On December 8th, Sanxingdui Museum announced the linkage with miHoYo's "Genshin Impact", the current young people are very fond of games, Sanxingdui Museum hopes to try to explore new forms of cultural relics dissemination through games, so that cultural relics and games can be combined!
The dimensional wall is really broken, according to Sichuan news, Sanxingdui Museum and Genshin Impact officially announced cooperation, and Genshin Impact's popular character Zhongli appeared on the linkage poster, looking at Sanxingdui's iconic cultural relics bronze bird.
Sanxingdui Museum was laid in August 1992, completed and opened in October 1997, and on July 27, 23, the new Sanxingdui Museum opened, with more than 1,500 new and old cultural relics on display
The signing linkage is jointly sponsored by Sanxingdui Museum, Guanghan Sanxingdui Cultural Tourism Development and Shanghai miHoYo Network Technology Co., Ltd., with the core idea of "protecting the first."
1. Strengthen management, excavate value, effectively utilize, and make cultural relics come alive!”
The total investment of the new Sanxingdui Museum is 143.3 billion yuan, covering an area of 66 acres, as of the time of completion and opening, it is the largest single building of the site museum in southwest China, and the existing exhibition hall is 5 times
Nearly 600 cultural relics in the new museum were presented to the audience for the first time, and this time the linkage object Genshin Impact is a key national cultural export project, which has won the title of Apple and Google's best game of the year.
In 22 years, "Genshin Impact" launched the character Yun Jin designed in combination with traditional opera, and invited Yang Yang, an actor from the Shanghai Peking Opera Company, to sing "The Goddess Splitting Views" performed by Yun Jin in the game, which stimulated the interest of many Genshin Impact players and young people at home and abroad in traditional opera.
In '23, Genshin Impact launched a long-term intangible cultural heritage project, "Journey of Streamers", which combines woodblock prints, interior paintings, Longquan celadon, Gu embroidery, wheat straw paintings, egg carvings, and other intangible cultural heritage skills with Genshin Impact's fairy legends and market life in the Liyue region.
This cooperation is also an organic combination of traditional culture and young culture, and it is hoped that through the "Cultural Relics Revitalization Plan", Sanxingdui culture and cultural relics will be solidly and fully expressed in the younger generation.