Cristiano Ronaldo's trip to China, beware of being deceived!Recently, netizen "Chengdu Financial Peng Yuyan" said through Douyin.
After the official announcement of the official announcement of the Riyadh Victory team in Saudi Arabia, the club where Ronaldo plays, to start a trip to China in late January 2024, Chinese fans are very concerned about Ronaldo's itinerary in China.
Netizen "Chengdu Financial Peng Yuyan" said that because he is a fan of Ronaldo, his friend found a platform that claimed to be able to arrange a "one-on-one" private meeting with Ronaldo, and he could take pictures, take photos, shake hands and even have dinner with Ronaldo, ** at 80,000 yuan, 120,000 yuan or even higher, a total of 50 people signed up. However, after his friend paid a deposit of 20,000 yuan, he was blocked by the other party.
At this time, our excitement brought an opportunity to **. "Chengdu Financial Peng Yuyan" reminded.
Compared with the "super-burning" scene of Messi's China tour in June this year, the beginning of this event, called "Glory Tour 2024 Riyadh Victory China Tour", seems a little chaotic. In this event, the club will play two friendly matches against two domestic teams, tickets have been sold out in 2 minutes since December 25, and the ticket prices are divided into six tiers, ranging from 380 yuan to 4580 yuan.
However, there was a refund phenomenon at the time of the event's "victory";Along with this, as long as you spend 80,000, 100,000, or 120,000 yuan, you can get deceived news such as "Ronaldo's Private Meeting", and you start to "fly all over the sky" again. These are undoubtedly the pictures that the organizers of Ronaldo's trip to China do not want to see, and they made a statement on the situation of "duplicate ticket purchases" and "refund channels" for the first time.
However, the butterfly effect still happened, revolving around "Ronaldo's trip to China, is the ticket worth it?".Doubts arose one after another. With a month to go before the game, there will always be new hot spots to overshadow the debate, but whether the organizers can replicate the "Messi June myth" is still a question mark.
According to conservative estimates from industry insiders, in June this year, Messi's trip to China, after a friendly match, the organizer earned at least 50 million yuan.
If you take this as a reference, as the world's highest-paid athlete in 2023, how much money will the organizers earn for the two matches of this trip to China?
The highest ticket price for a friendly match is 4,580 yuan, is it worth it?
According to the arrangement, Riyadh Victory will host two "Glory Tour 2024 Riyadh Victory China Tour" matches on January 24 and 28, 2024. In these two matches, Riyadh Victory will play Shanghai Shenhua and Zhejiang respectively, both at the Shenzhen Universiade Center Stadium.
There are currently two situations for the refund of the event, one is that the first round of ticket sales is sold through multiple platforms, and fans use the same ID card to grab tickets on different platforms in order to grab tickets, resulting in ticket refunds;Second, there are indeed some fans who feel that the ticket price is not worth it.
For the former, the organizer made it clear in the statement that only one ticket can be successfully issued for the same spectator in the same session, and the order for which the information entered by the system for the first time shall prevail, and the remaining orders for duplicate ticket purchases will be invalid, and the paid ticket price for the duplicate ticket will be refunded to the original method after the official ticketing.
For the latter's "refund demand", there are supporters and opponents.
Supporters believe that the ticket price is a bit high, and the target here is Messi and the Argentine team's trip to China. But in June of this year, Argentina was the World Cup champion and Messi was the king of the ball;This time, in the "Glory Tour 2024 Riyadh Victory Ronaldo China Tour", Riyadh Victory is a professional football club in Saudi Arabia, founded in 1957, and one of the most successful and popular teams in the Saudi Arabian Football League. Riyadh Victory has won the Saudi Arabian Professional Football League several times and is the only Saudi team in the history of the Asian Champions League to do so.
There is a view that there are some problems with the maximum ticket price of 4,580 yuan for club games at this level, and the competition venue is not like Messi's renovated professional football stadium in June, "The highest ticket price is the location of the stands, and the game is very close." In this case, some people who grabbed tickets feel that it is not worth it after calming down and thinking about it, which is equivalent to buying the highest ticket price and having to use a telescopeSome netizens said so.
There is also a view that in previous years, the highest ticket price of some international football club superstars in China was more than 1,000 yuan, and after just three or four years, the highest ticket price has risen to 4,580 yuan, which is "a bit outrageous". It is understood that in 2019, the two major Italian football clubs, Juventus and Inter Milan, played Nanjing, and the highest ticket price at that time was 1099 yuan.
Superstars operate differently
In fact, it is normal for refunds to occur. On December 27, Yan Qiang, the founder of Wanton Sports, said in an interview with the first financial reporter, "This Ronaldo China tour, more precisely, is a commercial competition with Ronaldo's personal super IP as the main selling point, and the operation and packaging methods of this commercial game are very different from the past." ”
According to public information, the organizers of Ronaldo's trip to China are two companies, one is a film and television company group, which was originally positioned as a film and television company that goes overseas with culture, and is currently seeking diversified development, with two main business sectors being concerts and film and television dramas.
In October 2019, the company held the Singapore leg of the "Young and Promising" world tour for singer Li Ronghao, and also obtained the production rights of famous singer-songwriter Jay Chou's concerts in China (except Hong Kong and Macau Special Administrative Regions), Japan, Singapore, Malaysia, Australia, and Thailand.
The other is a company that was just established in April this year, and the actual controller of the company has some experience in the operation of international events.
Including Messi's trip in June, the driving force behind it has changed a lot, which determines that their operation of such international commercial events is not based on the basis of Chinese sports events, but around a super IP, just like operating domestic concerts, such as TFBOYS, Jay Chou's concerts, if it is against their specifications, then the ticket price of Ronaldo's China tour is very normal. Yan Qiang said.
It is reported that the ticket price of TFBOYS's concert in Xi'an this year and the ticket price of Jay Chou's four-day carnival are up to more than 2,000 yuan, and the highest price is 6,000 yuan or even higher. If you benchmark these star IPs, then the highest ticket price of Messi and Ronaldo, as international superstars, is set at 4,000 yuan, which is within the normal range.
The most important thing is that with the concentrated outbreak of domestic consumption power and consumption desire accumulated in recent years, the top users of super IP have seen some "hope". Yan Qiang believes that taking the Jay Chou carnival concert as an example, the concert in Tianjin Station has a total audience of 1850,000 people, of which 38% were local visitors and 62% were non-local visitors, and the cumulative comprehensive consumption drove more than 3 billion yuan.
In June this year, a game of Messi's trip to China formed a super wave, so what will be the effect of Ronaldo's upcoming two games?
Personally, I understand that for consumers of such international events, it is more like a spiritual product, combined with personal feelings. How much does a ticket cost four or five thousand yuan have to do with your actual income and consumption?"There may be a gap between market expectations, fare settings and matching services and consumer expectations. These are a normal reaction of the market. ”
*: CBN.