List of high-quality authors
"Changshi tea thundered, 50,000 tea fell to 2,000. ”
Recently, Guangzhou Fangcun "Changshi Tea" overnight**, which is a tea that can be freely bought and sold like "**", is known as "financial tea".
On November 29, it was 50,000 yuan per mention (357 grams, 7 tablets), and two days later, it fell to about 2,000 yuan.
It is reported that more than 500 tea households have been deeply involved, and the amount involved is as high as 500 million yuan, and the tea merchants have suffered heavy losses.
Tea merchants feedback: "At that time, when buying tea, they said that good tea could be higher than the **price**, but now they don't admit it." ”
At present, the main person in charge of "Changshi Tea" has been controlled, but there is no written agreement between the two parties, and the oral agreement is not supported by evidence, so it has not been possible to file the case for a long time.
And this is not the first financial case, so, there will be once in a few years, and there will be an endless stream.
How happy the tea merchants who used to be "Changshi Tea" are, and how much they regret not being at the beginning.
In mid-September, in the Fangcun Tea Market in Guangzhou, a tea company called "Changshi" appeared, selling "Changshi tea".
In order to open up sales, the company first took out 4 kinds of tea to sell on the market, and promised that their tea could be sold at a higher price.
After the tea merchant, there will often be ** "trust" to the door.
In the following two months, the tea produced by "Changshi Tea" increased from more than 30,000 yuan per mention to a maximum of more than 70,000 yuan per mention, and the enthusiasm of tea merchants to buy was high.
"Changshi Tea" immediately launched another ** tea, and when enough tea merchants bought the tea, ** was suddenly stopped.
Then, the price of all the tea launched by the company quickly dropped, from more than 50,000 yuan to more than 2,000 yuan, and the tea purchased by the tea merchant ** smashed his hands.
A tea shop owner said: "I bought 4 pieces of tea cakes starting with 'Changshi', and the price was more than 50,000 yuan, but now it is only worth a few thousand yuan, and I have lost about 200,000 yuan." ”
At present, this matter has involved 500 people and the loss amount is 500 million yuan, which is the highest amount of money and the largest number of disputes in the Fangcun tea market.
After the incident, the tea merchants surrounded the company's store, shouting, "Pay back!"."Give me back my hard-earned money!."And swarmed into the store, and the few security guards couldn't stop it at all.
Later, the police arrived to take Chen Shihong, the company's "post-00s" boss, under control, while the company's lawyer stayed behind to negotiate with the tea merchants.
Chen Shihong, who was taken away, said: "I didn't promise ** tea, and the company is managed by me alone, and no one else." There is no arrangement for people to ** tea, which is the words of the tea merchant, and the company sells tea with one hand and delivers it with one hand. ”
It seems that Chen Shihong is an "innocent" person, but his identity is in doubt.
On the surface, Chen Shihong is the chairman of the company, and he also has experience in "financial tea", but he is not a beneficiary.
According to verification, the company's legal person is called Chen Wenfan, and there is a shareholder named Liu Jiahao, and the two occupy all the shares of the company, and Chen Shihong is not even a senior executive of the company.
Moreover, there are 3 people who make payments to the tea merchants: Chen Wenfan, Chen Banglei and Li Yecong, the latter two were once shareholders of the company, and there is still no Chen Shihong in them.
In this regard, Chen Shihong said: "I am friends with Li Yecong, my account is temporarily unavailable, I borrowed his account, and Chen Wenfan is my relative." ”
The tea merchants thought this reason was far-fetched, suspecting that Chen Shihong was just a "scapegoat" and that there were others behind him.
However, all this is speculation, and the tea merchants still lack direct evidence that "Changshi Tea" has made ** tea promises.
So how did Chen Shihong deceive the tea merchant into the "bureau" step by step, and why did he not leave useful evidence?
Compared with the previous tea "thunderstorm" incident, this time it is obviously more "ruthless" and "mysterious".
As soon as Chen Shihong appeared on the stage, he was known as a "young marshal in the tea industry", which made people mistakenly think that he was a rich second generation with strong financial strength.
Subsequently, he began to vigorously promote Changshi's tea, and found a number of sales staff to widely publicize that Changshi tea has a high collection value and appreciation space in the tea market and WeChat group.
