Catering has always been one of the most popular investment projects, no matter which street, the most business format must be catering, snacks, milk tea, barbecue, fast food, noodles, coffee and so on"People take food as the sky", everyone thinks that people will not drink less food no matter when, so many people will invest in the catering industry. However, the catering industry is also one of the most competitive industries, and the closure rate is also the highest among all physical stores, and the relative survival time is also the shortest, with an average of less than 3 years, and no more than 20% of restaurants that can last more than 5 years, and more are closed and transferred after less than a year. 
Why do so many restaurants go out of business?There are many reasons, such as site selection problems, positioning problems, shareholder problems, capital chain problems, etc., which make it difficult for the restaurant to continue, so you can only close the door and stop lossesMany bosses are full of confidence when they are just about to open a restaurant, and they have set a lofty goal of opening 100 restaurants in three years, why can't most of them do it?How did they kill the restaurant step by step?First of all, many entrepreneurial catering novices are not accurate about their own positioning, what category to do, and where to choose;For example, if you want to open a fast food restaurant, it should be opened in a large number of communities or business districts, not near schools;If you open a private restaurant, you shouldn't open it in a shopping mall;If the positioning is not accurate at the beginning, the probability of death is quite high. 
The second is that there are many cases of following the trend, and Internet celebrities will follow what is popular, thinking that "when the wind comes, pigs can go to the sky", but they don't know that when the wind stops, those who fall to death are stupid pigs;How is the popular tea brewed around the hearth, camping style, hand-made milk tea, etc., now?The popular projects such as flame goose, steam hot pot, Chaoshan beef hot pot, grilled fish, etc., were originally good projects, but when everyone saw that other people's business was good, they swarmed the projects, such as the flame goose, and the most exaggerated time was that more than 20 were opened in a town in Zhongshan, and the result was ?It's just that everyone is doing it to death. Okay, I won't follow the trend anymore, let's transform, the competition of the flame goose is too great, the Red Sea market, I will switch to Sichuan hot pot, or the Red Sea?Where to make sauerkraut fish, it doesn't work, make spicy hot?String of incense?Coconut chicken?Paper-wrapped fish?Or mutton hot pot?Why are there so many, it's all the Red Sea, what to do?Give up and close the business. 
Some people think that marketing is king, and they have learned a lot of marketing plans, such as "eat a hundred, get a hundred", "recharge and send send", "3% off on the first day of opening, 4% off on the second day", "one dollar for members' dishes" and so onAt the beginning, it was indeed a little useful, and there was a lot of customer flow, and after a month, I found that the business was good, but once I settled the accounts, I lost a mess. Then don't do the event, who knows that as soon as the event is canceled, the business will fall immediately, and the regular customer members will not come. If you don't do your job well, do a good job in production and service, you can't do it for a long time by marketing alone, consumers' eyes are bright, and the restaurant can stick to it, relying on production and service, and relying on word of mouth. Some bosses don't listen to other people's opinions when the restaurant business is good, they feel that they are invincible in the world, and when the business is bad, they listen to all opinions, people say that they want to add some spicy dishes, he will add them, and others say that they want more seafood and immediately go to make a seafood pool, so that in the end they don't know what they should do. The opinions of the guests should be listened to, but they do not have to follow them, they are not professional, not all of them are gourmets, the so-called gourmets do not know everything, Mr. Cai Lan is a gourmet, but he is not necessarily good at Sichuan cuisine, Hunan cuisine, and spicy hot pot, even if he is an expert, he will not necessarily do business. There are many reasons why you can't do catering, and the biggest reason is that you can't do it because you lose moneyCatering entrepreneurship