As of September 2022, there are about 990,000 nail polish nail products-related online stores, an increase of 23% compared with January to September 202129%。
With the continuous development of China's economy and the continuous improvement of people's living standards, nail art is becoming more and more popular among young women, and the number of online nail polish and nail product related stores is growing rapidly. At the same time, market competition has become increasingly fierce, superimposed on the repeated impact of the epidemic in the first half of 2022, the market size of nail polish nail products has decreased month-on-month From January to September 2022, the market sales of nail polish nail products reached 10900 million yuan, a decrease of 12 compared with the January-September 2021 level85%。
The fierce market competition makes the concentration of nail polish and nail art products more scattered, and the market share of the TOP10 in September 2022 is only 196%, of which O·P·I is firmly on the top 1 throne, and KASI and Ennishi are in the top 2 and top 3.
Nail polish nail art products from January to September 2022, overall sales.
In September 2022, in China's **+ Tmall platform, the sales of nail polish nail art products reached 100 million yuan, a year-on-year increase of **258%, month-on-month **56%;Sales reached 38370,000 pieces, the number of products reached 870,000 models, the number of stores reached 080,000 units, with an average sales price of 24$8.
September 2022 under nail polish nail products, sales of top 10 brands.
In September 2022, the concentration of nail polish nail products is still relatively scattered, with a market share of only 19 in the TOP106%, of which O·P-I is firmly on the top 1 throne, with sales down 212%, down 36%。KASI and Ennishi are ranked in TOP2 and TOP3.
September 2022 under nail polish nail products, commodities** transaction price distribution.
September 2022, about 620% of the sales transaction price is within 25 yuan;Super 81More than 4% of the goods are sold at prices below 50 yuan, only 60% of the goods are sold at a price of more than 125 yuan.