From ancient times to the present, wine has always been a particularly popular drink among Chinese. Wine culture carries the essence of Chinese civilization and penetrates into every corner of Chinese society.
To this day, wine is still very popular in China. We have preserved the traditional wine culture but also added some innovative elements. The manufacturing technology of wine is more mature, and the quality is more reliable.
Correspondingly, various liquor brands have sprung up like mushrooms after a rain, taking liquor as an example, such as Moutai, Luzhou Laojiao, Wuliangye, Langjiu, etc. are all relatively well-known brands.
However, with the improvement of people's living standards, the ** of liquor is also rising rapidly. In 1978, the ** of a bottle of Lang wine was about 5 yuan, but today, 41 years later, its ** has soared to 360,000 yuan, what is the reason for this?
In the past, the price of Lang wine was not high, and the ** of a bottle of wine was about 3-5 yuan. Today, the Guangzhou Langjiu Aged Old Wine Spring Auction has become a high-profile event.
When the spring breeze blows and the valley rains, a grand spring auction of Langjiu aged old liquor in Yangcheng, Guangzhou has attracted many wine leaders and experts to observe. At the auction site, 13 groups of lots were auctioned one by one, and a bottle of 1978 Langjiu sparked a boom in the audience.
So, over the years, how many times has Langjiu's ** increased?Let's look forward to the results of the auction!
Lot 12 is a bottle of "Langquan Brand" Langjiu, which belongs to the sauce-flavored liquor. This baijiu is known for its unique mellow taste and clear color, which will leave you feeling elegant and delicate after tasting it, and the aftertaste will be endless.
It's been 41 years since the 1978 production of Langjiu, but the date of its production is still clearly visible, which is a rare rarity. In addition, the bottle is a glass bottle, and a special "Three Revolutions" is used on the back label, hence the name "Three Revolutions Glass Lang".
This Langquan brand Lang wine is extremely rare and scarce in the market. The wine has been aged for 41 years, has a capacity of 540 ml and has a high alcohol content. In the demonstration session, a tall female model dressed in a cheongsam held a white glove and showed the audience this bottle of sauce-flavored Langquan brand Lang wine.
She faces the viewer with the red logo on the front of the bottle, detailing the wine. The auctioneer explained the history of Langjiu and the origin of the "Three Revolutions Glass Lang" at the auction site.
Through the back label of Langjiu, we can roughly understand the situation of Langjiu. Below these words, clearly visible are several red fonts: "Lang Distillery in Gulin County, Sichuan Province".
Erlang Town, located in Gulin County, Sichuan Province, on the bank of the Chishui River, the Chishui River flows quietly, surrounded by mountains, and the river water is clear. Many fine wines have been bred here, and the four major distilleries of Moutai, Langjiu, Dongjiu and Xijiu stand on the riverside.
Strolling along the river, you'll be captivated by the strong aroma of wine from the nearby wineries. The Chishui River, the hometown of this fine wine, is praised as the "River of Fine Wine" because of its abundance of fine wine.
In addition to this, the Chishui River is also known as the "Hero River" because of its rich history and culture. This river once witnessed the historical moment of the Workers' and Peasants' Red Army's Long March and the four crossings of Chishui.
During the Red Army's Long March, under the wise command of Mao, Zhou and others, the Workers' and Peasants' Red Army successfully broke the Kuomintang's encirclement and interception in the Chishui River Valley, and finally won the victory.
The Chishui River is not only famous for its fine wine, but also because of the heroic Red Army. Now, when the bidding time came, many of the participants showed great interest in the wine, and they were all focused on it, determined to win.
The initial starting price of this Lang wine was 10,000 yuan, and for the first time, someone shouted out the ** of 200,000 yuan, which directly raised the ** of the wine dozens of times. However, the bidders did not deter from this, and they raised the price again and again, pushing the price of this wine to new heights.
As time goes by, the sound of bidding on the spot continues to come and go. After more than 20 fierce bidding, a gentleman raised ** to 360,000 yuan. "360,000 yuan ...... for the first time360,000 yuan for the second ......360,000 yuan for the third ......The auctioneer announced in turn in the venue.
In this auction, Mr. Huang, a ** Fujian liquor merchant, successfully auctioned this Langquan brand sauce-flavored 41-year-old Lang wine. When he heard that this rare old wine would be auctioned at this auction, he came from Fujian Province and hoped to get it.
