From December 2 to 5, the 2023 Boao Forum for Chinese Entrepreneurs was held in Hainan. The forum was jointly sponsored by Xinhua News Agency, Hainan Provincial People's Association, China Brand Construction Promotion Association, etc., and undertaken by Xinhua News Agency Brand Work Office and Xinhuanet. More than 3,500 guests, including many Fortune 500 companies, China's top 500 companies and industry leaders, gathered together to focus on new quality productivity and discuss entrepreneurship and high-quality development.
Guided by the concept of green health, promoting the entrepreneurial spirit, insisting on building a high-quality and international product brand, Reignwood Group has once again attracted the attention of all parties in this year's Boao Forum for Entrepreneurs by virtue of its advanced experience in the FMCG industry and its in-depth exploration and practice of ESG.
Green health leads the fashion
At the 2021 Boao Forum for Chinese Entrepreneurs, Yan Bin, Chairman of Reignwood Group, said that since the reform and opening up, China's beverage industry has achieved rapid development, becoming a hot spot and a new growth point in China's consumer goods industry, and has become an indispensable daily choice for people's lives. Under the "Healthy China" strategy that benefits the people, China's beverage industry should grasp the development trend, increase scientific and technological research and development and new product development, transform and upgrade to the direction of healthy drinks, and provide more healthy and fashionable beverage choices for the society and the people.
Voss Natural Drinking Mineral Water, which was newly introduced to the Chinese market by Reignwood Group, has been the designated water for the forum for three consecutive years, bringing high-quality drinking experience to experts, scholars and entrepreneurs participating in this wisdom feast, and sharing the brand concept of "good water for health" with the conference guests.
VOSS advocates a fashionable and healthy lifestyleVOSS has continued to promote green development for many years, and the concept of "good water for health" not only contains the satisfaction of VOSS for people's basic needs for healthy life, but also contains a wider and far-reaching connotation of ecology, environmental protection, cultural exchanges, and a better life. In terms of product production research and development and the selection of the best chain, VOSS seeks more low-carbon and sustainable options to present consumers with green consumption, healthier and better experience. The voss brand has not only made steady progress in the track of healthy drinks, but also become a practitioner in the field of green health and a pioneer in fashion and healthy lifestyle.
Huang Yusheng, President of Fox China, delivered a speech at the venue of the New Consumption Development Conference, one of the important activities of the parallel forum of the Boao Forum for Chinese Entrepreneurs, at the 2023 China New Consumption Development Conference, Fox (China) Beverage Sales*** referred to as "Fox China"), President Huang Yusheng said that the proposition of "good water to drink health" of Fox China is in line with people's yearning for a better life, unifying the brand vision with the common pursuit of mankind, and allowing enterprises to feed back to the society while developing themselves. "Our products should stand the test of instruments and the review of consumers, and promote China's good water to consumers around the world. ”
Innovative scenarios activate new kinetic energy
Focusing on topics such as activating the consumption engine, stabilizing consumer confidence, and promoting the healthy development of new formats and models, the guests from government, industry, academia and research institutes launched a four-day ** to inject lasting momentum into the "main engine" of consumption. Over the years, Reignwood Group has studied and judged the trend of the new consumer market, and continued to innovate and create a self-reliant and self-reliant innovative beverage brand War Horse Energy Vitamin Drink in the context of consumption quality upgrading, empowering the strategy of "brand power".
During the 2023 Boao Forum for Chinese Entrepreneurs, Li Jianjun, President of War Horse (Beijing) Beverage, said that War Horse will take the initiative to cater to the consumption needs of the new generation of consumers in the future, communicate deeply with young consumers, and constantly explore innovative consumption scenarios to win the pleasure and love of the new generation of consumers.
Li Jianjun, President of War Horse Company, talked about the innovation of consumption scenariosLi Jianjun said that War Horse has carried out in-depth thinking from the current consumers' consumption ability and consumption vision and consumption environment, and has created a high-end beverage matrix with other brands of Reignwood FMCG, introducing many sports events and trendy sports for young consumers, and communicating and dialogue with young consumers in different consumption scenarios.
