Recently,Shared store shareholder modelPopular in the physical industry, many brands, such as Meet the Yellow Duck, the beauty industry, catering and chain franchises, have adopted this model and achieved remarkable results.
Shared store modelFeatures:It can be summarized as follows:
1.Resource sharing: The shared store model realizes resource sharing through cooperation between multiple stores or partners, including store space, materials, equipment and human resources. This can improve the efficiency of resource utilization and reduce operating costs.
2.Risk sharing: The shared store model reduces the risk pressure of a single store and increases the stability of the overall operation through multiple stores or partners jointly investing and sharing risks.
3.Customer sharing: By sharing customer resources and sales channels, the shared store model can expand market share and sales channels, and improve customer satisfaction and loyalty.
4.Revenue sharing: The shared store model improves the overall profitability by sharing operating income and sharing operating results with partners or shareholders.
5.Reduce costs: The shared store model can reduce the operating costs of a single store and improve profitability through cooperation to share resources and share expenses.
6.Improve resource utilization efficiency: Because multiple stores or partners jointly use resources in the shared store model, the waste of resources can be avoided and the resource utilization efficiency can be improved.
7.Expand market channels: The shared store model can expand market share and increase sales opportunities through cooperation and sharing sales channels and customer resources.
8.Improve operational stability: The shared store model can improve the stability of the overall operation because multiple stores or partners share the risk.
Advantages:withBenefits:
Cost reduction: Multiple stores share resources such as space, manpower, and equipment, which can reduce fixed costs, including rent, labor, and equipment procurement costs.
Improved resource utilization efficiency: Multiple stores share resources, which can make more efficient use of space, equipment and human resources, avoid waste of resources, and improve overall operational efficiency.
The market influence is expandingThrough cooperation and sharing of sales channels and customer resources, the shared store model can expand market share, increase sales opportunities and improve brand quality.
Risk sharing: Multiple stores or partners share risks, which can reduce the operational risk of a single store and improve the stability of the overall operation.
Innovative service modelThe shared store model can innovate service methods, meet the diverse needs of consumers, provide more flexible and personalized services, and enhance competitiveness.
Application scenarios
Retail: Multiple retailers share store space and resources, reduce rental costs, and increase profitability, especially for emerging brands or start-ups expanding offline.
Catering: Shared kitchen and restaurant space, multiple catering brands operate together, reduce costs and improve efficiency, especially suitable for fast food chain stores and new catering start-up projects.
Experience store and exhibition center: A number of brands cooperate to share the display space, improve the brand quality, attract more consumers, especially for emerging brands and special product display.
service sectorCo-working space, co-existing beauty salons, etc., improve resource utilization efficiency and reduce costs, especially suitable for start-ups and individual service practitioners.
In general, the shared store model achieves the goals of reducing costs, improving resource utilization efficiency, expanding market channels and improving profitability through the characteristics of resource sharing, risk sharing, customer sharing and revenue sharing. This business model adapts to the trend of the Internet era and the changing needs of consumers, and has great potential for development.