line with the language habits of young people.
The new car is positioned as a compact SUV with a body length of 4406 1910 1715mm and a wheelbase of 2715mm. In order to obtain high passability, it has a minimum ground clearance of 200mm with no load (170mm with full load) and a minimum turning radius of 57 meters. After the optional tow coupler maximum trailer weight up to 1600 kg. The approach angle of the vehicle is 28 °, the departure angle is 32 °, and the maximum wading depth is 600 mm.
In terms of power, the two-wheel drive version is in the form of rear-wheel drive, equipped with a permanent magnet synchronous motor, with a maximum power of 135 kilowatts, a peak torque of 220 Nm, and a 0-50km h acceleration time of 45 seconds and 47 seconds;The all-wheel drive version is equipped with a permanent magnet synchronous motor on both the front and rear axles, with a maximum power and torque of 70 kW and 165 Nm for the front and 135 kW and 220 Nm for the rear motor. The vehicle accelerates from 0 to 50 km h with a time of 30 seconds, 0-100kmh acceleration time is 65 seconds.
In terms of intelligent assisted driving, the new car is equipped with L2 driving assistance system for the four-wheel drive long-range advanced version, and the four-wheel drive long-range intelligent driving version is equipped with the L2++ high-end intelligent driving system. In addition, it can also be equipped with high-speed pilot assisted driving, memory parking, urban memory driving and other functions.
As an off-road vehicle, the iCar 03 is equipped with the i-Road electric four-wheel drive system, and the suspension is a front MacPherson + rear H-arm multi-link independent suspension combination (with hydraulic bushing bottom), plus a honeycomb embedded super-strength all-aluminum girder to provide excellent off-road performance. At the same time, the new car has 8+x all-road driving modes (energy-saving, comfortable, sport, customizable, snow, mud, sand, gravel, all-road conditions), as well as extreme U-turn, flexible downhill and low-speed creeping functions, which can not only cope with various complex road conditions, but also provide sufficient driving pleasure. Of course, it should be pointed out that although the icar 03, which costs more than 100,000 yuan, has certain off-road attributes and the appearance design is also a hard-core off-road style, its off-road performance is still not comparable with those off-road vehicles that cost millions.
The positioning of off-road vehicles requires a safer body structure and "three-electric" system protection. In this regard, the new car adopts the original all-aluminum multi-cavity cage body, anti-roll brake balance system, sandwich structure 10mm battery protective armor, high energy density battery + thermal runaway monitoring and early warning, and 16 class-leading active safety guards to ensure the protection of the vehicle and occupants.
In terms of intelligent cockpit, the new car adopts 15The 6-inch ultra-wide field of view central control screen, built-in full-time ecology co-developed by Tencent, with i-VA four-zone intelligent voice control, provides very convenient and efficient human-computer interaction, and 12 infinity high-performance speakers bring an immersive audio experience.
The exterior design of icar 03 adopts the current very current square box design aesthetics, which not only has the power of a hard-core off-road vehicle, but also has the sense of science and technology of pure electric models, and is also very in line with the aesthetics of young people, and has a very strong recognition on the road.
In addition, as a new brand, iCar has also taken a new way to play. icar 03 has users involved in the product development and design stage, and also carried out the industry's first crowdfunding early booking activity, which lasted 2 months to allow ** and users to participate in the million-kilometer long test of millions of users. Zhang Bingfeng, assistant general manager of Chery Automobile Co., Ltd. and general manager of icar Automobile Marketing Company, said: "Since the birth of iCar 03, we have been playing with young people and becoming their good friends in a way that the new national youth are more enthusiastic about and interested in, original and original. In the same level of the market, there is no pure electric SUV that can play better than the icar 03, and the icar 03 is the only choice for the new national youth to go out on the street!”
At the event, Chery Automobile also established the iCar 03 "Tide Box Tribe" and released the organization's first activity - 318 Sichuan-Tibet Self-driving Tour in Southern Anhui.
Summary:iCar is Chery Group's first independent new energy vehicle brand, and the new brand should have a new atmosphere. The appearance of icar 03 really gives people a refreshing feeling, not only the market segment it aims at is very distinctive, but the product design is also full of personality, which is very suitable for the taste of young people. In addition, the new brand has also adopted a new way of playing, and the user operation has learned a lot of experience from the new car-making forces, which has laid a very good foundation for the success of the icar brand.
Chery ICAR