China Youth Daily, China Youth Network reporter Sun Shan.
Search is a way of doing things that allows us to understand what an individual or group is thinking. On December 26, the China Youth Research Association and Quark APP jointly released the "2023 Young People's Search Keywords Report" and held a theme seminar. According to the report, AIGC (Generative Artificial Intelligence), *Xueyi, Pingti, City Walk, and Spiritual Tonic are the search keywords for young people on the Quark platform in 2023.
The Chinese Society for Youth Studies is a national academic society engaged in the study of youth issues. Quark is Alibaba's AI intelligent assistant. According to reports, on the Quark APP, young people under the age of 25 account for more than 50%. This report is based on an in-depth analysis of young people's searches, clicks, and shares in the Quark app in 2023, and experts summarize and refine the annual keywords in different categories.
Liu Junyan, executive deputy director and researcher of the China Youth Research Center, executive vice president and secretary general of the China Youth Research Association, said that in the digital era, society pays more attention to the development of young people, and by analyzing their search behavior, we can have a better insight into what contemporary young people think, say and do. The annual search keywords not only provide efficient information services for young people, but also serve as a new window for understanding and researching young people.
Liu Junyan, Executive Deputy Director and Researcher of the China Youth Research Center, Executive Vice President and Secretary-General of the China Youth Research Association.
The report shows"Flattening"It is a search keyword for young people to consume on the quark platform, and cold-proof three-piece suits, cave shoes, and storage boxes are hot searches for young people"Flattening"Commodity. "Flattening"It mainly refers to the cheapest and comparable quality alternatives, and the report analyzes that this reflects that young people tend to be more rational in consumption, no longer blindly pursuing big brands and **, but paying more attention to good quality and low price and high cost performance.
In the field of science and technology, Quark data shows that hot words such as AIGC tools, AI Wensheng diagrams, and AI writing appear frequently, reflecting young people's demands for improving efficiency. Liu Shengzhi, professor and director of the Academic Committee of the School of Digital Media of Beijing University of Posts and Telecommunications, said that AIGC technology and products have achieved certain results in some work and study scenarios, especially favored by young people. In the future, making good use of AIGC products can improve the digital literacy of young people and help them integrate into society.
In terms of skills,"**Learn the arts"Become a search keyword. Users search for life skills and learning skills more frequently, reflecting their desire to gain personal growth and skills knowledge through public and online platforms. In terms of gender distribution, the proportion of young users is higher among men than women. In addition, the report also found that:"Spiritual tonic"It is also a hot search word for young people, which mainly refers to improving their spiritual literacy and enriching the spiritual world through reading, studying, etc. Through these two hot words, it can be seen that young people pay attention to their personal skills, attach importance to lifelong learning and self-improvement, and supplement their skills and knowledge in order to better adapt to changes in life and the workplace in the future.
Tian Feng, a researcher and doctoral supervisor at the Institute of Development Strategy of the Chinese Academy of Social Sciences, said that this year's search keywords have a certain relationship with the search for certainty among contemporary young people. Like"**Learn the arts"and other search terms reflect the hope that young people can achieve certainty in their studies and work through their own efforts.
In terms of youth leisure,"city walk"It's a search keyword. According to the report, with the full resumption of offline activities, young people have more room to explore"city walk"Become a new way for them to relax. Quark data shows that Shanghai, Beijing, Guizhou, Sanya, and Chengdu are hot searches by young people"city walk"Destination city.
Zhao Yunze, a professor and doctoral supervisor at the School of Journalism at Renmin University of Chinese, believes that the release of annual keywords by search platforms is a meaningful media practice that shows how young people can integrate into society through practical actions. When they are faced with major life decisions such as going on to higher education and finding a job, they show an optimistic and enterprising spirit, which is a very positive sign.
It is reported that Quark has released annual search keywords for four consecutive years, from 2020"Online classes"And then to this year's"aigc"Search keywords have become a window into the phenomenon of youth culture.
*: China Youth Daily client.