Last night, Yu Minhong and Dong Yuhui combined for a live broadcast, which attracted more than 37 million attention, creating the first time in the live broadcast economy, that is, there has never been a CEO and anchor in history at the same time on the same live broadcast of the ** event, which shows that the overall situation is related. During the live broadcast, Dong Yuhui did not backstab other anchors throughout the whole process, but just blindly introspected, which made people feel distressed.
People have not forgotten Li Jiaqi's crying apology in the live broadcast, perhaps, this is also a kind of "sympathetic marketing".
However, not all people can refuse the harvest of capital.
Due to the double reduction of the country in 2020, New Oriental tested the live broadcast economy and opened the Oriental **, that is, the later Oriental Selection. This live broadcast chain that is not like MCN began to slump, and then in the early morning of June 2022, everything changed, and thousands of people poured into his live broadcast room.
The early hours of June 9, 2022, were a special moment.
I remember Dong Yuhui said that his live broadcast was also bleak, and there were few people on the air for one night, and one night, he was released, although it was in the live broadcast room with goods, it was already 4 o'clock in the morning.
In the early hours of the morning, people who didn't fall asleep suddenly brushed up on a guy in the live broadcast, talking eloquently, all kinds of classics at their fingertips, among the audience:
Some people say that they have graduated from graduate school, but they have not found a job, and they can't sleep at home
Some people say that the child cries in the middle of the night, gets up to feed, and sits in the living room to rest for a while after feeding;
Some say he is old and has woken up.
A middle-aged man said that he had just gotten off work and was driving home, at this time, he parked the car on the side of the road and gave Dong Yuhui a comment.
Dong Yuhui looked at this piece of information and saw the faces of all beings, he had an epiphany, it turned out that fans are living people, they need care, emotional communication, not blunt sales, so a clear stream slowly turned into a big river.
Since then, Dong Yuhui has talked to everyone about life, life, and the past, looking at all small things, but listening to it is very heartwarming and inspirational, most of us are ordinary people in life, and they see that kind of persistence and open-mindedness from Yuhui.
Dong Yuhui opened a new era of live broadcast with his talent and clear way:
His poetic lectures have brought a cultural feast and spiritual pleasure to thousands of netizens.
He talks about quality, not just about quality.
In his live broadcast room, he talked about Du Fu, Su Dongpo, Nietzsche, Hegel, Socrates, and Shakespeare, where people not only buy their favorite products, but also bring cultural enjoyment and experience.
His unique live broadcast style has won the love of thousands of netizens, especially thousands of mothers-in-law.
Dongfang Xiaosun said that Dong Yuhui's memory is good, and this evaluation is good, but this sentence does not point out Dong Yuhui's personality - the stubbornness of rural people.
Last night's live broadcast was when people went "**"Dong Yuhui, who is not in the state of bringing goods, but only in clarifying the state of affairs:
He was very tired, his face was dull, and he obviously didn't have enough time to put on makeup, and there was no need to touch it up;There are even doubts about how his forehead bulges with a lump that is not too conspicuous.
He complained that he hadn't had a good night's sleep for half a year, and that he could only start falling asleep at 6-7 o'clock in the morning, and even needed sleep aid drugs to fall asleep, all of which made people feel pity;
He said that his mother said when he was leaving, don't think about it, just get a good night's sleep and eat a good meal.
It can be seen how much pressure Dong Yuhui is under, this pressure is very imaginable. According to our analysis, his pressure is mainly due to the adjustment of interpersonal relationships within Dongfang Selection, especially the operation of Xiao Dong that has been started by Selection. Many people think that this kind of opening is consistent with the traditional marketing model, or the emperor's manipulation technique in the past, but it does not conform to the characteristics of the live broadcast economy, and it will inevitably be punished.
We believe that the greatest pressure on Dong Yuhui is the management, and the operation of the management.
This kind of pressure is so great that Dong Yuhui is not likely to bear it for a long time, and this time the Oriental turmoil can only be the outcome of two choices, either Xiao Sun is out, or Yuhui is out (out means leaving his position).
So did Dong Yuhui think about escaping from New Oriental in the middle of this?The answer is yes:
Dong Yuhui revealed at least the following facts in the live broadcast:
First, he rejected a sky-high offer in June last year (when he was just becoming popular) because he thought the latter would only make him a person who was not like himself, that is, an orthodox person who shouted and sold things. His exact words were:
If he understands you, you will feel that doing things is meaningful, and you will be happy, for me, you will be happy, and it is more important for me to be able to fall asleep at night than to send me money for more than a year, and many friends may have read a lot of things uploaded on the Internet in the past two daysBut I'm sorry, I can't choose that, I don't like it, I don't want my life to become a story of taking advantage of a hot event and finally making myself a sales champion, it's not my intention.
Second, just this time 1212 During the Oriental turmoil, when he retired to Xi'an, he admitted that he had answered a **, and reported the answering process to Lao Yu.
Moreover, in the live broadcast, he and Lao Yu involved the topic of "may leave New Oriental in the future", which shows that Dong Yuhui has indeed considered new options outside New Oriental.
However, the "twister" of rural people and scholars dragged themselves back to New Oriental, especially after New Oriental made the decision to remove Xiao Sun as CEO yesterday afternoon.
Personnel is always the most complex (at least than reading), the world is insightful and knowledgeable, and the practice of human feelings is the article. How to deal with the relationship between office politics and power puzzles, and design a way out and development direction for yourself is a professional problem that everyone encounters.
There are only three patterns for Dong Yuhui in the future:
First, according to the pattern he envisioned at this time, continue to complete the role of a cultural live broadcast carrier, and maximize personal value and company value. Under this pattern, it is still difficult for Lao Yu to reconcile the interests and power relations between Yuhui and XiaosunSimilarly, how Yuhui gets along with Xiao Sun is also challenging. After all, the two are the "two tigers" in the Oriental selection.
Second, the reshaping of the power structure of Dongfang Selection was blocked, and Dong Yuhui still couldn't do what he liked with peace of mind, and finally chose to jump ship to another company or set up his own company. The possibility is still very high.
Third, Yuhui was completely disheartened by the live broadcast and realized his sentence: Returning to the teacher's profession is where to teach.
In a word, people are in the rivers and lakes, and they can't help themselves. Yuhui four "don't."None of them can be done for him now. This time, he still chooses to stick to the East, and in the short term, he has the least price and the most benefits.
As long as people are live broadcasting, the crusade and love of netizens, this most mysterious power will command Dong Yuhui and the group of capital tycoons standing behind him.
Yuhui's character design can't be poured for the time being.
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