The U.S. overseas warehouse is a drop ship
Do you know the types of walmart e-commerce stores and the characteristics of the store?
1. The classification and characteristics of walmart e-commerce stores are as follows:
1. Marketplace store
Marketplace storeSimilar to Amazon's SC (3P) account, the third-party seller store requires a U.S. company, a U.S. tax ID, and an overseas warehouse to ship, and Walmart displays sold&shipped by 'seller' at the front desk.
For marketplace Walmart stores, since Walmart began to attract investment in China in March 2021, you can use the business license of Chinese mainland to register the store, of which the business license of Taiwan and Hong Kong can also be effectively registered.
Now that it has been gradually liberalized to attract investment, the marketplace store does not have an account manager, and the performance appraisal is strict, if the store operation is not standardized or there are performance problems, it is easy to be banned.
The accounts of some service providers on the market all belong to marketplace stores, because they are still in the vacuum period of store operation experience, and the store also needs to be explored by the seller itself for a relatively long time, so it is necessary to be cautious when buying Walmart stores. This type of store is the most basic store that most buyers apply for, and it is also the store with the most.
2. DSV store (drop ship vendor).
DSV Store (Drop Ship Vendor).Similar to the Amazon VC store, registration is only by invitation. To meet the needs of American companies, tax IDs, overseas warehouse shipments, etc., the Walmart platform front desk shows that SOLD &SHIPPED comes from Walmart's official website, and the actual carrier delivery is the seller's delivery from overseas warehouses, similar to VC-Drop Ship Vendor
DSV store operation characteristics: Wal-Mart is responsible for operation, Wal-Mart is responsible for pricing, Wal-Mart is responsible for customer service, and sellers are responsible for stocking and shipping.
Advantages of a DSV account over a Marketplace account:
There is an exclusive account manager to provide store operation support, and there is no account manager in the marketplace.
Walmart charges up to 1% commission fee for DSV stores and 15% for regular Marketplace stores.
The product link created by the DSV store will automatically get the buybox, and the Marketplace store can't win the buybox even if the price is greatly reduced, which can basically put an end to the phenomenon of malicious low-price sales.
In the foreground, it is displayed that Sold &Shipped is from Walmart's official website, and customers are more likely to choose to buy.
You can use the account manager to do featured item activities to lock product keywords in the first place on any page and get Walmart search traffic. You can also apply for official Walmart deals through your account manager.
The DSV account can be upgraded to a 1P (1st party) store under the condition of good sales, which will be directly purchased by Walmart and shipped to buyers in the FBW (Fulfilled by Walmart) method.
P shop (1st party).
1P shopBenchmarking Amazon's VC store, the front desk shows that SOLD &POSTED comes from the official website of Walmart.
Purchased directly by Walmart, the seller delivers the goods to the Walmart warehouse, and the order is shipped by Walmart to the buyer FBW (Fulfilled by Walmart), which has higher requirements for the seller and a larger volume.
1pIf the online store sales are good, there will be a chance to enter the Wal-Mart offline store, there are more than 5,000 Wal-Mart offline stores in the United States, and if you enter the offline supermarket, the volume of Wal-Mart procurement will be very huge, and the single purchase volume may reach more than 10 million US dollars.
At the same time, the 1P store may also be a private label, that is, selling Walmart's own brand, benchmarking Amazon's Amazon Basics brand.
(1st Party) is equivalent to a DSV accountalso has the general nature of DSV, so to understand the 1P store (1st party), you must first understand the DSV account.
4. Directly import (di) account
Chinese companies can directly register a Directly Import Vendor (DI Vendor) account, similar to the DI function of an Amazon VC account, to ship directly from China to Walmart or buyers, and Walmart has DI account support for big sellers in China.
Note:Sign up for a DI account Walmart has factory inspection requirements for factories and has higher requirements for factory qualifications. Therefore, unless you have the strength to sell big, it is difficult to solve the registration problem, and the difficulty makes this kind of store an unattainable dream for ordinary sellers.
2. What do you need to know to enter the Walmart cross-border e-commerce platform?
1.What are the best-selling categories on the walmart platform?
Because the Walmart platform has just been open for a few years, it is a blue ocean for all third-party sellers, and I believe that all saleable categories can be sold well.
According to the prediction of the investment team, the sales of pet products, personal care, mother and child, beauty, home cleaning and other categories can grow more rapidly in the post-epidemic era.
2.How long does it take for the application to be approved?Is there an email reply that has been approved?
The official team will expedite the application, which will take about two weeks.
Regardless of whether it is approved or not, you will receive an email notification, and sellers who do not pass the review can reapply in the future.
3.How do I apply for WFS services?
After successfully entering and activating the store account, you can apply in the system.
4.Can a company from Hong Kong, China apply for residency?
Yes, sellers in Chinese mainland and Hong Kong can apply for onboarding.
5.Is there a requirement for sales to settle in?
Walmart's e-commerce platform does not have fixed requirements for sales, but is comprehensively evaluated from multiple dimensions such as review, rating, category, and sales.
6.Can the Walmart platform import reviews from other platforms?
Yes, this is also one of the advantages of Walmart's e-commerce platform.
7.Can the same SKU be used for both WFS and self-delivery?
Yes, the system will give preference to WFS, and when the WFS inventory is 0, it will automatically select the self-shipping mode.
8.What should I do with WFS returns?
At present, you can open a case, and the system will solve it within 30 days, and by the end of the year, you will not need to open a case, and the seller can solve it in the background.
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