The Xiaomi car conference should be the most eye-catching during this time, and what is even more unacceptable is that the most important "** link" of the conference did not appear. So why did Xiaomi Auto develop a research conference?
Lei Jun said that this is a technology conference, that is, to release which technologies and which functions Xiaomi cars will be equipped with.
However, the "core technology" of Xiaomi cars is ecological car manufacturing, or its greatest competitiveness is that it can be seamlessly connected with all electrical appliances in the Xiaomi ecological chain.
In addition, Xiaomi cars do not have their own unique self-developed technology from the perspective of car attributes. Then the press conference of Xiaomi cars opened a lonely one.
So why didn't Xiaomi Auto announce it?
Before and after the press conference, the most asked question by the people who eat melons is to guess the ** of Xiaomi cars. Some say 990,000, some say 200,000, and some even say less than 300,000.
Then Xiaomi officially refuted the rumors at the press conference: "Definitely not 9."90,000". But it does not deny other ** conjectures, is Xiaomi engaged in marketing?
I don't deny that there are marketing considerations, but I believe more that this is Xiaomi Auto is giving time to other manufacturers.
You must know that about 200,000 new energy vehicles have been listed in the recent period, Star Era ES: 22From 580,000, Volkswagen ID7: 227.77 million, followed by ZEEKR 007:20980,000.
Although Xiaomi cars can crush all the above new cars from styling design to standard configuration, the meaning of the existence of the Xiaomi brand is not the car itself.
The attention of Xiaomi cars exceeds that of all new and old car companies, including car companies with the blessing of Huawei, so the biggest factor in the attention of Xiaomi cars is **.
Just like the first generation of Xiaomi mobile phones that year, the performance is indeed "enthusiast level", but the price of 1999 yuan is the most important reason why it quickly established itself as the independent leader in the mobile phone market.
A Xiaomi company that has never accumulated automobile-related technology, why does the car it makes attract the most attention, is it the functions and configurations rendered by Lei Jun?
Of course, it is**, the emergence of Xiaomi mobile phones back then was to harvest all the miscellaneous mobile phone turf and stand up. The principle of harvesting is to use the ** of copycat machines to create a high-quality mobile phone with feverish performance. This is very similar to the Xiaomi car SU7.
Many people speculate that the price of Xiaomi cars starts at 30-350,000 yuan because Lei Jun has packaged the performance of SU7 too brightly. According to market inertia, such a performance cannot be less than 300,000.
There's nothing wrong with it, if it's not the Xiaomi brand, this performance will have to be sold for more than 300,000 even if it is a sweeping robot.
But precisely because it is Xiaomi, its ** is to disrupt the situation. Even if it sells at a loss, it will disrupt the situation at a low price.
You must know that the first generation of Xiaomi mobile phones in 1999 yuan is 0 gross profit**, the so-called 0 gross profit, that is, it does not include labor operating costs, but the cost of spare parts to sell mobile phones. If you count labor and operating costs, it is to lose money and sell mobile phones.
The advantage of losing money and selling mobile phones is that you can quickly occupy the market, so as to force the **chain to give a lower ** with a large number of orders, and get the right to speak in the ** chain, which can put forward high-quality requirements for the ** chain.
Therefore, it cannot be ruled out that Xiaomi will also play this game in the automotive industry. After all, Xiaomi is different from Wei Xiaoli, Xiaomi has a lot of cash flow in its hands, and it does not need external capital transfusion, and it does not need to look at other people's faces to burn money in the early stage.
Therefore, the "hidden ** link" of Xiaomi's car conference is not to market consumers, but to give time to friends. Because once it breaks out, all the new car-making forces that rely on foreign blood transfusion are likely to be greatly injured or even die directly.
The so-called leave a line of work, and see each other in the future. Even Tesla didn't dare to put the ** in place, how could Xiaomi Auto dare to take out the low-priced hole card directly?
Finally, what is the price range of Xiaomi cars, friends know best. For example, a certain friend has been talking to Lei Jun before going public, saying "I can't understand ecological car-making", and then put the pre-sale price of 22980,000 dropped directly to 20990,000, which is very revealing.
According to logical analysis, before the release of Xiaomi Automobile, so many new car releases of more than 200,000 did not compete with Lei Jun, but the closest to 200,000 Krypton 007 kept looking for trouble. Could it be that the starting price of Xiaomi cars will affect the market of ZEEKR 007 the most?
According to the logic of Xiaomi mobile phones, Lei Jun dared to use 1999 yuan to blow up the mobile phone market, and today Xiaomi cars dare to use 19990,000 yuan to blow up the automobile market, then ZEEKR 007 will be the first new car to be affected.
Because 22The 980,000 or so models can not be in the same market as Xiaomi in terms of marketing rhetoric. And the new energy cars in the 200,000 range or even below the 200,000 range will become the harvesting object of Xiaomi car su7, so make a bold guess that the debut of Xiaomi car ** is likely to be in 19990,000.