It goes without saying that the enterprise market is difficult to do. For many traditional enterprises, in addition to the polishing of their own business models and product technologies, the most important thing may be to acquire customers on a large scale. （➕vx：jutuixueyuan）
Almost all enterprise-level service founders and practitioners will be "tormented" by this question: how can we get more customers at a lower cost and in a more efficient way?
After serving 100+ enterprise-level service companies, we have summarized this article to inspire the founders and practitioners of companies in the enterprise service field.
Solve the trust problem
Becauseb2bThe cost of product replacement and opportunity cost are high, and enterprises will not easily change companies after recognizing a company's services, so there will be a long rational decision-making period when purchasing.
Asb2bEnterprise founders need to deeply understand the way of thinking of different people in this decision-making chain, and go deep into the decision-making links of different decision-makers, including founders, markets, administration, employees, etc.
In this context, it is especially important for businesses to build trust.
Do a good job of marketing
B-end and C-end users are the same, good products need good marketing.
Many business founders are from product or technology backgrounds, and they are relatively weak in marketing. If the founders themselves are not good at or do not have the energy to do this, they need to have a partner who is good at marketing to supplement them.
Generally speaking, the trial period of market behavior is 1-3 months, and the conversion rate is generally 3-5%. For businesses, it is necessary to ensure that the tests are valid in order to be used continuously, otherwise it is a waste. In addition, you need to pre-set your own measurement methods so you can know which channels your traffic is coming from.
In short,In the customer acquisition process of B2B enterprises, it is crucial to adopt a precise customer acquisition strategy. Through the combined application of these strategies, B2B companies can increase the breadth and depth of customer reach, optimize customer acquisition, and achieve sustainable business growth and success.