The pit that must be avoided when choosing to promote talents: merchants who have been e-commerce for 20 years, have cooperated with more than 100 talents, and summarized bloody experience. Don't look at the number of fans of the talent, to evaluate the value of the talent!Because, many fans of talent are dead fans!Even if the fans of the talent are live fans, it depends on what the talent did before, or what he sold before!Many talents may have been funny and ugly before, and the fans of these talents will disperse as soon as they get on the product!Many assistants will hand you data first, which is full of data on past sales. After you cooperate, you will deeply understand that those are really just data!Data and real sales are completely different things. It's no secret that influencers swipe orders. The pit fee is that you didn't negotiate the pit, which is absolutely true!The talent who really has the strength to bring goods is generally to talk to you about sales commissions!But, but, but the price is very strong!Niu Cha's expert assistants can calculate the cost better than you!Then, in terms of cost, a 20% discount will be considered cooperation!At this time, it is generally the price of fractures!A friend of mine who does home textiles in Nantong was cheated by a star for millions!Not to mention the pit fee, you have to get a commission!As a result, as soon as the broadcast started, millions of orders went out!This friend also had no experience and settled the commission the next day. As a result, starting on the third day, all returns and refunds are on the way. In the final settlement, the sales are really only tens of thousands of yuan, and the real sales are not enough to pay the pit fee!The millions of commissions are directly in vain!Influencers who have not cooperated must insist on paying with the effect, that is, the actual sales commission settlement. It's called the Demon Mirror!Anyone who can't accept this kind of cooperation is generally a pseudo-expert!Even if you cooperate, they won't be able to bring the goods!Moreover, the reputation is extremely bad!Before working with influencers, be sure to make a plan and goals for promotion. Be sure to figure out whether you're here to sell or to promoteIf it's for promotion, be sure to choose a good reputation to cooperate!If it is to sell goods, in fact, instead of cooperating with a head expert, it is more reliable to cooperate with 100 small and medium-sized talents!Unless you are in a hurry to clear your inventory and cash out your salary, if you are not in such a hurry, be sure to take it easy!Cooperate with the talent, try not to sign an exclusive supply and exclusive cooperation agreement!Unless it's a cooperation with the top 10 talents, forced to sign an exclusive cooperation!If not, try not to sign an exclusive collaboration!Once you sign an exclusive cooperation, you find that the effect is not good, and when you are ready to change talents, you often have unclean shit on your butt!For truly effective cooperation, try to find small and medium-sized experts to cooperate. First, these small and medium-sized experts do not have so many cooperation thresholds, nor do they have so many unreasonable demands, and they will not be so fractured!Second, when the net is big, there will naturally be fish!Third, group attack is far more realistic and reliable than taking a single-plank bridge!One of the best-selling products in my company at that time was pushed by an expert with only more than one million fans!This talent has dozens of matrix accounts, generally ranging from tens of thousands to hundreds of thousands of fans, and the purpose is to sell goods!Moreover, accounts are scattered all over the country!At that time, I looked for several head experts, and the ** for you was directly regarded as Yang Bailao!As a result, the cooperation of this small and medium-sized talent with more than one million fans was not only profitable, but also the sales were not low!So, back to the core, instead of looking for a head expert, it is better to cooperate with a hundred small and medium-sized talents!If this answer really helps you, remember to come back and give me a thumbs up and support!This is a bloody lesson I learned by spending real money!
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