OneBackground and objectives of the ESIA
With the transformation and upgrading of China's economy, innovation has become an important driving force for economic development. In order to stimulate the innovation vitality of enterprises, China** issued the "Guiding Opinions on Supporting the Application of Enterprises for Specialization, Refinement, and Innovation" (hereinafter referred to as the "Guiding Opinions") in 2019, which put forward the concept and framework of ESIA, and provided a series of policy support and preferential measures for enterprises, including taxation, finance, finance, intellectual property, talent, market, etc. The main objectives of the Guiding Opinions are:
Promote enterprises to form specialized, differentiated and high value-added competitive advantages in specific fields, and improve the core competitiveness and market share of enterprises;
Promote enterprises to strengthen technological innovation, management innovation, model innovation and service innovation, and improve the innovation ability and performance of enterprises;
Cultivate a number of internationally competitive specialized, special and new enterprises, create a number of specialized and special new brands, and enhance the quality and efficiency of China's economy.
IIESIA's content and process
According to the Guiding Opinions, the content of ESIA mainly includes the following four aspects:
Specialization: It refers to the fact that the enterprise has formed obvious professional advantages in a specific field or industry, has a high market share and brand influence, and can provide high-quality products or services to meet the personalized and diversified needs of customers
Specialization: refers to the unique technology, product, service or business model of an enterprise in a specific field or industry, which can create a unique value proposition and form a distinct differentiated competitive advantage
Novelty: refers to the strong innovation ability and vitality of an enterprise in a specific field or industry, and can continuously develop new technologies, products, services or business models, leading or adapting to market changes and needs
Transformation: It refers to the strong ability and willingness of enterprises to change in specific fields or industries, and the ability to actively adjust or change their own technologies, products, services or business models, and respond to or trigger market changes and developments.
The ESIA process consists of the following five steps:
Application: According to its own situation and goals, enterprises can select suitable specialized and special new fields or industries, fill in and submit ESIA's application form and related materials, and apply for ESIA's recognition and support
Audit: A professional third-party organization or expert will review the company's ESIA application, evaluate the level and potential of the enterprise in terms of specialization, refinement, and innovation, and give review opinions and suggestions
Identification: According to the review results, the relevant ** departments or institutions will identify the ESIA application of the enterprise, and give the enterprise corresponding policy support and preferential measures
Implementation: According to the identification and support of ESIA, the enterprise formulates and implements the corresponding development plan for specialization, refinement, and innovation, strengthens the innovation and reform of specialization, refinement, and innovation, and improves the level and effect of specialization, refinement, and innovation
Evaluation: A professional third-party organization or expert will evaluate the implementation of the company's ESIA, monitor the progress and achievements of the enterprise in specialization, refinement, and innovation, and give evaluation reports and feedback.
IIIInnovation and change at ESIA
To effectively innovate and change ESIA, companies need to pay attention to the following aspects:
Determine the positioning and goal of specialization, refinement, and innovation: Enterprises should analyze their own competitive pattern and development trend in specific fields or industries according to their own advantages and disadvantages, as well as market opportunities and threats, and clarify in which aspects they want to carry out specialization, refinement, and innovation, and what level and effect they want to achieve
Formulate a specialized, special and new strategy and plan: enterprises should formulate a feasible and operable development strategy and plan for specialized, special and new according to their own positioning and goals, as well as first-class policies and support, and clarify what measures and methods they want to take, as well as what resources and time to allocate;
Implement innovation and reform in specialization, refinement, and innovation: Enterprises should actively carry out innovation and reform activities in terms of specialization, refinement, and innovation according to their own strategies and plans, including technological innovation, management innovation, model innovation, and service innovation, and continuously improve their own specialization, refinement, and innovation capabilities and levels, so as to create more specialization, refinement, and innovation value and benefits
Monitor and evaluate the effects and impacts of specialization, refinement, and innovation: Enterprises should regularly monitor and evaluate the effects and impacts of their own specialization, refinement, and innovation, analyze their own advantages and disadvantages, as well as existing problems and room for improvement, according to their own goals and standards, as well as third-party evaluation and feedback, and make timely adjustments and optimizations.