In order to better integrate into them and let them know and be familiar with War Horse, we use trendy sports and events as a medium to communicate more fully with young consumers and establish our consumption scene. Let War Horse become a part of young people's daily life and consumption, so that they can experience the pleasure brought by trendy sports and sports events, so that they like the War Horse brand more. Li Jianjun said.
When talking about how to achieve high-quality development, Li Jianjun said that Reignwood Group has been building a high-end beverage matrix for nearly 40 years. The quality of healthy drinks is a prerequisite for the high-quality development of enterprises, and enterprises can only win the love of consumers by doing a good job of products. He took War Horse as an example, War Horse Energy Vitamin Drink is a new generation of functional drinks, on the basis of retaining some of the active ingredients of the original traditional functional drinks, the first to use high-quality coffee powder products and D ribose, the two ingredients into the new functional drinks, better to bring consumers pleasure and like.
In the 7 years since its listing, War Horse has continuously sponsored basketball events, trendy sports and Chinese e-sports, created exclusive events and sports IP for the War Horse brand, established a deep emotional connection with the young target group, and made young people like it more. The new consumption scenario of functional drinks has undoubtedly brought new momentum for the development of War Horse.
ESG characteristic practices were unveiled in Boao
In order to repay the society and practice the entrepreneurial spirit, Reignwood Group has relied on the Reignwood Culture Association since 2011 to deeply promote the integrated development of ESG practice and public welfare undertakings. During the conference, Reignwood Culture was selected as the "2023 Corporate ESG Annual Special Case" in the sub-forum "ESG Practice in China Seminar" for its excellent performance in environmental protection, health, medical treatment, and technological innovation.
On the new journey of high-quality development, Reignwood Group explores the innovation-driven model, continues to empower high-quality development, helps rural revitalization through counterpart assistance, carries out student assistance actions, consolidates the achievements of poverty alleviation, and helps the sustainable development of the industryComprehensively promote the "Healthy China" program, help the healthy development of adolescents and children, innovate and build a Reignwood Youth Sports and Education Integration Base, carry out youth sports education events, and promote new consumption of regional cultural tourismIn order to strengthen rural medical and health work, support the compilation of the "Practical Handbook for Rural Doctors";Build a cultural bridge of "Reignwood East-West Cultural Exchange Center" to pave the way and build ......bridges for the "Belt and Road" talent trainingIt provides a wealth of practical samples for promoting the construction of an ESG ecosystem with Chinese characteristics.
Located in Bangkok, Thailand, the Reignwood East-West Cultural Exchange Center was designed by the team of the National Heritage Center of Tsinghua University, and nearly 300 Chinese and Thai workers participated in the construction. After the Belt and Road Initiative was proposed, Reignwood Culture Association continued to promote the integration and mutual learning of Chinese traditional culture overseas. Lu Zhan, Secretary-General of Reignwood Culture Association, said that the "going to sea" of Chinese traditional culture and Chinese architectural construction skills not only demonstrates the charm of Chinese culture, but also demonstrates the innovative power of Chinese enterprises. Reignwood Culture Association has also created a series of unique cultural brands such as "When East Meets West", "Silk Road Journey" and "Beautiful China", and has joined hands with contemporary art masters and internationally renowned art groups to present more than 100 high-quality cultural activities to the world.
Reignwood Group was invited to attend the 2023 Boao Forum for Chinese EntrepreneursSince its inception in 2016, the Boao Forum for Chinese Entrepreneurs has been successfully held for eight consecutive years. The topics of the previous forums are cutting-edge and pragmatic, with many entrepreneurs, experts and scholars participating in the forum, actively sharing experience, stimulating wisdom, making suggestions and suggestions, and talking about development, which is professional, pertinent and constructive, cross-border integration, and rich exchange scenarios, which has attracted the attention of all sectors of society and is known as the annual feast of thought and wisdom of the Chinese business community.