The end of 2023 has arrived, and the competition in the domestic auto market has become more intense. Judging from the competitive situation of independent brands, BYD is of course the undoubted domestic boss. In particular, the monthly sales volume has exceeded 300,000 units for two consecutive months, and it is likely to complete the ambition of annual sales of more than 3 million units this year. However, in addition to BYD, the competition of the second domestic brand is also quite interesting. Chery Automobile has made significant efforts in the second half of this year, especially in November, Chery Group's monthly sales exceeded 210,000 units, which has basically secured its position as the second largest domestic product. Monthly sales of more than 210,000 units is an impressive figure. According to the data of the same period last year, Chery's sales volume increased by 111% year-on-year, more than doubling its performance. The cumulative sales in the first 11 months exceeded 1.66 million units, and if nothing else, the annual sales volume can stabilize Geely Automobile, which can rank behind BYD. However, a careful analysis of the sales composition of the Chery brand will show that it is not so balanced, and it can even be said that it is unintentionally inserted into the willows.
Although the Chery Xingtu brand has spent a lot of effort to build, focusing on the mid-to-high-end market, it can always be the first to use Chery's latest technology and design, but its sales proportion is not high. On the contrary, the Chery Jietu brand, which has always taken the people-friendly route, is now performing better and better, especially in November, when the sales of the Jietu brand exceeded 40,000 units. It is worth mentioning that the stamina of Chery Jietu brand is very stable. In the past few years, it has relied on entry-level cheap models such as the X70 to sell rapidly, and this year, the new layout of the Jietu Daisheng and the Jietu Traveler have also begun to exert their strength. Judging from the sales volume in November, the monthly sales volume of Jietu Daisheng exceeded 110,000 units, and the latecomer Jet Traveler also sold more than 10,000 units in a single month. This performance is really impressive. Chery Jietu brand is good at grasping the market direction, taking Jietu Traveler as an example, although it is not a real hard-core off-road SUV, the hard-core visual effect brought by the exterior design is not lost to the Great Wall Tank 300 model, which cuts the aesthetics of many consumers. The introductory guide price is 13990,000, relatively affordable pricing has also laid the foundation for its success. It's easy to see why a product like this can be successful.
Chery Automobile has always performed well, especially its sub-brands in the market. However, sales of the products of the descendants have also remained stable, especially the Tiggo series. The monthly sales of the Tiggo 7 and Tiggo 8 series are basically 2With about 50,000 units, Chery's influence in the SUV market continues to increase. Despite this, Chery currently has some shortcomings, especially in the field of high-end pure electric vehicles. However, judging from the subsequent development rhythm, Zhijie S7 and the new Fengyun series are expected to achieve good performance. What do you think of Chery Automobile's performance?The above is the user's opinion on Chery Automobile, indeed, Chery Automobile's performance in the market has attracted much attention. From the excellent performance of its sub-brands to the stable sales of its successor products, Chery Automobile's position in the market has become increasingly significant. Especially the Tiggo series, its monthly sales are basically 2About 50,000 units have won Chery a strong position in the competition in the SUV market. However, just like any automaker, Chery Automobile also has shortcomings in development, especially in the field of high-end pure electric vehicles.
However, judging from the subsequent development rhythm, Zhijie S7 and the new Fengyun series are expected to become hot spots in the market. In this context, we will conduct a more in-depth review of Chery Automobile's performance. First, let's take a look at Chery Automobile's performance in the market. According to the user's description, Chery Automobile's sub-brands performed well, especially in the SUV market Tiggo series, whose monthly sales were all in 2About 50,000 units. This makes Chery Automobile's presence in the SUV market stronger and stronger, and has won a good reputation and market share for the brand. However, in addition to these outstanding achievements, Chery Automobile also faces some challenges, especially in the market layout of high-end pure electric vehicles. Despite this, judging from the popularity of follow-up products, the Zhijie S7 and the new Fengyun series are expected to bring new growth points to Chery Automobile. Next, let's take an in-depth look at Chery Automobile's marketing strategy. Chery Automobile's performance in the SUV market is remarkable, especially the stable sales of the Tiggo series, which has won the brand market share and user reputation. However, with the intensification of market competition, Chery Automobile needs to strengthen its layout in the field of high-end pure electric vehicles to cope with market changes and challenges.
As mentioned by users, the Zhijie S7 and the new Fengyun series are expected to become hot spots in the market and bring new growth opportunities to Chery Automobile. Therefore, Chery Automobile needs to continuously optimize its product structure, strengthen technological innovation, and enhance its product competitiveness to adapt to changes in market demand. In addition to market strategy, product strength is also the key to Chery Automobile's development. Chery Automobile's product line is rich and diverse, especially the Tiggo series has performed remarkably in the SUV market. However, with the upgrading of consumption and changes in market demand, Chery Automobile needs to accelerate its product layout in the field of high-end pure electric vehicles to meet consumers' needs for environmental protection and intelligence. In this regard, the Zhijie S7 and the new Fengyun series are expected to become the highlights of Chery Automobile's new products, winning more competitive advantages for the brand in the market. Therefore, in terms of product strength, Chery Automobile needs to continuously improve its R&D capabilities, accelerate product upgrading, and launch more market-competitive products to meet the diverse needs of consumers. In addition to market strategy and product strength, brand image is also an important factor in Chery Automobile's development.
Chery Automobile's performance in the SUV market is remarkable, especially the stable sales of the Tiggo series have won a good reputation and market recognition for the brand. However, with the intensification of market competition, Chery Automobile needs to strengthen its brand image building in the field of high-end pure electric vehicles and enhance the market awareness and reputation of the brand. In this regard, the Zhijie S7 and the new Fengyun series are expected to become an important opportunity for Chery Automobile to enhance its brand image and win the favor of more consumers for the brand. Therefore, in terms of brand image, Chery Automobile needs to continuously strengthen marketing and promotion, enhance brand awareness and reputation, and win the trust and support of consumers. In general, Chery Automobile's performance in the market has attracted much attention, especially the stable sales of the Tiggo series in the SUV market. However, Chery Automobile also faces some challenges, especially in the field of high-end pure electric vehicles, and its market layout needs to be strengthened. However, judging from the popularity of follow-up products, Zhijie S7 and the new Fengyun series are expected to bring new growth points to Chery Automobile. Therefore, Chery Automobile needs to continuously optimize its market strategy, strengthen its product strength, and enhance its brand image to cope with market changes and challenges, and win the favor and market share of more consumers.
In summary, Chery Automobile's performance in the market has attracted much attention, and its stable sales volume and new product launches have brought new growth opportunities for the brand. With the intensification of market competition, Chery Automobile needs to continuously optimize its market strategy, strengthen its product strength, and enhance its brand image to cope with market changes and challenges. It is believed that in the near future, Chery Automobile will show more strong competitiveness and influence in the market.