Recently, under the guidance of the Brand Work Office of Xinhua News Agency, the 2023 New Domestic Brand Development Conference of "New Domestic Products, New Kinetic Energy" jointly sponsored by Xinhuanet and Meifang (Shanghai) Network Technology Co., Ltd. was held in Boao, Hainan. The successful hosting of this conference not only represents the deep concern of all sectors of society about the development of Chinese brands, but also highlights the active responsibility of Meifang in promoting the development of new domestic culture.
With the rapid rise of China's economy, the new Guochao culture has gradually become a representative of the younger generation's unique pursuit of fashion and culture. The new Guochao brand has won wide attention with its innovative design and the integration of local culture and international elements, injecting a steady stream of vitality into China's creative industry and innovative economy.
Chu Xuejun, Secretary of the Party Committee and Chairman of Xinhuanet, attended the scene and delivered a speech, sharing his insights on the development of Chinese brands and emphasizing the importance of China's economic transformation from "manufacturing" to "creation". As representatives of the organizers, Qi Zhenbo, founder and chairman of Meifang, Li Jiaqi, partner of Meifang, and Wei Yinghui, partner of Meifang, attended the on-site event to jointly open a new chapter for the conference.
"New Domestic Products, New Kinetic Energy" 2023 New Domestic Brand Development Conference.
Domestic product assistance: facing new challenges in the future
At the 2023 New Domestic Brand Development Conference, Qi Zhenbo, founder of Meifang, shared his deep thoughts on the rise of live broadcast e-commerce on domestic products. Emphasizing the great contribution of the vigorous development of live e-commerce to the prosperity of the online economy in the past seven years, he thanked all parties for their support, and emphasized the corporate values of Meifang, which is to inject human fireworks and righteousness into the live broadcast room and provide users with a shopping experience of love and companionship.
In addition, Qi Zhenbo introduced in detail the social responsibility of Meifang, including actively participating in public welfare activities to help farmers and promoting the localization of mid-to-high-end ** chains. The active participation of the company in a number of public welfare undertakings has conveyed positive energy to the society and demonstrated the sense of social responsibility of the company.
Qi Zhenbo, founder and chairman of Meifang, delivered a keynote speech.
In the keynote speech, Guan Qingyou, vice president of the China Private Economy Research Association and president of the Institute of Financial Research, Li Guangdou, a well-known brand strategy expert, and Li Jiaqi, a partner of the United States, delivered speeches successively, presenting a new industry perspective to the participants. Guan Qingyou mentioned that the proportion of high value-added products in China's export structure is increasing, and the overall industry is undergoing industrial upgrading.
Li Jiaqi emphasized the importance of the live broadcast room as a whole in his sharing, representing the common pursuit of the team and millions of consumers. Through the change of perception of domestic products, he shared how live e-commerce has become a powerful tool for the rise of domestic brands. Through close cooperation with brands such as Han Shu and Quadi, the live broadcast room successfully broke the outdated impression of domestic products in the hearts of consumers and realized the reshaping of the brand image of domestic products.
Li Jiaqi, partner of Meifang, delivered a keynote speech.
Taking the Quadi brand as an example, Li Jiaqi emphasized the importance of "new domestic brand innovation". He believes that domestic brands not only need to constantly break the box and break through the status quo in terms of ingredients, formulas and other dimensions, but also need to adhere to the concept of "long-termism", through scientific research investment, in-depth understanding of user needs, to achieve brand upgrading, and finally achieve the goal from "popular" to "long-term red".
The speech ended with ardent expectations and active assistance for domestic brands, calling on more partners who love live broadcast e-commerce to join in and witness the rise of domestic brands and move towards a broader future. Live e-commerce is willing to stand behind domestic brands all the time, become a bridge between brands and consumers, and jointly promote the development of domestic brands in the future.
Live e-commerce: boost the new development of brands
With the development of the times, live-streaming e-commerce has become a powerful force to promote the transformation of the retail industry, and in China, new domestic products are the representative of the rise of this wave. During the conference, Meifang shared its excellent practice in the field of live broadcast e-commerce, and how new domestic brands can achieve online and offline integration and development through live broadcast e-commerce platforms. This experience sharing also provides valuable inspiration for other new domestic brands, which is in line with the development opportunities and directions of brands in the digital era.
As a new marketing method, live streaming e-commerce provides opportunities for new domestic brands to interact directly with consumers, effectively shortening the distance between brands and consumers. At this conference, based on the brand's outstanding achievements in independent research and development, market expansion, cultural inheritance, brand culture construction, brand international influence, green development, public welfare practice, etc., Dongbian Beast, Aopu, Pechoin, Yiyezi, Han Shu, Quadi, Tang Meike, Skin Future, and Xinyou were selected as "Excellent Cases of New Domestic Brand Innovation".
At the same time, live broadcast e-commerce plays the role of a window for national tide culture, and Meifang links the national style special session through the live broadcast room to convey Chinese culture and achieve a wider consumer reach. This series of efforts has injected new thinking and momentum into the development of new domestic brands.
On-site roundtable dialogue.
In the important roundtable dialogue session, the guests present focused on the channel layout of new domestic brands: exploring the way of omni-channel integration transformation and development, and technology to help new domestic brands obtain stronger growth sources, and launched in-depth industry **.
The guests who participated in the roundtable dialogue actively shared their experience in the integration and development of online and offline innovation and integration in the brand and live broadcast e-commerce industry, as well as the exploration experience of the "quality" path of brand innovation. In the discussion of how scientific and technological innovation can help new domestic brands gain the source of growth, Bai Yanjing, co-founder of East Beast, said that when the brand combines product formula and consumer experience, through the current excellent domestic chain feedback, coupled with professional quotas, sales corrections and other measures, it can be found that under this series of plans, the cycle of product feedback is getting faster and faster. In addition, the representatives of the participating brands agreed that the experience of live e-commerce as a bridge connecting online and offline, and its experience in brand innovation and development path will provide valuable reference for participants, which is expected to promote the development of China's new domestic brands to a new stage.
On-site roundtable dialogue.
In the topic of brand channel layout, Hu Genhua, founder of Skin Future Brand, believes that live e-commerce and short ** help brands to do consumer education and familiarize themselves with consumers through their own product capabilities, technology and talents. In the future, online and offline will be further integrated, resulting in the birth of more new live broadcast formats, where everything can be livestreamed, forming a scene of "diversified development and self-evolution".
The "New Domestic Products, New Kinetic Energy" conference is a grand event to disseminate innovative ideas and promote industrial development. Through this platform, Meifang looks forward to working with more excellent brands to make progress together, and lead a new era of vigorous development of China's brand building. This event is not only an affirmation of China's brand building, but also a platform for the future development of all parties. In the new journey, Meifang will continue to play a leading role, inject more innovative power into Chinese brands, and jointly write a new chapter for Chinese brands.