From December 1st to 2nd, 2023, the China Urban and Rural Cultural Tourism Investment Fair and the 20th Asia's Best Ceremony were successfully held in Longhua District, Shenzhen, China. This grand event is to promote the development of urban and rural cultural tourism industry, and provide an important platform for the integrated development of the cultural tourism industry. The CIFIT is mainly in the form of exhibitions, forums, information releases, project docking, investment promotion and related supporting activities, aiming to promote the information exchange of cultural and tourism industry integration, cultural and tourism capital integration, cultural and tourism operation integration, and cultural and tourism international integration.
At the same time, the Asian Festival (AMF) aims to recognize outstanding talents, encourage the growth of newcomers, and make outstanding contributions to the prosperity and development of the Asian cultural market and cultural exchanges between countries. Ms. Zhang Yingrou, Chairman of the Organizing Committee of the Asian Festival, said that the event explored the model of "Carnival + Festival + Event + Cultural Tourism" Investment Promotion Conference, aiming to allow cities at home and abroad to participate in different types of activities according to their own needs. The starting point and foothold of this activity is to build consensus on high-quality development, promote the development of culture and art, and promote the integrated development of cultural undertakings and tourism industries.
It can be said that this event has laid an important foundation for promoting the international cooperation and integrated development of the cultural and tourism industry. In this event, it will undoubtedly attract a large number of cultural tourism investors, people and professionals in related industries, and their participation will inject new vitality and impetus into the development of the cultural tourism industry. At the same time, it also provides more opportunities and possibilities for the development of cultural tourism in cities and villages, which can promote the sharing and exchange of cultural resources in various places, and promote the innovation and upgrading of the cultural tourism industry. As the city that hosted this event, Shenzhen has attracted much attention in the development of cultural tourism industry and culture.
The rich and colorful cultural heritage and open and inclusive urban atmosphere provide a solid foundation for the vigorous development of the cultural tourism industry. This event will also strongly promote the international development of Shenzhen's cultural tourism industry and promote its sustainable development on a global scale. Through the holding of the Urban and Rural Cultural Tourism Investment Fair and the Asian Grand Ceremony, it will surely bring new ideas and impetus to the development of the cultural tourism industry, build a broader platform for the dissemination and exchange of Asian culture, and inject new vitality into the city's international exchanges and cooperation.
It is believed that the holding of this event will make a positive contribution to the development of the cultural tourism industry and cultural exchanges, and contribute to the integrated development of cultural undertakings and tourism industries.