I've seen a broken arm surviving, I haven't seen a broken head surviving, give Dongfang Selection a thumbs up.
First of all, are Dong Yonghui's fans making a big fuss? Is it nonsense in the fan circle?
Of course not this one. It's like a husband and wife divorce, the reason is actually because of who washes the dishes, it seems to be because of a bowl, but it is actually because of deep contradictions. If you only go to discuss bowls, you will always feel like a big fuss.
The real answer should be why Dong and Hui's fans like him? What are they buying? It's all rice, why don't you buy someone else's, buy what you selected in the East? It's all agricultural products, why not buy cheaper ones and buy ones that you have selected in the East? Because what everyone buys is not anything at all, what everyone buys is poetry, the style of the literati, the courage to find hope in despair, and the heartfelt love for Dong Yuhui.
Dong Yuhui is not a salesman, he is essentially an idol and a spiritual totem. I am willing to give everything for my idol, I am willing to spend more money for him, I am willing to pay for the ideal in my heart, this is the fundamental reason for the transaction, it is this kind of love that can suck the consumption power of other places to the East Selection, in order to support a GMV of 100 million a day.
You didn't say irrational when you rushed sales, you didn't say irrational when the stock price was **, and now you start to say that users are irrational, that they are fan circle culture, and you have to resolutely resist, how can users not be angry?
Anyone can say about the culture of the fan circle, but only Oriental Selection can't say it, let alone resist it, let alone stand on the commanding heights of morality to resist. Anyone can hold a meeting with consumers, but you can't, consumers are used for service, not for education.
Secondly, Why are fans so indignant? Since Dong Yonghui himself admits that it is the team's creation, why are fans still unrelenting? Is it a brainless fan?
Of course not, many people say that there is no team and no individual, and this is a typical workplace bastard, who will only say correct and useless nonsense. Since ** it's a completely different logic, I'll give you an example and you'll understand.
You change Dongfang Selection to the Douyin platform, you can say that without Douyin, there would be no Dong Yonghui's everything, this is no problem, because the traffic is on Douyin, but does Dongfang Selection have traffic? Where does Dongfang Selection's traffic come from? Why do you want to go to the East for selection? When you study this problem, you will find that the real core is the weight, each is a part, but the weight is different, and there is one person who accounts for 99% of the left. Accounting for 1% of the people, this is the self-leading structure, Dong Yuhui is the 99%, don't tell me that you wrote this, don't tell me that the team is creating articles, without Dong Youhui in front, who will see what you create? Therefore, the key point of the problem is to grab the credit, and it is to grab the merit on the bright side, which is the key.
Why do good editors grab credit? This involves two questions, first, why does he want to rob? Second, why did he dare to rob? Let's first say that the first one wanted to grab it was because he was unhappy, because he felt that he had suffered a loss, that the return was disproportionate, and that Dong Yonghui had taken much more than himself. Besides, the second dare to rob is because Dong Yuhui has no status in the company, you dare to quarrel with your colleagues, dare to quarrel with your fellow departments, do you dare to quarrel with your top boss? So this is not a question of how much Dong Yuhui earns, it is a question of Dong Yuhui having no right to speak, it is a problem that Dong Yuhui has no status in the company, only income has no status, the more money you get, the more others are unhappy.
So why is there no status? Because the company structure Dongfang Selection is a traditional enterprise, like many listed companies, it is based on stability. They want to mass-produce anchors like an assembly line. Traditional enterprises are legion battles, 100,000 people against 80,000 people, whoever has more people wins, but since ** is not, since ** is the leader of the two armies to cheer on the people behind him, that is to say, this person plays 99% of the role, so all your resources should be around this one person. If you still follow the traditional structure, there will be an essential contradiction, the person who is cheering feels that he is losing, and my voice is hoarse, why is the credit for you alone? If there is no contradiction today, there will still be a contradiction tomorrow.
What is value? What is irreplaceable is called value, why should Dong Yonghui take more, because irreplaceable cannot be sold if it is exchanged for others. Why do you think you write very well, but your income can't be compared with Dong Yuhui? Because you can write it by someone else, so the whole team should be Dong Yuhui alone, right?
And this is exactly contrary to the structure of Dongfang Selection, Dongfang Selection hopes to go to Dong Yuhui, no matter what he says, he is cultivating new anchors, he is reducing the risk of relying too much on someone, a traditional enterprise architecture is taking a new route, this is the core point of the whole problem. If we don't put the value of Dong Hui right, if there is no problem today, there will definitely be a problem tomorrow.
Will Dong Yuhui leave Dongfang Selection? I didn't think it used to, but now I don't think so. Why wasn't it before? Because Dong Yuhui is a cultural person, what do cultural people care about the most? I care most about my face, I care most about my reputation. I can not earn money, I can be poor, I can be forced by the autumn wind, but I can't betray. What do you care about, what is your weakness, this is the logic of the new **, you want to bind a person, not by money, not by the law, because there is always a way to find a gap.
In the new ** era, binding a person depends on feelings and temperature, which is why many MCN bosses want to marry the big anchor, because in addition to feelings, other ways really can't be tied. So before, even if the board of directors wanted to leave the East, the selection of netizens would not agree, because of the deviation from his personality, once you left the old club for money, you are a negative man, and the character is easy to collapse, which is why Yu Wenliang lost fans as soon as he talked about making money, and he had a serious conflict with the personality, but today is different, if Dong Yonghui leaves the Oriental Selection, you must feel that he was bullied, you must feel that this honest man was excluded by the company, and you must feel that your inner idealism was defeated by the intrigue in the workplace, you will support him more, this kind of internal and external synergy is the biggest variable to leave.
Do you think there is a way to fix it? It's difficult, because the real problem lies in the company structure, any company that is mixed up in the new ** must be a brand new company, a new structure, and only a new architecture can adapt to the new ecosystem. No matter how much Nokia changes it, it can't become an iPhone, and no matter how much Kodak tilts its resources, it can't make a digital camera.
Without changing the essential framework puzzle, any petty fights are useless. If you really want to solve it, then you should appoint Dong Yuhui as vice president, report directly to Yu Minhong, all resources only revolve around one person, everyone is his waiter, recognizing his status is the core person, and the most afraid is that he thinks he is very good.
Beneficiaries of this incident: Gao Tu and Dong Yuhui.
Damaged: Yu Minhong, CEO who doesn't know what Sun is
I'm afraid that Mr. Yu will no longer be embarrassed to sell books, embarrassed to talk about company management, and he will not be able to do it well.
Oriental Selection Small Essay Event