E-commerce monitoring is a kind of system crawling data after the realization of action, than the meaning, in fact, we should pay more attention to why to do e-commerce monitoring, the premise of the implementation of e-commerce monitoring is that the brand wants to govern the channel, the need to hit the low-price link of the e-commerce platform clean, then you need to confirm the low-price link first, screen, and then do targeted governance, this is a complete implementation process.
Before doing e-commerce ** monitoring work, we must confirm the list of SKUs that need to be monitored, the platform to be monitored, the monitoring cycle, etc., otherwise directly monitoring the data of the entire network of the e-commerce platform will undoubtedly increase the difficulty of our monitoring and increase the cost of monitoring.
E-commerce monitoring is an important step in the process of channel governance, so the more accurate the monitoring data, the more accurate the monitoring timeliness, the brand will have more control over the channel control, monitoring is data monitoring, you need to first collect and analyze the specified data in the e-commerce platform, and then monitor the links that may be low-priced, the monitoring scope here can be authorized stores, or non-authorized stores, as long as the stores in the channel should be monitored.
To do e-commerce monitoring first needs a system, brand direct development is possible, but the cost is uncontrollable, so many brands will choose to cooperate with a third party, such as a service company like Liwei Network, there is an e-commerce monitoring system, and at the same time it can also provide governance services for brands, with experience and technology, so it can provide price control services for many brands.
E-commerce monitoring is generally done by the black line brand itself, so it is necessary to understand their own needs and difficulties first, and then use the monitoring system to monitor the directional data, only in this way can the output data be worthy of being used by the brand.