FourthConsulting firmsofESIA Consulting Services
The consulting company is a professional management consulting company, with rich experience and ability in ESIA consulting services, providing professional ESIA consulting services for customers from all walks of life, helping customers successfully carry out ESIA application, review, identification, implementation and evaluation, realizing innovation and change in specialization, refinement, and innovation, and enhancing customers' competitiveness and development potential. The following are specific examples of ESIA consulting services that consulting firms provide to their clients:
Case 1: An auto parts manufacturing enterprise, mainly producing core parts such as engines, gearboxes, and chassis of automobiles, has its own technology and brand, and is a leading auto parts manufacturer in China. The company hopes to further enhance its specialization and specialization in the field of auto parts through ESIA, and enhance its innovation ability and market competitiveness. The consulting firm provided the following ESIA consulting services to the company:
Help the company analyze the development trend and market demand of the auto parts industry, and determine the company's specialization, refinement, special and new positioning and goals, that is, to form intelligent, green and efficient specialization and characteristic advantages in the field of auto parts, and provide high-performance, low-emission and low-cost auto parts products and services
Helped the company formulate a specialized, special and new development strategy and plan, including strengthening technological innovation and R&D investment, and developing more advanced, more environmentally friendly and more energy-saving auto parts technology and productsStrengthen management innovation and quality control, improve production efficiency and product quality;Strengthen model innovation and market expansion, and build a more flexible, more reasonable and more optimized ** chain and sales channels;Strengthen service innovation and customer relationships, and provide more professional, more intimate and more personalized pre-sale, in-sale and after-sales service;
Help the enterprise to fill in and submit the application form and related materials of ESIA, including the basic information of the enterprise, the development strategy and plan of specialization, refinement, and innovation, the introduction and certification of technology, products, services and models in terms of specialization, refinement, and innovation, data and analysis of market share and brand influence in specialization, specialization, and innovation, and performance indicators and evaluations
Helped the company pass the review and identification of ESIA, and obtained the best relevant policy support and preferential measures, including tax reduction, financial subsidies, financial loans, intellectual property protection, talent training, market promotion, etc.;
Helped the company to implement the development plan, monitored and evaluated the effect and impact of the specialized, special and new, provided continuous consultation and guidance for the company, helped the company to achieve significant advantages and achievements in the field of auto parts, and enhanced the company's innovation ability and market competitiveness.
Case 2: A medical device manufacturing enterprise, mainly producing medical diagnosis and equipment, such as ultrasound, nuclear magnetic resonance, radiation, etc., has its own technology and brand, and is a leading medical device manufacturer in China. The company hopes to further enhance its specialization and novelty in the field of medical devices through ESIA, and enhance its innovation ability and market competitiveness. The consulting firm provided the following ESIA consulting services to the company:
Help the company analyze the development trend and market demand of the medical device industry, and determine the company's specialization, refinement, special and new positioning and goals, that is, to form a precise, intelligent and personalized specialization and novelty advantage in the field of medical devices, and provide high-precision, high-efficiency and high-safety medical device products and services
Helped the company formulate a specialized, special and new development strategy and plan, including strengthening technological innovation and R&D investment, and developing more advanced, intelligent and humanized medical device technologies and productsStrengthen management innovation and quality control, improve production efficiency and product quality;Strengthen model innovation and market expansion, and build a more flexible, more reasonable and more optimized ** chain and sales channels;Strengthen service innovation and customer relationships, and provide more professional, more intimate and more personalized pre-sale, in-sale and after-sales service;
Help the enterprise to fill in and submit the application form and related materials of ESIA, including the basic information of the enterprise, the development strategy and plan of specialization, refinement, and innovation, the introduction and certification of technology, products, services and models in terms of specialization, refinement, and innovation, data and analysis of market share and brand influence in specialization, specialization, and innovation, and performance indicators and evaluations
Helped the company pass the review and identification of ESIA, and obtained the best relevant policy support and preferential measures, including tax reduction, financial subsidies, financial loans, intellectual property protection, talent training, market promotion, etc.;
It helped the company implement the development plan, monitored and evaluated the effect and impact of the specialized, special and new, provided continuous consultation and guidance for the company, helped the company achieve significant advantages and achievements in the field of medical devices, and enhanced the company's innovation ability and market competitiveness.