At the same time, there are also many posters and ** suspected of celebrity endorsements circulating on the market, which increases the feasibility of increasing the value of tea.
There is room for tea appreciation, and some people start to buy and sell in WeChat groups.
A few days later, various WeChat groups began to appear in the "trust" arranged by Changshi, who announced their transactions** and the manufacturer's repurchase price, and shared their experience of making quick money.
This creates the illusion that there are always people "entering" to guarantee fixed income.
While the employees of Changshi Company are selling goods, they are also buying tea, and even swiping credit cards or borrowing money to sell tea.
The two parties act together to create an atmosphere where it is easy to make money.
Before selling tea, Changshi also carried out "hunger marketing", they set a threshold for buying tea, and tea merchants had to buy at least 500-600 taels at a time and have a certain amount of experience and connections before they could buy tea.
As a result, many rumors emerged: "Many people who wanted to buy didn't buy it", "They did a good job", "Just set up a group, and it was full all of a sudden".
New tea merchants began to join frantically, and then the company needed more money to raise the price, so Changshi began to "play" to join, and franchisees could get cheaper **.
Their franchisees are divided into 5 levels and different allocation amounts:
Cooperative store, with 80,000 yuan of products;Experience hall V1, with 200,000 yuan products;v2, with 500,000 yuan;v3, with 1 million yuan;channel business, with 1.5 million yuan.
In addition, the 5 levels of franchisees also need to pay a deposit of 10,000, 20,000, 50,000, 80,000 and 150,000 yuan respectively.
At the same time, it is stipulated that the goods held by franchisees cannot be sold within one year, so as to stabilize the **.
Tea ** is rising, and the "plate" is getting bigger and bigger. Immediately afterwards, as mentioned above, Changshi suddenly "withdrew", and the price of tea plummeted.
The whole process is extremely fast, unambiguous, and does not give the tea merchant a chance to buffer at all, and in the past similar incidents, the manufacturer will give the tea merchant a certain opportunity to retreat, so that the tea merchant will not lose too badly.
But Changshi Tea is completely "regardless of tomorrow", and the tea merchants lost more than 90% of the maximum overnight.
And Changshi Tea has long been ready to deal with the law.
In this **, Changshi did not leave any paper or legally recognized repurchase certificates to the tea merchants, and there was no word related to "**" in the contract signed by the two parties.
There were no words such as "guaranteed price increase" and "**" in the trading group, and the verbal promise of the tea merchant was not recorded at that time, and the traders could not find it.
On the surface, the franchise system of "Changshi Tea" is 5 levels, but in fact there are only 3 levels, and it divides the level of "experience hall" into 3, so that this ** cannot be identified as a pyramid scheme.
At present, it seems that it is difficult for tea merchants to recover all their costs, especially a large number of **.
All this has to make people wonder, how did the tea that was originally used to drink become an investment product sought after by everyone?
In the eyes of laymen, tea can only be used to soak in water and drink, and it is gone after drinking, which is a consumable, but in the eyes of insiders, tea can also be used as an investment product.
Pu'er tea is generally used as an investment product on the market.
Pu-erh tea is easy to preserve, has no expiration date, and the longer it lasts, the more fragrant it becomes, which makes it highly collectible. And with the increase of preservation time, well-preserved old tea is very scarce, making it **constant**.
It is said that the market value of aged top-quality Pu'er tea will really be as high as hundreds of thousands of pieces.
As a result, Pu'er tea has become a trading object of "financial tea", which can be collected or speculated.
Just like the capital market, "financial tea" has also appeared in the primary market for issuance and sales and the secondary market for free trading and speculation between the first market.
There are also investors, issuers, brokers, trading platforms, and *** systems.
When trading "financial tea", only the "bill of lading" does not need tea, the seller sells to the buyer, and the buyer then finds the buyer, and the ** of tea rises. There is even a huge ** grid of "a cake of tea for BMW, a mention of tea for a suite".
And it should be Wu Yuanzhi, the founder of Taetea Tea, who makes "financial tea" bigger and stronger.
In 2017, Wu Yuanzhi planned to make Taetea Pu'er tea a luxury in China, and launched the first number grade tea, "Xuanyuan".
Through the "hunger marketing" method of high-profile promotional packaging and limited distribution, he has increased the ** of this tea by 30 times in a few years.
