The great changes in China's liquor industry and Li Qiuxi.
Li Qiuxi, whose name may not be widely known around the world, is a legend in China's liquor industry. On December 15, 2023, Li Qiuxi passed away suddenly at the age of 63, a news that shocked the entire wine industry.
Li Qiuxi's career did not start in the wine industry, but in Shanxi Tianji Coal Chemical Group. However, he later served as chairman and party secretary of Jinpai Cement Group Company, an experience that gave him management and leadership experience in the wine industry. In 2005, he joined Fenjiu Group and began his legendary journey in the liquor industry after becoming Vice Chairman and General Manager.
Under Li Qiuxi's leadership, Fenjiu has undergone a remarkable revival. He proposed"The soul of Chinese wine"The brand positioning has redefined the status of Fenjiu and brought it back to the mainstream of China's liquor industry. He not only challenged the industry leader Moutai, but also publicly questioned Moutai's trademark application and quality problems many times, and finally forced Moutai to withdraw the trademark application and apologize to him. This incident gave a glimpse of his courage and perseverance.
Under the leadership of Li Qiuxi, Fenjiu Group has achieved remarkable results. From 2017 to 2021, the annual revenue increased by more than 25%, and the net profit increased by more than 50%. This series of achievements not only brought Fenjiu back to the top of the industry, but also made the entire liquor industry look sideways.
However, Li Qiuxi was not only a leader who dared to speak out, he also actively promoted the exchange of visits and exchanges between China's four famous wines and eight famous wines. His work is not limited to his own brand, but also to the common progress of the entire industry.
Li Qiuxi's death was a heavy blow to the entire liquor industry. Fenjiu Group and the entire industry express their deep condolences for his contributions. His death means that the Chinese wine industry has lost an outstanding leader and promoter.
Li Qiuxi's successor, Yuan Qingmao, who will continue to work on the development of Fenjiu, has proposed a general program for the revival of Fenjiu and pushed the company to fourth place in the industry. This shows that Li Qiuxi's legacy will continue to influence the future of Fenjiu.
At this moment, we should be grateful to Li Qiuxi for his outstanding contribution to China's liquor industry. He will always be remembered in the history of China's liquor industry, and his perseverance, courage and leadership will inspire the development of the liquor industry in the future.
On the occasion of Li Qiuxi's passing, we should think, what is a truly great leader?It is those who can challenge convention, bravely face difficulties, and bring change to the industry. Li Qiuxi is such a great leader, and his spirit will continue to inspire us to move forward. Let us remember his achievements and at the same time be full of confidence in the future of China's wine industry.