The years go by, the seasons do not live, and in the blink of an eye, 2023 has come to an end. In the past year, as a powerful faction in the domestic bathroom cabinet industry, in the face of the changes in the bathroom market, Tigao Sanitary Ware has always focused on innovation on the basis of consumer demand, continued to comprehensively output from the brand to the terminal, and successfully broke through in the fierce market competition and gained a lot. At the end of the year, let's take stock of the 2023 highlight moments of Tigao Sanitary Ware.
Won five awards and witnessed the power of the brand
Since its establishment in 2008, Tigao Sanitary Ware has won the recognition and favor of consumers by virtue of its strong comprehensive strength and influence, and has won many major awards and brand honors, and is well-known inside and outside the industry. On February 22, Tigao Sanitary Ware was invited to attend the 2022-2023 China Home Furnishing Brand Builders Summit and China Sanitary Ware High-quality Development Forum, and won 5 awards in one fell swoop: "High-quality Development - National Tide Products", "High-quality Development - Green and Healthy Home Furnishing", "High-quality Development - Ingenuity Brand", "Chinese Craftsman" and "Brand Builder". The award not only further witnessed the brand power of Tigao Sanitary Ware, but also injected surging momentum into the future development of Tigao Sanitary Ware.
The fifteenth anniversary will set off again and embark on a new journey
On the occasion of its 15th anniversary, Tigao Sanitary Ware held its 15th anniversary celebration and 2023 new product launch on April 17. At the event, the achievements of Tigao Sanitary Ware in the past 15 years were reviewed, and the new strategy for 2023 was released, clarifying the brand positioning of "bathroom high-end", and newly sorting out the product strategy system, quality control system, R&D system, customization system, delivery system and quality sales system. On the day of the event, a number of series of new products were launched, which were innovative in design, technology, materials, processes, etc., and the atmosphere of the new product ordering meeting was very hot, and the good news was frequent. Standing at the new starting point of the 15th anniversary, Tigao Sanitary Ware is full of confidence and goes to a new journey with a more high-spirited attitude.
The new image is upgraded, which is more in line with the young aesthetics
For a long time, Tigao Sanitary Ware attaches great importance to brand image building, closely follows market trends and product research and development, and constantly promotes the upgrading and renewal of brand image. On the basis of the continuation of the 2022-2023 whole case plan, Tigao Sanitary Ware upgraded the brand VI visual identity system, SI store identification system, and PI product identification system, integrating brand tonality and fashion trends, creating a new brand image of young fashion, light luxury and high custom, and bringing consumers an unprecedented brand experience. The personalized brand image full of fashion and creativity makes Tigo bathroom more recognizable and more in line with the aesthetics of contemporary young people.
Autumn new product release, full launch of the autumn offensive
For bathroom brands, the timing of new product release and promotion is very important, which directly affects the sales and market competitiveness of future products. On October 18th, the "Endless Silence" 2023 Tigao Autumn New Product Launch Conference was successfully held in Suzhou, and two series of new products of Tigao Sanitary Ware were unveiled for the first time, showing the latest design concepts, process technology, intelligent applications and functional experience, further enriching the product matrix, and obtaining hot consultation and on-site orders from many dealers. This new product release is not only the autumn offensive launched by Tigao Sanitary Ware, but also to expand the market and help growth to enhance the competitive advantage.
Won two awards to further demonstrate its strength
On December 6, under the guidance of China Building Materials Circulation Association and hosted by Yuedu Holdings, the 2023 World Sanitary Ware Conference and the first Sanitary Ware ** Chain Micro Exhibition were successfully held. As a leading brand in the domestic bathroom cabinet industry, Tigao Sanitary Ware was invited to attend and won the honor of "Influential Brand" and "Ingenuity Brand". Winning the double award this time is the result of Tigao's continuous efforts in 2023, and it is also a further demonstration of the brand strength of Tigao Sanitary Ware.
Looking back on this year, Tigao Sanitary Ware has been forging ahead all the way, taking the product as the spear and the brand as the shield, playing well in the market competition, constantly lighting up the highlight moments belonging to the brand, and laying a solid foundation for the long-term development of the brand. 2024 is coming, what kind of wonderful performance will Tigao Sanitary Ware bring?Well worth looking forward to!