Dong Yuhui quickly became popular on the Internet with his ability to export chapters, setting off an era of upgrading ordinary live streaming to knowledge payment. Before Dong Yuhui became popular, many students and parents had a negative view of live shopping, believing that it was just a vulgar and unnutritious behavior, with only handsome guys and beauties and sales routines. However, after a group of teachers from New Oriental changed careers, based on their solid knowledge accumulation, they opened a bilingual model to fill the gap in quality education. The content of Dong Yuhui's speech was different, not only talking about food safety and cheap prices hurting farmers, but also mentioning the short-term relationship between rice and four seasons paper. Many students also take notes while watching the live stream so that they can apply these golden sentences to their own compositions. Although Dong Yuhui's live broadcast time is getting shorter and shorter, every time he appears, he can say a golden sentence concisely, so he has also accumulated a group of "fans", and the relationship between teachers and students has gradually become bizarre.
Under the pressure of New Oriental's transformation of the dual-track system, the live broadcast room once lost its popularity, and the teachers were not suitable for being anchors, and they lacked self-confidence. If it weren't for Dong Yuhui accidentally discovering the traffic password and playing it freely, New Oriental might still be groping for losses. Today, Dongfang Selection has become one of the most popular live broadcast platforms, and Dong Yuhui has also become a shareholder of the company, with an annual salary of more than 10 million. He even obtained a Beijing hukou and solved the housing problem. It can be said that he is a typical representative of today's society to achieve class transcendence through hard learning and Xi. However, with the increase in popularity, the fan circle culture has also begun to invade the live broadcast room, and the blind fans have made the company's live broadcast team feel aggrieved. The professional live broadcast team pays attention to the division of labor and cooperation, and the anchor's words are often not easy to come by, many of which are planned and written in advance by the team, and the anchor only needs to read the script. However, Dong Yuhui's famous copywriting is due to his eloquence, and his talent is beyond doubt. In order to establish his image, he also said that there is no need to prepare for the live broadcast, only to improvise, and even said that this is the most basic ability for professional teachers. However, fans misunderstood the team's contribution and thought that all the copywriting was written by Dong Yuhui himself, which made the team members feel very aggrieved. Judging from the team's reply, this is not good for Dong Yuhui's image. Once it is confirmed that these copywriters were not created by Dong Yuhui himself, it means that live broadcasts, like acting, have scripts to follow, and netizens begin to question the authenticity of the anchor, and its credibility will plummet, which is undoubtedly a fatal blow to the company. In response, Dong Yuhui said that some of the copywriting was written by himself, and some were contributed by the team. This is done to improve the quality of the live broadcast, after all, his wisdom alone is limited, and the potential of the team is unlimited. If it weren't for the excessive popularity of fan circle culture, it might not have caused controversy. Both Yu Minhong and the CEO of New Oriental hope that everyone can express their views in a rational way.
Fanquan culture evolved from the star-chasing clan, and the English word"fans"(Vermicelli) is transliterated as "rice". Not all star-chasers belong to the fan circle, moderate star-chasing is nothing more than setting an example for learning Xi, while the fan circle is some behaviors that have no sense of boundaries, not only will they kill their idols, but also pull each other, blacken each other, and produce negative energy. Dong Yuhui's fans in the fan circle are collectively referred to as "mother-in-law", once Dong Yuhui appears in the live broadcast, they will praise wildly, and other anchors will be mercilessly belittled when they appear. This is the main reason for the dissatisfaction of the behind-the-scenes team of Dongfang Selection. These fans in the fan circle thought that the team editor revealed that the small essay was not written by Dong Yuhui himself, but they didn't believe it, and even felt disappointed in Dong Yuhui's income, suspecting that the team was going to betray Dong Yuhui. So, "Dong Yuhui's mother-in-law" ran to the live broadcast room of the competitor Gaotu, hoping to protect Dong Yuhui in this way. Gaotu is also an education company, which has been transformed due to the double reduction policy, but the live broadcast has not been popular, with only 350,000 fans. However, the influx of Dong Yuhui's mothers-in-law has made the popularity of the Gaotu live broadcast room rise rapidly. Dong Yuhui's mothers-in-law will not only buy Gaotu's courses, but also actively participate in live interaction. Their enthusiasm not only brought huge benefits to Gaotu, but also made other anchors jealous and dissatisfied with Dong Yuhui. Although Dong Yuhui himself never encouraged his mother-in-law to go to the Gaotu live broadcast room, he did not do anything to stop it. He believes that mothers-in-law have the right to choose their favorite live streaming platform, rather than being limited to one platform. This was a rare opportunity for Gaotu, who began to recruit mothers-in-law on a large scale and gave them high rewards and benefits. With the popularity of Dong Yuhui and the support of his mother-in-law, Gaotu ushered in a splash of wealth and became a leader in the live broadcast industry.
While Dong Yuhui is popular, his appearance has become another point of controversy. Dong Yuhui has always maintained a refreshing image in the live broadcast, which has also become one of the reasons why he has won the favor of female fans. However, after the copywriting incident broke out, Dong Yuhui's appearance was attacked by some people, thinking that he was just average-looking and could not attract the audience's attention. Some people even suggested that if it weren't for Dong Yuhui's refreshing image, his live broadcast would not have been successful. This attack was a huge blow to Dong Yuhui, and he began to doubt his charm and ability. In his live broadcasts, he expressed his lack of confidence in his appearance many times, and even began to seek ways to improve his image through plastic surgery. However, his mother-in-law never left his live broadcast room, and they believed that Dong Yuhui's intrinsic value was more important than his external image. They launched a ** action and actively defended Dong Yuhui, saying that appearance is not important, what matters is Dong Yuhui's knowledge and strength. This controversy finally ended with Dong Yuhui regaining confidence in his appearance.