Mr. Huang said at the auction site that old wine is scarce, and this Langquan brand Lao Lang wine is a gem in the Lang wine collection system, which not only has a very high collection value, but also has a huge value-added space, and it is a rare luck to be able to collect it in his hands.
After the auction, the Langjiu brand warmly invited many guests to taste Langjiu from different periods. In the melodious melody of the guzheng, everyone raised their glasses to drink together, shared this beautiful moment, and tasted the mellowness and sweetness of Langjiu together.
In addition to Langjiu, the ** of other liquor brands is also rising, and the popularity of liquor collection continues to heat up. For example, in 2020, the Jiangyang District People's Court listed a batch of precious liquors through the ** online judicial auction platform, including Kweichow Moutai and Feitian Moutai, with a total weight of 260 catties.
This batch of precious liquor was finally sold for 259,000 yuan, which is converted to about 1,000 yuan per catty of liquor. The reason for this auction was that the original owner owed millions of debts, and after mediation by the court, he was willing to auction off the liquor in his name to repay part of the debt.
The auction of 260 catties of liquor can be described as fierce and extraordinary, among which the four altars of Feitian Moutai triggered 34 bids and 30 delays, attracting the attention of thousands of people.
Back in 1974, the price of a bottle of Moutai was only about 8 yuan. However, with the passage of time, the popularity of Moutai has increased day by day, and it has long been different.
On June 18, 2021, at Sotheby's auction house in London, England, a box of 1974 "Sunflower Brand" Moutai participated in the auction. It is understood that there are a total of 24 bottles of Moutai in this box, and the estimated auction is 20-450,000 pounds, equivalent to about 1.71-3.86 million yuan.
A total of 14 bidders bid at the auction site, and in the end, the case of "Sunflower" Moutai was sold by an Asian collector for £1 million.
The valuation of 1 million pounds is about 90 million yuan, which is several times higher than the previous expectation. If calculated according to the ** of each bottle, the ** of an average bottle of Moutai has reached an astonishing 3760,000 yuan.
How exaggerated is this **?We can compare it to a Hermes platinum bag No. 40, which can be said to be very expensive. From 1974 to the present, in just 47 years, Moutai's ** has increased by hundreds of thousands of times.
This increase is really beyond everyone's imagination and jaw-dropping.
This Weibo quickly became the focus of the Weibo hot list. Some netizens joked: "82-year-old Lafite is not enough, and I will drink 74-year-old Moutai in the future." Some netizens said: "The longer the wine, the more mellow the taste, this box of wine should be very collectible, I don't know which buyer is so powerful."
There are also many netizens who quipped: "The life of rich people is really unimaginable, is it too late to stock up now?""In addition, with the development of e-commerce platforms, many liquors have adopted the method of online auctions.
The starting prices of these liquors range from hundreds of yuan to tens of thousands of yuan, and as soon as they are put out, it will not take long for them to be sold out. In 2021, the Ji'an Intermediate People's Court cooperated with the auction agency to hold a liquor auction.
At the auction, there was fierce competition for liquor.
After many auctions, a lot of liquor has been sold out. The selling price of baijiu varies depending on the year and the degree of proof. At the auction, a set of glass bottles of Wuliangye was warmly sought after by liquor lovers.
It is understood that there are 16 bottles of Wuliangye in this group, and the starting price is as high as 10,000 yuan. After 48 bids, it ended up with a price of 270.33 million yuan was sold. In addition, there is also a group of Wuliangye Great Hall of the People that is also popular with bidders.
After 54 auctions, this group of Wuliangye Great Hall of the People was successfully sold for 3,498 yuan. All this shows that the popularity of liquor is only increasing. With the increase in the popularity of liquor, its ** is also showing an upward trend.
In today's society, liquor still occupies an important position in the hearts of Chinese people. Even in the bull market in 2020, many ** liquor shares represented by "blue chips" have soared, which reflects the Chinese people's love for liquor from the side.
And this year's several liquor auctions have once again confirmed the prosperity of the liquor industry. On the day of reunion during the Spring Festival, how many families sat together, tasted fine wine, and talked about family life.
Baijiu is just a form of Chinese liquor culture, and this culture is not only a continuation of tradition, but also a kind of inheritance of Chinese feelings. As for liquor auctions, there are actually many stories worth exploring.
Searching online, we can find many information and platforms for acquiring aged liquor. In addition, a company in Sichuan will also hold a liquor auction in February 2022, which undoubtedly proves once again the status of liquor in the hearts of the Chinese people.
Shanghai held an auction of old wine, and Langjiu once again became the focus and sold **.
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