Technological innovation is changing our way of life, and only enterprises that combine digital "intelligence" can lead the development of science and technology and bring new changes to the industry. In order to accelerate the innovation and development of "5G + Industrial Internet" and build a Chinese brand of 5G factory, recently, "Heilan Cloud Service Smart Factory", as the first 5G smart factory in Jiangyin City, is committed to digitally empowering the garment industry, helping enterprises and brands to develop, while showing the unique charm of digital technology, and injecting new momentum into the technological innovation, industrial upgrading and channel transformation of the garment industry in the era of digital economy.
The company released its third quarter report for 2023 on October 30, and the company's revenue in the first three quarters was 1556.9 billion yuan, an increase of 1385%。Net profit attributable to the parent company was 24.5 billion yuan, an increase of 4014%。In Q3, the company's revenue and net profit deducted from non-attributable to the parent company maintained steady growth, during which the company's brand upgrade continued to advance, and the in-depth operation of superimposed channels is expected to continue to release performance flexibility in the future.
**Chain management capabilities and digital capabilities improve the operational efficiency of enterprises
With the growing demand of consumers for a better life, the personalization of the needs of the younger generation of consumers, and the fragmentation of orders brought about by online channels, there is a higher demand for the first-chain capabilities and digital capabilities of enterprises. In this context, the upgrading of the first-chain ability to accurately predict, respond quickly and produce in a timely manner has become one of the core competitiveness of garment enterprises in the future.
Heilan Home continues to carry out digital transformation in product research and development, chain management, marketing and publicity, and strengthens the application and innovation of digital technology. According to the financial report for the third quarter of 2023, the company has significantly increased its investment in R&D, and its expenses increased by 8% year-on-year83% to 14.4 billion yuan.
In terms of digital R&D, the company uses a large amount of body shape data accumulated for more than 20 years and the development of many design and cutting patents as support, multi-dimensional mining of product preferences for massive user portraits, and creating high-quality products by analyzing demand and market trends, so as to provide digital solutions for the upstream and downstream of the chain.
At the same time, the company has successfully created a batch-based and personalized flexible production chain, which is conducive to continuously replenishing goods according to market response, through the method of "quick replenishment" and "rapid new", ensuring the sales rate of best-selling goods and improving the sales rate of goods. At the same time, the four styles of "two new and two light" are taken as the entry point for the research and development of eye products, so as to better meet the needs of the new generation of consumers and further enhance the competitiveness of products.
Multi-brand operations are expected to achieve new growth
While personalizing improvement, it is more important to ensure the quality of products. With the increase of per capita disposable income, consumers have better requirements for the quality, design, and style of clothing.
In order to meet the needs of consumers of different generations and different circles, Heilan Home has realized multi-brand operation through independent cultivation, ** or acquisition. With the strong brand operation ability of the parent company, the company has Heilan Home, Heilan ** Customization, Heilan Preferred, Ying's Yeehoo, OVV, Black Whale, Head (Haide) and other brands with different styles, starting from a single brand, Heilan Home Group has gradually developed into a clothing and life retail group with a number of clothing and home life brands.
According to the financial report, the Heilan Home series achieved an operating income of 1188.8 billion yuan, a year-on-year increase of 1486%；Heilan** customized series achieved an operating income of 169.1 billion yuan, a year-on-year increase of 3032%；Other brands achieved revenues of 147.1 billion yuan, a year-on-year increase of 435%。In 2022, Heilan House will start with 4With a market share of 6%, it has ranked first in the market share of China's ** sector for many years.
The main brand has developed steadily, and the expansion of overseas markets has brought new growth poles
At the 20th anniversary press conference, Heilan Home proposed a new 1,000-store plan, which will be guided by "fine layout, high quality, and strong experience" to accelerate its entry into landmark commercial complexes, and its chain brands will focus on the quality of newly opened stores, adjust and optimize the location of commercial pedestrian street stores, and the number of stores at the end of the period will increase by 104 to 6,046 compared with the beginning of the period, of which 1,224 are directly operated stores, and the proportion of directly operated stores will reach 2024%。The company focuses on the quality of store opening, continuously increases the proportion of shopping malls, department stores and supermarkets, and optimizes the quality of channels to drive store efficiency.
On October 4th, Heilan Home achieved another important milestone in the overseas market, with the opening of two stores at SMFAIRVIEWCITY MALL and Robinson Manila Place in Manila, Philippines, which is the sixth overseas country that Heilan Home has entered after Malaysia, Singapore, Thailand, Vietnam and Laos, and it is also the first store of Heilan Home in the Philippines.
The company said that in the future, it will continue to deepen the mature overseas markets such as Malaysia, Vietnam, and Singapore, stabilize the brand foundation, and actively explore new markets, and strive to enter the new business district in the Philippines in the second half of the year to expand the layout of overseas markets.
Hao Shuai, an analyst at Bank of China, said that the main brand product channel upgrade continues, and the new brand positioning is clear. The company's main brand firmly promotes brand upgrading, builds a national image brand, and strengthens the strategic positioning of its sub-brands, which is expected to maintain rapid growth. In terms of overseas markets, the company has been deeply involved in mature overseas markets such as Malaysia, Vietnam and Singapore, and actively explored new markets. The multi-brand and multi-channel layout is expected to drive the company's rapid development.
Disclaimer: This article is for informational purposes only and does not constitute investment advice.