Volvo S60: A neglected luxury sedan Volvo, this brand is believed to be familiar to everyone.
As a car brand that was once on the verge of bankruptcy, Volvo received assistance from Geely in the Chinese market and successfully revived.
In recent years, Volvo has performed steadily in the market, especially the family-led Volvo XC60, which is deeply loved by middle-aged consumers.
However, today we are not talking about the Volvo XC60, but the Volvo S60 developed by Volvo.
As a mid-level luxury sedan, the Volvo S60 has a good reputation in the market for the first two years.
While it's true that Volvo's models lack luxury, the family's attention to detail has always been commendable.
And, when it comes to safety and comfort, Volvo models have always excelled.
However, sales of the Volvo S60 have continued to decline over the past two years.
Just this past November, only 1,364 new cars were sold.
We all know that before the 23 models, all Volvo S60 models were equipped with Aisin's 8AT gearbox.
However, in order to reduce costs, the new car only retains the 8-speed automatic transmission for the top trim, and all other variants use a seven-speed dual-clutch transmission.
This operation directly caused strong dissatisfaction among consumers.
Volvo's influence itself is not strong, and this disguised reduction makes consumers disappointed with this model.
Although the Volvo S60 has been reduced in price by nearly 70,000 in the market, at the same time, models such as BMW, Mercedes-Benz and Audi are also constantly cutting prices.
In fact, the advantages of the Volvo S60 are not obvious.
Taking Audi A4L as an example, its basic model has dropped to about 240,000 yuan, while the ** of Volvo S60 is about 220,000 yuan, and the gap is not big.
Of course, many people will say that Audi also uses a 7-speed dual-clutch transmission, but Volvo's status cannot be compared to Audi.
To put it simply, although Audi still uses a dual-clutch transmission, there are still a large number of consumers who pay for it, and if Volvo uses a dual-clutch transmission, the number of buyers will be greatly reduced.
From a design point of view, the Volvo S60 also focuses on a "mature and stable" design.
At the front, it features a waterfall grille with the iconic Volvo logo.
At the same time, the new car's "Thor's hammer" headlights are still eye-catching, and the lower surround adopts a three-section shape.
Overall, the car is quite recognizable.
However, despite its excellent performance in terms of design and safety, sales of the Volvo S60 continued to decline due to downsizing and the price reduction strategies of competitors.
In the face of market challenges, Volvo needs to further improve the competitiveness of its products to attract more consumers' attention and purchases.
Overall, the Volvo S60 is a luxury sedan that has been overlooked.
Although it has a good performance in terms of design and safety, its market sales have declined due to the downsizing and the price reduction strategy of its competitors.
Volvo needed to take steps to improve the competitiveness of its products in order to attract more consumers' attention and purchases.
Beginning: When we talk about the Volvo S60, we think of safety and comfort, this car brand is really successful in the market, but for almost two years it has not shown much sincerity.
So, is this luxury car worth buying?Let's take a look.
Interior Design: First, let's take a look at the interior aspect.
Although the workmanship materials of this car are still relatively advanced, the interior design sense does pull the hips.
The central control is equipped with a 9-inch central control vertical screen, and the air conditioning outlets on both sides are indeed relatively simple to operate, but the sense of science and technology can not satisfy consumers.
This is also a point that young consumers are very dissatisfied with Volvo.
Safety features: However, in terms of safety features, the new car is still equipped with the City Safety intelligent safety system as standard, including emergency avoidance assist, active braking, lane keeping assist and other functions to enhance its active safety performance.
These features have always been Volvo's strength.
If you're a safety-conscious consumer, this car is still worth considering.
Powertrain: Next, let's look at the powertrain settings.
The 2024 Volvo S60 is equipped with a 48V mild hybrid powertrain equipped with 2The 0T four-cylinder engine has a peak horsepower of 197PS for the entry-level and mid-range models, and the high-end models provide the best powertrain, matched with an 8AT gearbox, and the horsepower burst can reach 250PS.
The handling of the whole vehicle is also relatively excellent.
Conclusion: Finally, let's summarize.
Volvo, a car company, has a fan base in the market, but for the S60 car, it has not shown much sincerity in the past two years.
In particular, the reduction of the gearbox has made many people abandon this luxury car.
If you're a safety-conscious consumer, then this car is still worth considering.
But if you pay more attention to the sense of technology and interior design, or have higher requirements for driving performance, you may want to consider other models.
What do you think of this car?
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