On September 30, the third season of CCTV's "China National Treasure Conference" was officially launched. With the theme of "Understanding China from National Treasures", the program focuses on nearly 1,000 cultural relics from more than 140 museums across the country, allowing contestants and audiences to start a journey of exploration of China's 5,000-year-old civilization through cultural and museum knowledge quizzes.
As a leading enterprise in the field of new energy vehicles in China, BYD continues to focus on conveying Chinese culture and Chinese strength, and fulfilling its responsibilities of the times.
On December 1, the second stop of the "Inheritance of Huacai All the Way Forward" BYD National Treasure Guardian Program was opened in Zhengzhou, the ancient capital of the Five Dynasties.
At the event, as the cultural promotion officer of the "China National Treasure Conference", BYD invited a number of industry experts to the scene. They not only explained the protection of cultural relics and the provenance of treasures by the predecessors of treasure protection, but also vividly shared the cases of lost cultural relics detection.
According to reports, due to practical reasons such as the difficulty in collecting clues on cultural relics crimes, the difficulty in sharing clues on cultural relics crimes across departments, and the difficulty in the circulation of collected clues on cultural relics crimes, as well as the shortcomings of traditional ** and e-mail clue reporting methods, the national cultural relics crime clues reporting platform came into being.
In September this year, the platform was officially launched, which is another important measure taken by relevant departments in combating and preventing cultural relics crimes, following the "National Cultural Relics Crime Information Center" and the "China Stolen (Lost) Cultural Relics Information Release Platform". In this national treasure protection plan, BYD will join hands with the "National Cultural Relics Crime Clue Reporting Platform" to help promote the "National Cultural Relics Crime Clue Reporting Platform" with its own reachable influence, so that more people can understand the relevant aspects of cultural relics protection, and at the same time pay attention to lost cultural relics and popularize the knowledge of cultural relics protection.
At the same time, the "National Treasure Guardian Program" will focus on Chinese cultural relics, and with the help of BYD's nationwide network and extensive influence, it will promote the participation of all sectors of society in the protection and inheritance of national treasures.
For a long time, BYD Auto has been a practitioner of promoting Chinese culture and is committed to the era of Chinese cultural communication.
BYD's products are full of unique Chinese culture. For example, the dynasty product logo is presented in Chinese calligraphy + Chinese dynasties, showing China's thousand-year-old cultural heritage and self-confidenceThe "dragon face" design of the family dragon face is integrated into the Chinese dragon shapeThe Tang family's "Chinese knot" taillight shape is simple and dynamic, restoring the essence of traditional cultural design.
For another example, the name of the Han EV Qianshan Cui Limited Edition draws inspiration from the poem, combining the artistic conception of the emerald green hue of Chinese landscape dot cui painting with the design of the carThe Tang family's new silver glaze and white color scheme is inspired by the Tang Dynasty's official kiln - Xingyao white porcelain, which resembles snow like silver, soft and introverted, expressing the temperament of China. The new interior color scheme - lotus rhyme gray, its color is taken from the popular color of the Tang Dynasty - lotus silk autumn and half, the visual sense is warm and quiet, and it is eye-catching, showing the charm of China.
It is worth mentioning that the inspiration for BYD's high-end car brand Yangwang logo is taken from the word "electricity" in the oracle bone inscription, which highlights its own Chinese elements everywhere.
As the second stop of the "National Treasure Guardian Program", the invited guests came to the Henan Museum to learn about the beauty of national treasures, experience the restoration of cultural relics, and understand how to protect cultural relics through on-site visits.
Henan Museum has more than 170,000 pieces (sets) of cultural relics in its collection, which is composed of seven parts: Neolithic Age, Xia and Shang, Western Zhou, Eastern Zhou, Qin, Han, Wei, Jin, Southern and Northern Dynasties, Sui and Tang Dynasties, Song, Jin, and Yuan, and selects more than 500 pieces (sets) of cultural relics in the collection, especially prehistoric cultural relics, Shang and Zhou bronzes, ceramics, jade and stone carvings of the past dynasties.
In the aftermath of thousands of years of ancient music, we saw the earliest musical instrument unearthed in China, the seven-hole vertical bone flute - Jiahu bone flute, its appearance rewrote the history of China, known as "China's first flute". And from the tomb of the woman - the woman is a bronze artifact in the late Shang Dynasty, and its overall shape is a standing and raised owl (referring to the owl), which is a vessel for wine in ancient times, and it is also a ritual vessel for sacrifice.
It is worth mentioning that the lotus crane square pot treasured in the museum is quite precious, it is the product of multicultural integration, not only close to the Central Plains color represented by the Jin Di utensils, but also close to the elegant charm of Chu Di utensils. It is one of the first batch of exhibits prohibited from being exhibited abroad in China, and it is also one of the first treasures of the Henan Provincial Museum.
It is precisely because these national treasures have been protected in all directions that we have the opportunity to see, appreciate and understand them today. The best protection for them. Not only to preserve them intact, but to let them be perceived, remembered and passed on by more people.
In the future, the "National Treasure Guardian Project" will continue.
BYD launched the "National Treasure Guardian Program" in the hope of arousing the public's awareness of the protection of cultural relics through its own achievable influence, and allowing the public to discover the Chinese wisdom and Chinese spirit hidden behind the aesthetics and skills of national treasures.
At the same time, this event is BYD's active practice of social responsibility, and it is also a manifestation of love and respect for Chinese culture. We look forward to seeing more companies like BYD actively assume social responsibility and contribute to the inheritance and development of Chinese culture.