In winter, the Wuyi Mountain Hearth Tea Festival attracts guests from home and abroad to the tea feast.
In Wuyi Mountain, Nanping, Fujian Province in winter, a unique tea culture feast is being staged. Here, nearly 400 guests from South Africa, Russia and other places at home and abroad gathered to participate in the 2023 Wuyishan First National Hearth Tea Festival. This event is not only the inheritance of traditional Chinese culture, but also a cultural exchange across national borders. So, what exactly are the highlights of this event?Let's find out.
The content of the event is rich and varied. From October x to October x, the warm winter promotion season of "Fresh Fujian, the starting point of the Maritime Silk Road" was grandly opened, including the launching ceremony, the 2023 China (Wuyishan) National Travel Dealers Conference, the "Fresh Fujian Digital Intelligence Cultural Tourism" exchange and sharing meeting, and the 2023 Wuyishan First National Fireside Tea Festival and other series of activities. At the main venue, Wuyishan launched a hearth tea making activity with the content of "ten, hundred, thousand, and thousand", that is, to release a standard for making tea around the hearth, launch ten of the most beautiful hearth tea points, issue millions of consumption coupons, organize thousands of tea enterprises, and attract 10,000 people to participate in the hearth.
The event showcased the rich tea culture. Ma Haoming from Russia told reporters, "The most characteristic of Chinese tea is the rich tea culture, and people's feelings and wisdom towards tea mountains and tea leaves are fascinating." During the event, the Taiwan Travel Business Association and the Wuyishan Tourism Association signed a cooperation framework of "10,000 Taiwan compatriots studying in Wuyi" on the spot, drawing the "poetry and distance" of the cross-strait tourism industry. Activities such as the sharing of Wuyi Mountain tea cultural tourism and the release of Dawuyi tourism boutique routes were also carried out on the spot.
In addition, the event site also brought together tea enterprises around the hearth from all over the country and exhibitors of northern Fujian special products, bringing a dazzling array of tea ware, tea sets, bamboo, bamboo handicrafts and other special commodities to tourists, so that tourists can feel the charm of Fujian's beautiful scenery and traditional culture while tasting Wuyi tea.
It is worth mentioning that the results of the 2023 China brand value evaluation show that the brand value of "Wuyi Rock Tea" has increased by 9 compared with last year4.7 billion yuan, ranking second in China's tea regional brand value for 7 consecutive years. At present, there are about 120,000 tea-related personnel in Wuyishan City, and the output value of the city's entire tea industry chain was 12.5 billion yuan last year. These data fully prove the strong strength and extensive influence of the tea industry in Wuyi Mountain.
The 2023 Wuyishan First National Hearth Tea Festival not only brought a feast of sight and taste to guests at home and abroad, but also provided them with an opportunity to gain an in-depth understanding of traditional Chinese culture. On this winter day, let us feel the warmth and beauty of Wuyi Mountain, and look forward to the next cultural feast. Finally, dear friends, what do you think or suggest about this event?Feel free to leave a message in the comment section to share your thoughts!
Wuyi Mountain