I don't know when "volume" became the norm in all walks of life. The blind pursuit of a high-efficiency and high-return rhythm of life has made many migrant workers complain. As a result, more and more people "can't move", so they simply take a "go-and-go" trip on the weekend, allowing themselves to sink into the fireworks of the world.
Heavy, is the reunion of the heavy;Celebration is the celebration of rejoicing. "People are not surprised that Chongqing is on fire as a tourist hotspot city. Such a city full of fireworks and human touch is definitely the best choice to relax and release stress. The mountain town is getting more and more crowded, but there is still a small shop guarding the gentleness in the hustle and bustle.
In the bustling downtown area, there are a group of strange tourists when you look up, but Cliff Cafe is like a "time capsule", allowing passers-by to slow down and quietly look at the city. "Nowadays, people are a little impetuous, and this impetuousness is contagious to everything related to people, such as travel, such as coffee. Looking at the endless tourists coming and going on Binjiang Road, Mr. Hong Dongyin, one of the owners of Cliff Cafe, told reporters.
Cliff Cafe, located in Daijia Lane, Yuzhong District, Chongqing, in other words, you may be enlightened: the residential building next to the Hongyadong trail. Unlike the fast-paced takeaway, Cliff Cafe recommends that customers walk into the coffee shop and approach Cliff
Hong Dongyin: The little gentleness of the science and engineering man.
If any enterprise wants to survive in the storm of competition, it undoubtedly needs to go through the polishing and tempering of the market. A wise and experienced helmsman will lead the brand to ride the wind and waves, find survival in the crisis, and start a new game in the thorny bush.
When the haze of the epidemic dissipated, when the polytechnic man met the coffee shop, how did Hong Dongyin lead Cliff Cafe to become a "warm harbor" in the hearts of consumers in the wave of recovery?
Q: It is said that you are making coffee "across borders", are there any similarities and differences between making coffee and experimenting?
A: There is no fixed script in life, I majored in chemical engineering as an undergraduate, and it is a wonderful experience to make coffee "across borders". The biggest similarity between making coffee and experimenting should be a kind of craftsmanship. Picking, grinding, extracting ......There is no room for sloppiness at every step. The difference is that you only have one examiner after writing at the end of the experiment, while coffee has many examiners. After the coffee is made, the real "ultimate test" is how the guests feel. The sensitivity of the taste buds is far beyond your imagination, and a good cup of coffee can even bring out the variety and freshness of the ground beans.
Q: Does "Cliff Cafe" have any special meaning?
A: There are two main meanings: Cliff Cafe is located next to Hongya Cave, and the height difference between Linjiang Road and Hongya Cave is about 60 meters, which is a cliff. Cliff Cafe, which fits the location well;In addition, the door is the mountain city trail, with ups and downs, ups and downs;Looking down at the Jialing River, it flows endlessly, like the ups and downs of life.
Cliff Cafe is three-dimensional, just like you and my life, with different battles every day. "Cliff" means challenges, setbacks, and ups and downs, but in desperate situations, isn't Phoenix Nirvana exactly the "way" that China has always pursued?
Q: What are the difficulties in business?What impressed you the most?
A: It's more of a pity than a difficulty. Modern life is getting faster and faster, and everyone is anxious, and this sentiment seems to be spreading to the coffee industry as well. Some brands have marketing strategies under the "99 "Coffee has become a normalized sales modelIf under such a premise, we will have no chance of winning with the head enterprise PK**. In fact, as a foreign product, coffee has Western culture and history, and it also has certain social attributes. To achieve both quality and social attributes, the choice of ingredients must not be sloppy, and our coffee beans are fresh and can be used in no more than 15 days from roasting. The decoration of the store should also be exquisite, and our decoration and lighting give people relaxation and warmth. Then there is marketing, we often see some co-branding out of the circle, but it is obviously unrealistic for physical coffee shops. Innovation is the only way to upgrade the brand, and blindly following the trend is the main culprit of the collapse of brand characteristics.
cliff cafe: Do a good job as a tourist business card of Chongqing
A good brand not only brings a good consumption experience to consumers, but also conveys the voice of the enterprise, and even becomes a unique mark of a city.
In the three years of Cliff Cafe's hard work, raw materials have been updated and iterated, and products have been reformed and innovated, but what has not changed is the ingenuity and sincerity of Cliff Cafe people. It is this sincerity that adds a lot of warmth to the trip of tourists from Tiannan and Haibei to Chongqing.
Q: What is your position for Cliff Cafe?What do you think is the most distinctive feature of Cliff Cafe?
