In recent years, China's private enterprises have faced unprecedented difficulties. According to statistics, in the first 11 months of 2023, the number of bankruptcies of private enterprises across the country has reachedMore than 120,000, a year-on-year increase。Some of these companies are former industry leaders, some are start-up entrepreneurs, and some are micro, small and medium-sized enterprises that provide important services and products to society.
Their disappearance has not only affected economic development, but also affected the employment and livelihood of millions of people. So, what is the reason for the collapse and bankruptcy of these private enterprises?Is it because they lack financial support?
In the era of globalization and digitalization, the degree and scope of market competition are constantly expanding and intensifying. Private enterprises not only have to face domestic counterparts and opponents, but also face foreign challenges and impacts. In such an environment, if private enterprises want to survive and develop, they must have strong competitiveness and anti-risk ability.
However, in fact, many private enterprises are not prepared and adjusted to deal with competition. They often lack an in-depth understanding and prediction of the market, lack of accurate positioning and satisfaction of customers, and lack a clear understanding and improvement of their own strengths and weaknesses. These defects make them in a passive and disadvantageous position in the competition, and it is difficult to resist external shocks and changes.
Technological innovation is an important driving force for economic and social progress, and it is also an important way for private enterprises to gain competitive advantages. However, technological innovation is also a double-edged sword, which can not only bring opportunities and profits to private enterprises, but also bring risks and challenges to private enterprises.
In the wave of technological innovation, if private enterprises want to succeed, they must have keen insight and judgment, be able to discover and seize the opportunities of technological innovation in a timely manner, and also be able to respond to and avoid the risks of technological innovation in a timely manner.
However, in fact, many private enterprises are not ready and invested in technological innovation. They often lack attention and support for technological innovation, lack of R&D and investment in technological innovation, and lack of management and protection of technological innovation. These deficiencies make them lose their opportunities and advantages in technological innovation, and it is difficult to keep up with the pace and requirements of technological innovation.
Market segmentation refers to the division of the market into a number of relatively independent and differentiated sub-markets according to the different needs and characteristics of the market, so as to provide more suitable and satisfactory products and services for each sub-market. Market positioning refers to the selection of one or several sub-markets with potential and advantages according to the results of market segmentation, so as to provide more distinctive and attractive products and services to customers in the target market.
Market segmentation and positioning is an important strategy for private enterprises to gain market share and customer loyalty, and it is also an important means for private enterprises to distinguish themselves from competitors and establish brand image. However, in fact, many private enterprises do not do a good job of market segmentation and positioning work and decision-making.
They often lack detailed analysis and research of the market, lack of in-depth understanding and communication with customers, and lack of innovation and optimization of products and services. These deficiencies make them lack differentiation and specialization in the market, and it is difficult to gain customer recognition and trust.
The collapse and bankruptcy of private enterprises is not just because of "lack of money". The fierce competition in the market, the double-edged sword of technological innovation, and the lack of market segmentation and positioning are all important factors driving this phenomenon. Therefore, it is more critical for private enterprises to understand and adapt to these complex factors than simply inject capital. In the future, only those companies that can flexibly respond to these challenges will be able to survive the competition and continue to write their own stories. Private enterprises