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What should I do if our products are sold at a low price on Douyin by others?
In today's business environment, malicious low-price sales by competitors have become a major problem for many businesses. This is especially true when these competitors sell your products at low prices on platforms like Douyin. Not only will this take a toll on your sales, but it will also negatively impact your company's brand image and bottom line. So, what should you do in the face of this situation?
1. Understand the rules and policies of Douyin.
First of all, you need to understand the rules and policies of Douyin, especially regarding the sale of goods. This can help you better understand whether your competitors are behaving in accordance with Douyin's rules, and it can also help you take more effective measures to protect your rights.
2. Negotiate with competitors.
You can try to negotiate with competitors and ask them to stop selling your products at low prices. You can contact their sales leaders through Douyin's private message feature or directly. During the negotiation process, you need to remain calm and rational and not be overly emotional or agitated. At the same time, you need to be ready with sufficient evidence to prove that your product is protected by intellectual property rights.
3. Complaints about infringement.
If a competitor refuses to stop selling your product at a low price, you can file a complaint with the Douyin platform about their infringement. You can provide the Douyin platform with sufficient evidence to prove that the actions of competitors have constituted infringement, such as trademark registration certificates, patent certificates, etc. If the Douyin platform determines that your complaint is substantiated, they will remove the competitor's low-cost sales link and impose corresponding penalties on the competitor.
4. Seek legal assistance.
If none of the above has any effect, you may consider seeking legal assistance. You can consult a professional lawyer or legal institution to understand your rights and available legal avenues. Before taking legal action, you need to fully understand whether the actions of your competitors constitute infringement and whether your rights have been violated. At the same time, you need to be prepared with sufficient evidence to support your claim.
5. Adjust the sales strategy.
Finally, you can also consider adjusting your sales strategy. You can improve the competitiveness of your products by improving the quality of your products, improving after-sales service, and strengthening brand promotion. At the same time, you can also try to sell your products through other channels, such as building your own e-commerce platform, cooperating with e-commerce platforms, and so on. These measures can help you better protect your rights and interests, and at the same time, you can also improve the overall competitiveness of your company.
In short, when your product is sold at a low price on Douyin by others, you need to take active measures to protect your rights and interests. You can solve problems by learning about Douyin's rules and policies, negotiating with competitors, complaining about infringements, seeking legal assistance, and adjusting your sales strategy. At the same time, you also need to keep an eye on market dynamics and the behavior of competitors, and take corresponding measures in time to protect your interests.