In order to feel the trend of the product more conveniently and intuitively, Wu Yuanzhi also created the Taetea Index, which is just like the **chart**, which shows the ** of the day, the rise and fall of the product, the latest **trend analysis, etc.
After the success of "Xuanyuan", Taetea hurriedly launched "Cangjie".
At that time, the trading method adopted by Taetea was to place an order first, and then agree on a transaction, which led to many orders of "Cangjie" being sold at a higher price than the official distribution price.
When the tea was produced, there were more orders than spots, and the ** of tea fell sharply, from a maximum of 150,000 to nearly 70,000, which was a complete thunderstorm.
Wu Yuanzhi's series of hype has brought hundreds of millions of yuan in income to Taetea tea, but the people who really make money are a minority, and most of them have not returned to their original costs so far.
At the end of 2021, with the death of Wu Yuanzhi, Taetea gradually withdrew from the market, resulting in the emergence of a number of new "financial tea" brands, and last year alone, twenty or thirty new brands appeared.
The ways in which these brands are sucking in money are endless, and it's hard to look back against.
In fact, we have already encountered a lot of similar "financial tea", but the products are different each time.
"Financial Tea" is a standard "dripping rollerball game".
Its logic is to find a product that is not easy to mass-produce and has scarcity, through reprocessing, give it new characteristics, and then through celebrity endorsement, advertising, etc., to advocate its market prospects, enhance the value of the product.
Then, a limited amount of money is put into the market, the front line is lengthened, the quality is superimposed in stages, and finally the high level is withdrawn, and the money is taken awayThe whole process is to use high-profit ** newcomers to join in, and finally cut a stubble of leeks.
This wave of operations is similar to the Ponzi ** we are familiar with, such as Dutch tulips, Northeast people fried Junzi orchid, and Wang Fengyou collecting ants.
Needless to say, Dutch tulips were a huge bubble economy, triggering the world's first financial crisis and bringing down the Dutch economy.
In the early 80s of the last century, the salary of ordinary people was only 40-50 yuan, but a pot of Junzi Orchid in the Northeast could be exchanged for a color TV, refrigerator, and even a car, and the best Junzi Orchid could be bought up to 150,000 yuan, which is equivalent to one million yuan now.
A person stole 17 plants of Junzi Orchid and was sentenced to 14 years according to the market price, and later Zizi Orchid was reduced from 10,000 yuan to dozens of yuan, and he was sentenced to a heavy sentence, which became a joke.
At the beginning of the 21st century, Wang Fengyou's ants were even more exaggerated, Wang Fengyou's company pretended to be in the name of health care product raw materials, let migrant workers raise ants on their behalf, pay a deposit of 10,000 yuan, and after 14 and a half months, the company unified **, you can get 13,250 yuan.
But in fact, the first ant is useless, and later, the company's capital chain was broken, and the company was debunked, causing 1.2 million farmers to be deceived and involving 20 billion yuan in funds.
Historical experience tells us that Ponzi ** is all around us, endlessly, and "financial tea" will not be the last
So in the face of such a **, how should we stay away?
First of all, it is necessary to restore the attributes of Pu'er tea as a drink, the economic environment has not been ideal in recent years, and the Pu'er market is also very sluggish.
At this time, roasted tea, which is faster than normal business and makes money, appears, and tea merchants will naturally participate in a frenzy, believing that Pu'er tea will have a super high appreciation space under the precipitation of time.
And criminals take advantage of this mentality and commit crimes.
Although the internet is flooded with fakes, major Pu'er tea brands should attract customers through high-quality products and word of mouth, rather than using financial means to make money.
Second, the regulatory departments should strengthen market management and supervision to maintain the healthy development of the market.
For us personally, we must always be sensible, do not blindly pursue high returns, learn to avoid risks, and insist that cash is king.
Of course, cash is king, not to say that you don't invest with cash, but to invest in products with higher security, and resolutely not to invest or participate in projects that you don't understand.
Always remember that high yield means high risk, and if the yield is above 6%, there will be doubt, if it is above 8%, it will be dangerous, and if it is more than 10%, it is possible to lose all the principal at any time.
**To succeed, are inseparable from a "greed" word, as long as we are always vigilant, see the essence of things, not "greedy", will not be deceived.
- end -
Author: Tinglan.
Editor: Willow Leaf chatter.