Chery Holding Group's sales volume in November 2023 was released, and the group's sales volume was 212076 units, an increase of 111% year-on-year and 5% month-on-month87%, once again setting a new record.
Cumulative sales from January to November reached 1665626 units.
Let's take a look at the detailed data for specific brands.
1.Chery brand.
Sales in November were 147916 units, up 109% year-on-year and 5% month-on-month38%。
Among them, the sales of Tiggo 7, Tiggo 8, Tiggo 5X, and Tiggo 3X all exceeded 10,000 units, but this sales volume of course still includes export sales;Taking the sales volume in October as a reference, among the many cars that announced monthly sales of more than 10,000 units, only the Tiggo 8 actually reached the retail sales standard, and the other vehicles generally only reached the target of a few thousand. This data shows that Chery Automobile is more popular in overseas markets, and there is still considerable room for improvement in the more competitive domestic market.
2.Shortcut brand.
Sales in November were 41,027 units, a year-on-year increase of 1397%, an increase of 781%。
Among them, the monthly sales of Jietu Daishon, Jietu Traveler, and Jietu X70 series are more than 10,000 units, and the proportion of exports should also be relatively high;Among the three cars, the most noteworthy is the "square box" style Jet Tourer, although it is only an SUV model with a load-bearing structure, but the body looks quite tough and attractive. However, the car also has a strong competitor, and the detailed retail sales of both cars have not been announced, so let's wait a few days to draw conclusions.
3.Xingtu brand.
Sales in November were 15,296 units, a year-on-year increase of 1733%, up 311%。
At present, this brand does not have a single car with monthly sales of more than 10,000 vehicles, including export sales, and the brand's vehicles still lack bright optionsTo put it bluntly, there are only SUV models in the brand, and in the Chery brand, you can always find the best lower car in the same class, and it is difficult to reflect the competitiveness if the product is not differentiated. As for the new sedan of the Xingtu brand, the Star Era ES cannot be evaluated, judging from the competitors it faces, it can only be said that the pressure on it to become a hit is not small.
Summary: Chery brand sales of 147916 units, Jietu brand sales of 41,027 units, Xingtu brand sales of 15,296 units, a total of 204239 units;Chery Group's total sales volume is 212076 units, with a difference of 7,837 units, which is expected to come from the joint venture Chery Jaguar Land Rover and some commercial vehicle brands.
Chery Automobile's overall sales performance is quite good, although its market share in the domestic market is still not among the best, but the overall sales growth driven by export sales is also commendable.
However, as an independent brand, it is still necessary to take root in the local market, after all, this market is also the largest automobile market, if it can achieve the top three sales in the local market, I believe that Chery Automobile can achieve greater achievements. If you want to make a bigger difference in the local market, perhaps Chery Automobile needs to open up another product lineThe product line of fuel vehicles, mainly Tiggo series, Arrizo sedan, Xingtu and Jietu SUVs, is mainly oriented to overseas markets, creating a product matrix for the local market mainly for new energy vehicles.
Is it feasible to develop a new electrically driven model with a comparable positioning, without considering upgrading the Tiggo series to plug-in hybrid and pure electric models, and gradually transition to the main model on the sales side?
Editor: Tianhe Auto-Automotive Science Island, released by Tianhe MCN, welcome to retweet and comment.
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