Every year on Chinese New Year's Eve, the CCTV Spring Festival Gala is an eye-catching landscape, which carries the expectations and blessings of hundreds of millions of viewers for the New Year. And this year, in addition to the fierce discussion of program performances, the mascots and designers of the Spring Festival Gala have also become a hot topic of discussion. The appearance of the mascot "Long Chenchen" has aroused doubts among netizens, some call it a "spiritless" AI creation, and some people question the details. The official Spring Festival Gala responded to these questions by refuting rumors and releasing the designer's screen recording, but it accidentally slapped himself in the face. This series of controversies has triggered public doubts about the design of the Spring Festival Gala mascot and attention to the overall quality of the Spring Festival Gala.
As a mascot representing the image and blessings of the Spring Festival Gala, "Long Chenchen" highlights the elements of traditional Chinese culture and the vitality of the new era in its design. Its golden yellow, bright red and other colors are bright and festive, with bright eyes and cute expressions, showing the spirit of the new era. From a layman's point of view, people generally feel that "Long Chenchen" is cute and auspicious, which meets the design requirements of the mascot. However, professionals believe that this is drawn by AI, which lacks the inspiration and creativity of the artist, making the work appear to have lost its aura. This controversy was fiercely launched on social **, and netizens expressed their opinions one after another.
The details of the mascot that caused controversy have become the focus of questions from netizens. It has been pointed out that in the pattern of "Dragon Chenchen", the number of dragon fingers of the three dragon claws is not the same, which shows that there is a problem with the designer's detailed treatment. The official of the Spring Festival Gala refuted the rumors in a timely manner, saying that the mascot was drawn by the designer one by one, and it was repeatedly modified and finalized. In addition, the official Spring Festival Gala also introduced the mascot design inspiration, such as the dragon fin from the gilded dragon of the Xi'an Museum, and the dragon's belly and dragon spine from He Zun of the Baoji Bronze Museum. Officials said that by making these ideas public**, the rationality of the mascot design and the creation process will be proved.
In order to eliminate doubts, the Spring Festival Gala officially released the designer's screen recording**. However, this ** unexpectedly slapped himself in the face of the Spring Festival Gala. Some netizens found that there is a pattern in the designer's computer, and the background is almost exactly the same as the work of a painting blogger. Painted in the Year of the Tiger, the painting blogger's work includes elements such as two tiger cubs, goldfish and lanterns, which are exactly the same as the pattern background of the Spring Festival Gala designer. This similarity raises questions, and the official claims of the Spring Festival Gala that they are drawn one stroke at a time seem unconvincing.
Faced with this situation, the public began to think about the reasons for the designer's perfunctory responsibility. Some netizens believe that designers may be highly skilled but lack professional ethics, only pursuing to complete tasks without focusing on innovation and customer satisfaction. Some people also believe that the Spring Festival Gala program team may be out of cost savings, just find a student or use AI to complete the mascot design, resulting in the designer just perfunctory. Whether it is technical level or financial issues, this series of controversies have exposed the problems existing in the mascot design of the Spring Festival Gala.
As we all know, the mascots of the Spring Festival Gala in the past were drawn by professional artists themselves, so it is difficult for most audiences to accept AI-designed mascots. However, for mascots designed with AI, the public generally believes that it is acceptable, as long as the Spring Festival Gala is honest. In this incident, the public paid more attention to the honesty and calmness of the Spring Festival Gala, and hoped that the program team could face up to the problem, make improvements and enhance the overall quality. Whether it's a work of art or a media program, honesty and openness are important factors in earning the trust of your audience.
Although the design of the mascot of the Spring Festival Gala has caused controversy, this does not affect the audience's expectations for the Spring Festival Gala and their attention to the quality of the program. The public hopes that the Spring Festival Gala will pay more attention to the quality and innovation of the program, reduce human embarrassment, and bring more meaningful and interesting content to the audience. The Spring Festival Gala is an important stage to show Chinese culture and folk customs to the people of the whole country, and only by continuously improving the quality of the program can it win the love and recognition of the audience.
To sum up, the design controversy of the Spring Festival Gala mascot "Long Chenchen" has aroused the public's attention and questions about the Spring Festival Gala. Whether it is the design of the mascot or the designer's screen recording***, it has caused the Spring Festival Gala to lose some trust in the eyes of the public. In this incident, the public paid more attention to the honesty and calmness of the Spring Festival Gala, hoping that the Spring Festival Gala could face up to the problem and improve. For the mascot designed by AI, the public can accept it, and the key lies in whether the Spring Festival Gala is honest and honest;For the mascot design, the audience expects the Spring Festival Gala to pay more attention to quality and innovation and improve the overall program content. As an important traditional cultural event, the Spring Festival Gala needs to be continuously improved and innovated to meet the expectations and needs of the audience. It is hoped that the future Spring Festival Gala will bring more truly meaningful and interesting programs to the audience through careful planning and production, showing the cultural charm and innovative spirit of the Chinese nation.