Since Chen He's debut, he has always maintained a positive and sunny image in the hearts of the audience. When his film and television career entered a trough, he chose to open a hot pot chain brand "Xianhezhuang", relying on his popularity accumulation in the entertainment industry, this hot pot quickly completed the layout of more than 800 branches across the country, and the prospects are very good. However, the good times were short-lived. Frequent food safety problems have brought the reputation of "Xianhezhuang" to the bottom. We can imagine the inner collapse and disappointment of those fans who once fell in love with "Zeng Xiaoxian" when they found out that their idol's products had these problems. 
The enlightenment of this incident is that when enterprises are expanding rapidly, they cannot ignore the control of product quality. Otherwise, once something goes wrong, the loss of reputation is unimaginable. It is worth pondering that behind a brand, there is not only the quality of the product, but also the character of the company and the founder. Chen He wants to re-establish the reputation of "Xianhezhuang", I am afraid there is a long way to go. Pan Changjiang, the king of Chuge, the career of this old artist can be described as "famous". However, after he entered the online live broadcast to test the waters, he lost face because of the hype of promoting inferior goods. The cause of the incident was that Pan Changjiang first showed a "caring and chaotic" attitude to another anchor, expressing the subtext of guiding them away from the misguided path of live broadcasting. When everyone was still immersed in his generous speech, in the blink of an eye, Pan Changjiang himself had opened a personal live broadcast room and began to sell those uncertified alcoholic beverages. 
This obvious routine operation was immediately punctured by netizens. Everyone has said that this has exceeded the bottom line of celebrities using their influence. In fact, it is not difficult for us to imagine that in this era of highly developed information, every word and deed of public figures will be magnified and examined. An old artist like Pan Changjiang needs to strictly restrain his words and deeds, never forget his social responsibility, and cannot simply lose his moral bottom line for the purpose of profit. Speaking of Lang Lang and his wife Gina, I believe many people still have a good impression of this "rice cake couple" in their hearts. They combine talent and beauty and would have been the perfect winner in life. However, a series of controversies also made Lang Lang and his wife fall from the glamorous stage. We can imagine that many times in the middle of the night, they regretted and blamed themselves for what they had done. 
So, how can this celebrity couple regain the public's trust and recognition?There is only one answer, and that is to uphold positive values. They need to influence the fans around them and the whole society through their words and deeds, and pass on positive energy. Only by sincerely facing up to mistakes and actively correcting them can a public figure recreate a good social image. In fact, Lang Lang and Gina must also be reflecting on their original intention of building a brand. Back then, it was their sincere love for ** and art, and the pure heart that dedicated to it, which won the applause of countless people. Today, I continue to focus on the creation and performance of works, and I believe that the public's heart for them will gradually warm. Technology has added unlimited imagination to the cultural and entertainment industry, and has also given celebrities more opportunities to reach fans. However, technology itself will also be used by some people for personal gain, which is the phenomenon of "misleading the country" that we see. 
To deal with this chaos, we cannot simply increase the intensity of punishment. On the contrary, it is necessary to fundamentally create a virtuous circle environment – one that is not only constrained by the legal system, but also has a cultural and entertainment atmosphere full of humanistic care. This requires the cooperation of multiple forces such as departments, industry associations, and platforms. For example, strengthen the supervision of live broadcasts and short ** platforms, formulate a celebrity account information publicity system, and supervise the fulfillment of their social responsibilities. Establish a sound supervision mechanism and form an authoritative evaluation system. Carry out various forms of public welfare activities to create a positive and healthy cyberspace. Only by continuing to operate diligently and truly benefiting the people with science and technology can the entertainment industry play an active role, and artists can focus on their own creations without worries. This is a harmonious society where science and technology prosper the country and people harvest. The close integration between technology and the entertainment industry is supposed to be a win-win situation for society. But what some celebrities have done has also shown us the hidden dangers caused by the misuse of technology. 
In fact, technology, like human nature, has two sides. While encouraging innovation and strict supervision, we also call on practitioners to stick to the bottom line of ethics and spread positive energy. Only in this way can an entertainment environment that attaches equal importance to science and technology and humanity truly flourish and benefit society.