Since the declaration of the Xiaomi SU7 car, the discussion about the vehicle has hardly stopped.
Some car enthusiasts think that the starting price of Xiaomi cars may exceed 300,000 level, which is obviously nonsense, from the ** that there is no roof lidar seen in its declaration map, based on the power and parameters of its rear-drive version of the motor, its reasonable starting price should not exceed 200,000 yuan. Its benchmark competitors are not on par with dark blue SL03 EV or Leap C01 and other cars, and the pricing should at least refer to mid-to-high-end sedans such as Xpeng P7i, Haobo GT, and Weilai ET5Personally, I always think that its reasonable starting price should be 1670,000 yuan, or even lower.
The analysis of pricing can not refer to other brands of vehicles, just look at BYD, because the lithium iron phosphate battery it uses is BYD's blade battery.
If you want to see through the pricing strategy of Xiaomi Su7, you might as well take a look.
Pay attention to observation: In addition to the BYD brand, there are several lithium iron phosphate batteries for vehicles in the ** belt of 20-300,000 yuan;In addition to the BYD brand, **Is there an option to use lithium iron phosphate for cars over 300,000 yuan?
Interested readers take a look, in the range of 20-300,000 in addition to BYD brand cars, there are not many cars with lithium iron phosphate batteries;Even if there is, it is only for the low-to-mid version, such as the Tesla Model 3. In the series of new energy vehicles of more than 300,000 yuan, it seems that there is no option to use lithium iron phosphate batteries except for BYD cars.
Lithium iron phosphate batteries are more suitable for mainstream vehicles, which are characterized by low manufacturing costs, but also low energy density;The low-temperature performance is average, and the actual performance of the winter mileage is far from that of the mainstream ternary lithium battery. Therefore, mid-to-high-end cars generally use ternary lithium batteries, and only BYD brand cars, which mainly promote lithium iron phosphate batteries, only use blade batteriesHowever, it is bound to be difficult to carry this power battery to hit the high-end market, referring to BYD's sales in November, its joint venture brand car Denza N7 sales were as low as 1033 units, Han and Tang automobiles have different ranges of month-on-month **, of which the largest range of cars should be Corvette 07, a month-on-month decline of 3932%。
There is also a pure electric mid-size sedan, the BYD Seal EV, whose specific sales in November have not yet been released, but it has been as low as 1,690 units in October!And it is the fifth month in a row.
It can be seen that some versions of the Xiaomi Su7 with lithium iron phosphate batteries are reasonably positioned, if its sales do not want to be on par with the BYD Seal EV, its ** must be lower than this car;Because under the premise that the actual size is not very different, it seems that the Xiaomi car that chooses to use the blade battery is not as good as the BYD brand car that uses the same kind of battery.
The guide price of the Seal EV 2WD version is 1898-23.980,000, the guide price of the four-wheel drive version is 27980,000 yuan, and now there is a discount of 7,000 yuan.
That is to say, the actual ** of the electric version of the seal is at 1828-27.280,000 range, but the BYD seal electric version in this ** range is relatively unpopular;But it is at least still an "original blade battery car", for car users who can accept this kind of power battery or prefer blade batteries, how will BYD Seal and Xiaomi Su7 be chosen together?
Summary: There are many factors that can be used to analyze the pricing of Xiaomi Su7, and it seems that there is the pricing of its competitors at the same level, including LiDAR;But the core is the blade battery, which determines that the threshold is not high, and there is no competitiveness at all. Therefore, Xiaomi Su7 is very likely to bring ** surprises, and it will not be surprising that the starting price is really as low as 150,000 level, on the contrary, no matter how the sales of the car performs, it will not be surprising.
Editor: Tianhe Auto-Automotive Science Island, released by Tianhe MCN, welcome to retweet and comment.
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