2023 was once considered the most anticipated year by bathroom people, but the reality deviated significantly from the prediction. The economic recovery speed is not ideal, the real estate industry is facing great pressure, the "involution" between enterprises has intensified, the market demand is obviously weak, and the revenue of most bathroom companies has declined.
However, Gubid Gubide Sanitary Hardware has become one of the few companies that contradict the trend, demonstrating the brand strength of the world. Thinking carefully about the underlying logic of Gubid's contrarian growth, the following three points are the main reasons.
Adhere to the road of brand characteristics
As we all know, the bathroom market in 2023 is extremely "involuted", from products, technologies, to the industrial chain and the first chain, everywhere is "rolled". However, Gubid did not participate in the "involution", but insisted on taking the road of high-end custom hardware brand characteristics, at the top of the pyramid, establish a unique brand advantage, make high-end products, and make more high-end products. Because it is unique, because it is incomparably excellent, and because it is irreplaceable, Gubid maintains an absolute leading edge in the field of high-end hardware, and exceeds expectations to meet the needs of high-end consumer groups.
Deep link designer channels
As a designer luxury bathroom brand, GUBID has always regarded the designer channel as the core strategy of the brand. In 2023, GUBID will further deepen the designer channel, whether it is product design or channel construction, comprehensively deepen the leading advantages of designers, not only join hands with designers from Singapore, Switzerland, Germany, and Finland to jointly create a number of series of industry-leading products, but also quickly realize the value transformation and high-quality landing of design works through the link of designer channels.
Diversified product matrix to meet diverse needs
With the rapid changes in the market environment, consumers' personalized consumption characteristics are becoming more and more obvious, and gradually showing diversified and diversified characteristics. In order to meet the diversified needs of the high-end circle to the greatest extent, Gubid has shifted from a single functional demand to a multi-scene quality demand, forming IDOIS and DIY'c. Vizi's three major product platform product systems cover showers, faucets, concealed panels, bathroom hardware accessories and other categories. The diversified product matrix allows GUBID to adopt different expressions and configure unique tastes according to different scenarios and different application needs, which has won the recognition of high-end consumers.
The direct challenge to enterprises in the era of change is the quick success brought by the uncertainty of the environment and the future. The environment is uncertain, the future is uncertain, and many companies tend to be more likely to choose short-term behavior. However, Gubid puts his time and faith into things that can generate value in the long run, and responds to the uncertain environment with long-termism. Persistence, deep cultivation and innovation, when these factors are superimposed, they have achieved a wonderful counterattack!