When it comes to health preservation, no country knows better than the Chinese people.
Angelica leads to the meridians, wolfberry nourishes the spirit, ginseng nourishes qi and blood, and ligustrum regulates the viscera. When we talk about Chinese herbal medicines, we can always feel the deep understanding of health preservation of the ancients. For more than 5,000 years, the nourishing culture has accumulated a lot of valuable experience and medical wisdom in ancient prescriptions, and has carried the profound cultural heritage and medical heritage of the Chinese nation.
China's TCM nourishing culture contains concepts and unique insights such as respect for nature, emphasis on body balance and healthy gentle conditioning, etc., which has attracted more and more attention and research from more and more countries and regions. However, when we see that South Korea combines the two schools of Chinese medicine and Taoism to create a Korean nourishing national brand to more than 40 countries and regions, there may be many people who wonder that our national brand is in the first place
With more than 5,000 years of Chinese medicine nourishing culture, can't it give birth to a nourishing brand for the world?
With this problem, we walked into Hainan Haiyao Co., Ltd., a subsidiary of Xinxing Jihua Group, a central enterprise, and Hainan Haiyao, a new Chinese tonic brand - Hongbao Taihe Capsule.
The formula is taken from medical writings
When it comes to Hainan sea medicine, I believe many people are familiar with it.
It began in 1965, is China's first batch of listed pharmaceutical manufacturing enterprises, but also the largest pharmaceutical enterprise group in Hainan, has a wealth of experience in drug research and development, especially in the field of Chinese herbal medicine, Hainan Haiyao has carried out a lot of scientific research, not only committed to the development and utilization of traditional Chinese herbal medicines, but also actively explore the use of new Chinese herbal medicines, in order to meet the market and consumer demand for high-quality nourishing health.
In the long history of traditional Chinese medicine in China, medical works have undoubtedly played a vital role, such as "The Yellow Emperor's Neijing", "Treatise on Typhoid Fever and Miscellaneous Diseases", "Taiping Shenghui Fang", etc., representing the medical wisdom and cultural tradition of the Chinese nation, reflecting the unique cognition and practical experience of the ancients on human health.
The ancient prescriptions in many medical works have been verified by long-term practice and have been widely used in clinical practice, and have achieved good results, which have certain guiding significance for diseases or regulating physical health.
The formula of Hongbao Taihe is taken from the Song Dynasty medical work "Taiping Shenghui Fang", and the main essence is ginseng, angelica, wolfberry, and ligustrum four flavors of nourishing herbs. Through the study of the properties, components and pharmacological characteristics of the medicinal materials in the ancient formula, Hainan Haiyao has found that with the help of modern and advanced scientific and technological extraction, it can extract and utilize the active ingredients of the medicinal materials, give full play to the overall effect of the medicinal materials, activate the circulation in the human body, and achieve the effect of improving immunity. And through clinical data such as Shanghai Institute of Preventive Medicine, Shanghai First People's Hospital, Hainan Provincial People's Hospital, etc., it has been confirmed that Hongbao Taihe can significantly improve the body's immune function.
The research discovery of Hainan Haiyao has also been confirmed by clinical trials in many provinces and cities in China, the United States, Southeast Asia and other countries.
The quality of the product is checked at all levels
Looking at the domestic tonic market, there are more than 1,000 kinds of large and small brands, but there are very few that really stand out.
Why?Insufficient marketing efforts may only be one aspect, quality control and product innovation are the weak links in the development and growth of China's tonic brands.
Due to the lack of sufficient funds and scientific research strength, it is difficult for some brands to carry out effective product research and development, resulting in uneven product quality, and even more in order to reduce costs, the use of low-quality or sub-standard raw materials, seriously damage the reputation of the domestic tonic industry, and virtually greatly weaken the international competitiveness of China's tonic brands.
Hainan Haiyao relies on strong scientific research strength to ensure the scientificity and effectiveness of products to meet the high-quality health needs of consumers. Listed companies often have stricter quality control requirements to maintain their reputation and meet regulatory requirements, which also ensures that Hongbao Taihe meets high standards in raw material selection, production process control and quality inspection.
We know that healthy competition is one of the driving forces for market development.
When a brand stands out because of its quality, it is bound to encourage other brands to strengthen the quality control of their own products to meet the needs of market competition, which will help the upgrading and improvement of the domestic tonic industry and form a benign development.
In today's society, with the gradual prominence of sub-health problems, China's nourishing culture will have a more important mission, but also has a broader space for development, the original intention of Hongbao Taihe is to protect and inherit the knowledge and cultural value of traditional Chinese medicine, and combine modern scientific methods to innovate and improve, serve the needs of sub-healthy people to enhance their own immunity, and promote the modernization and internationalization of Chinese medicine in China.
Brand building still needs to be strengthened
However, in the Internet era, it is an era when the smell of wine is still afraid of deep alleys.
Although Hongbao Taihe is based on ancient methods and integrates modern scientific and technological means to provide people with more efficient nourishing and health methods, it has been slightly insufficient in brand building. Despite the quality of the products, the brand awareness and market share have not matched their strength.
The Internet age has given brands a more direct and interactive connection with consumers, and the power of a brand depends not only on the product itself, but also on how the brand image is conveyed to consumers, and how to create an emotional connection. By deepening the brand positioning, expanding the market and improving the brand awareness, we have reason to believe that in the near future, Hongbao Taihe is expected to stand out in the tonic market.
In the future, we will continue to follow the footsteps of Hainan Haiyao, explore those long-standing wisdom, feel the essence of traditional medicine, and continue to look forward to how Hainan Haiyao will open up a new world of health care in inheritance and innovation.