Zibo** Zibo Evening News Expo News.
Reporter Zhou Jiannan.
9.$9 coffee coupon, $15$5 cake coupon, 38The $9 movie pass voucher ......Nowadays, young people's consumption concept is becoming more and more "budget-conscious".
This is a coupon for Douyin**, please help me write it off. "On December 18, in a dim sum shop on the first floor of Zibo R&F Wanda Plaza, citizen Xiaolin and his friends showed the clerk a cake coupon. "The coffee coupon we ordered from Luckin this morning was only 99 yuan, you can also use the group's voucher for lunch at noon, and you can save a lot of money a day. Kobayashi said.
Like Kobayashi, there are not a few young consumers who like to stock up on coupons before consumption. "I saw that the live broadcast recommended this four-person meal, which can be nearly 200 yuan cheaper than a single order, and it can be used for the next dinner with friends. Ms. Qin, a citizen, told reporters that she liked to stock up on goods many years ago, and now she is keen to squat in the live broadcast room to stock up on various coupons.
With the launch of various forms and rich content of ** coupons, early bird tickets, etc., "whether it is used or not, there are coupons to stock up first, no need to return at any time" has become the consumption Xi of many young people.
At about 11:30 on December 19th, in a hot pot restaurant near Shandong University of Technology, the clerk is helping customers to write off***Many customers in our store are students from nearby universities, and they basically use ** or vouchers for consumption, and our store also cooperates with Meituan, Dianping, Douyin and other platforms. The clerk said that since the launch of the discount on the **platform**, about seventy or eighty percent of the customers who wrote off *** before ordering.
On social platforms such as Xiaohongshu and Weibo, the reporter found that there are still many young people with such consumption concepts. Compared with hoarding, the advantages of hoarding coupons are that, first, some platforms support payment methods such as "Huabei", "credit card" and "monthly payment", which makes hoarding more like an "investment" without capital;The second is that the coupon can be used in batches, and it can be refunded in full at any time if it is not used up, and it will not be wasted, which is much more rational than hoarding and consuming.
Use it at any time when you want to eat, and automatically return it when it expires, saving money and convenient. Ms. Zeng, a citizen, believes that the cost of hoarding coupons is very low, which is equivalent to taking a cheap seat first, and can also reduce the economic pressure caused by consumption to a certain extent.
According to iResearch, the size of China's local life service market will reach 19 in 2020500 million yuan, which will increase to 35300 million yuan, with a compound annual growth rate of 126%。In recent years, local businesses have also begun to open preferential services on major platforms, guiding consumers to buy coupons through live broadcasts, grass planting and other forms, making coupon hoarding more and more common.
Corresponding to the hoarding boom is the rebound in the popularity of local life consumption scenarios such as retail, catering, and business districts.
Spending the least amount of money and having the most fun is the biggest pursuit of consumers. The platform gives traffic support, and merchants launch fancy discounts and innovative consumption scenarios such as consumption vouchers, vouchers, discounts, etc., and consumers will come to the store to consume when they think that the real benefits are real, which will bring popularity to merchants and stimulate local life consumption.
Since the beginning of this year, the city has continued to carry out various activities to promote consumption, promote consumption through subsidies, guide businesses to promote consumption, and financial institutions to help promote consumption, comprehensively ignite the consumption boom, and send more benefits to the people, providing policy guarantee for consumption recovery.
However, the "low price**" of the coupon can easily make consumers have a "can't miss the opportunity" mentality. In this regard, some experts remind that consumers should remain rational when it comes to coupons and do not blindly follow the trend. In addition, when purchasing coupons, you should carefully read the refund rules and pay attention to the expiration date of the coupon, so as not to make an appointment and cause it to expire. If the merchant is found to be dishonest in the process of consumption, it should pay attention to collecting evidence, complain to relevant departments and other channels, and protect its legitimate rights and interests in accordance with the law.