Located in the hinterland and gorge of the Kunlun Mountains, Tartajik Ethnic Township of Aktao County, Xinjiang is a key township of national rural tourism. As the weather warms up, the apricot blossoms begin to bloom, and the magnificent natural scenery and unique folk customs attract tourists from all over the world.
IU Hotel (Aktau Branch).
Location: The hotel is located in Aktao County, a county-level administrative district at the western tip of China. It is bordered by Wuqia County and Shufu County in the north, Shule County and the 41st Regiment of the Third Division of the Xinjiang Production and Construction Corps across the river in the northeast, Yingjisha County and Yache County in the east, Tashkurgan Tajik Autonomous County in the south, and the Kyrgyz Republic and the Republic of Tajikistan in the west and southwest respectively. 【Transportation】The hotel is 900 meters away from Aktau Railway Station, only 10 minutes on footIt is only 8 minutes' drive from Ake People's HospitalIt is 100 meters away from Aktao Ecological and Cultural Park and 600 meters away from Aktao Baishan Lake Park. It is only 40 kilometers away from Kashgar City, 40 minutes by car.
Gain insight into the accommodation needs of young peopleFocus on the core guest experience
At the beginning of the brand's establishment, IU Hotels focused on the new youth consumer market, and provided guests with cost-effective and comfortable products and experiences by improving the services and facilities that guests were concerned about. IU Hotel implements the design concept of strong public areas and weak guest rooms to create a "social sleeping space" for guests. IU encourages U fans to break the physical barriers of hotel rooms, go to public areas, and socialize strangely according to their interests.
From the tea (energy drink) and welcome card at the front desk during check-in, to the public area that integrates the social area, the game area, the cultural and creative area, the special UBAR, and the room check-in, the experience of IU Hotel has always been closely connected with the social cool play style. The special "IU with Play Officer" will not only guide the flow of guests, but also regularly organize activities that meet the entertainment needs of the younger generation, such as weekend seven-o'clock parties and team battle game nights, so as to make travel and accommodation more interesting and interesting.
Relying on the strong platform support of Jin Jiang International Group and 1With a membership system of 8.2 billion yuan and a large number of experienced and strong hotel talents, IU will focus on both hotel operation services and return on investment. After redefining the concept and standard of light and mid-end, the IU team has carried out a series of optimization and upgrading for hotel products, guest service, and operation standards, and has created a product that belongs to IU-the pursuit of the ultimate cost performance.
The cost of a single room in an IU hotel is only about 50,000 yuan, the flop cost is only 20,000 yuan, and the operating cost of a single room (excluding rent) is controlled at 60-65 yuan, and the person-to-room ratio is only 015-0.18. The payback period is at 25～2.9 years. IU Hotel also has a professional operation team with more than 10 years of experience, a comprehensive revenue control system, and a thorough preparation and tracking supervision of the brand to ensure that the store can be opened and operated well.
After 8 years of development, IU Hotel has continuously optimized and iterated products, starting from the establishment of the IU brand in 2015, IU 10 was born and positioned as an Internet light boutique hotel. In 2018, IU 20 Business Edition was first launched, 2019 IU 2The birth of the 0 light and simple version is to redefine the social theme and call on young people to give full play to their natural fun-loving personality. In 2020, we will explore and subdivide the e-sports game track and launch the black technology game IU30。At present, the three versions go hand in hand, which can not only capture the consumer market of business travelers, but also adapt to the needs of young e-sports, and have low investment costs and fast returns, making it the most cost-effective preferred brand for investing in hotels.