A: My partner and I have positioned Cliff Cafe from the very beginningSpeed bumps in a fast-paced life。Nowadays, many people say that the coffee industry is not good. Everyone is staring at the head enterprises to engage in ** wars, but they don't know that there is only a "dead end" to blindly roll ** following the trend. Perhaps the biggest difference between Cliff Cafe and other coffee shops is the different tracks. Cliff Cafe is mainly for the community and the group of tourists, whether it is a familiar partner or a friend from afar, if you feel "at home", this is the biggest encouragement for Cliff Cafe.
Q: What is the core brand philosophy of Cliff Cafe?
a：Great ingredients, great service and great atmosphere. The ingredients used at Cliff Cafe are hand-picked by my partner, who is more artistic and travels the world a lot. On the way, you will continue to experience the coffee culture of different regions, visit the architecture and decoration styles of various regions, and design a unique style of coffee shop with professional aesthetics.
In addition to that,Our service is characterized by maximum relaxation. The store is not big, but when it comes to the atmosphere, Cliff Cafe can be said to be as relaxed as hometown in the eyes of many foreigners who come to Chongqing. For example, there is an engineer from Germany, he comes over for coffee every time he is free, and we talk about environmental engineering, life differences, and life ideals. Cliff Cafe is like a "time capsule" for travelers, archiving the good times in Chongqing.
There are no acquaintances here, no constraints, just enough for you and me to live seriously, gossip, nothing to do with interests, nothing to do with others.
Q: What are the current plans or goals for Cliff Cafe?
A: At the management level of Cliff Cafe, we have the idea to expand our store in the near future. Open a certain group or a book or some other rating recommendation app, and there are very few bad reviews about Cliff Cafe. But we still pay attention to these reviews, and want to share the coziness and casualness of Cliff Cafe with more friends. Personally, I amI hope that Cliff Cafe can become a "tourist card" of Chongqing. Tourists who come to Chongqing with the curiosity to explore the unknown will affect the tourists' impression of Chongqing. Being able to walk into Cliff Cafe is already some kind of fate in the dark, and Cliff Cafe is to pick up this fate and let you get closer to the mountain town.
Coffee: There is a collision to be richer.
The righteousness of China is harmonious and different, and the beauty is shared. Sitting at Cliff Cafe, the aroma of grinding coffee beans and the heat of tea brewing around the stove often envelop the customers in the shop. In this small shop, it is loaded with the weight of oriental history and the innovation of western culture;As night falls, soothing jazz music and colorful bartending calms the hustle and bustle of Hongya Cave. A variety of cultures are intertwined, colliding with more possibilities.
Q: Have we noticed that there is a small stall around the stove to make tea at the door, is this an attempt at a new model of coffee shop?
A: Everything has integration and collision, and the intersection of different fields has created such a rich and three-dimensional world, and the world's different cultures and food Xi are tolerant and understanding. The coffee and tea model has brought unexpected surprises to Cliff Cafe: since the tea stall was set up, uncles and aunts in the community often come to make tea around the fire, and foreigners come to drink coffee. Coffee and tea, which represent different food cultures from the East and the West, are intertwined here. Although there are sometimes language barriers, being in the same space can promote tolerance and understanding among people from different cultures and food Xi, and also make them feel the frankness, warmth and friendliness of the city of Chongqing. The coffee and tea model will not only bring benefits to Cliff Cafe, but also give foreigners an understanding of the friendliness, warmth and tolerance of Chongqing and the ChineseStrengthen trust with each other.
Q: In addition to tea culture, what other ideas do you have about Cliff Cafe innovation?
A: If you look closely at the menu, it is not difficult to find that there are some mixomissions "hidden" in it. If tea and coffee are clearly distinguished, then wine can go straight to the heart. During the day, sober and rational pedestrians talk loudly, and at night, the softness of the heart is clear, and Cliff Cafe is willing to protect your tenderness.
Q: What do you think will be done to maintain Cliff Cafe's unique competitiveness in the future?
A: Adhere to the original intention and work steadily. The reason why Cliff Cafe can "fight its way out" from many brick-and-mortar coffee shops is because we are "three good students" - high-quality raw materials, high-quality service, and high-quality atmosphere. Step by step, step by step, bring really good coffee to the guests, and keep the footsteps of pedestrians with more intimate service.
Conclusion
The fast-paced city of the city, perhaps only a cup of coffee is the pause button. Cliff Cafe is like a harbor in a mountain town, silently guarding a tenderness in the hustle and bustle of the world. Life is just ups and downs, and the mountain city trails are bumpy. If you're tired of the impetuous world, don't panic and let the years go by, Cliff Cafe accepts your imperfections. Sit down slowly and pick up a cup of hot coffee, the warmth and mellow aroma will definitely enter the stomach and heart.
The sunset returns to the mountains and seas, and the mountains and seas hide deep meanings. A slower pace may breed more strength, or it may be a boost to the next jump.