2023 is an extraordinary year for Haoxianglai brand snacks. On September 12, Wanchen Group announced that it would merge its Haoxianglai Snack Factory, Laiyoupin Brand Snacks, Qidi Didi Family Snacks, and Lu Xiaoyu Wholesale Snacks into "Haoxianglai Brand Snacks". So far, Haoxianglai brand snacks has become one of the largest wholesale snack brands in the country, and has won two industry awards, "30 years of leading brand in China's food industry" and "most leading brand award" in the 8th Huatang Wanshang Conference held recently, and its important position in the snack retail industry has been fully affirmed.
The brand leadership of Haoxianglai brand snacks is jointly constructed by the product brand strength and product brand status in the development of the mass snack industry. In terms of brand strength, after the merger of the brand snacks led by Wanchen Group, the number of stores nationwide exceeded 5,000, and it is still expanding the alliance area to achieve a larger brand effect. At the same time, I want to come to the brand snacks to integrate the strengths of the team resources after brand integration, grasp the stronger upstream bargaining power, product selection ability, and focus on reducing logistics costs and operating costs, and play the trump card of sustainable development. In terms of product brand status, Haoxianglai Snack Factory is the largest and earliest brand of Wanchen Group, with the widest market acceptance, and has formed a certain brand recognition foundation in the hearts of consumers, which is of great significance to the long-term development of the brand.
In order to strengthen brand leadership in the long term, brand snacks need to focus more on establishing a closer connection with consumers. Wanchen Group is also aware of this, and its retail business partner Wang Shaomin said at the 2023 annual ceremony of the mass merchandising snack industry, "We are committed to creating and iterating more fun and enjoyable snack parks, and providing consumers with higher emotional value." ”
Haoxianglai brand snacks focus on creating a good consumer experience, strengthen the layout and decoration of the store, and create a warm and comfortable shopping environment. The snack park in Chongqing, which has a single-story two-story design, has a total area of more than 2,600 including the square, equivalent to 6 basketball courts, with spacious and bright shopping space and more than 1,000 kinds of snack products, integrating "shopping, entertainment, and check-in" to meet the consumption needs of residents in various scenes. As a channel party, Haoxianglai brand snacks have played a role in connecting consumers and merchants, building a long-term healthy and stable development relationship, and ensuring the quality and stability of products through cooperation with merchants, so as to provide consumers with high-quality products and services.
At present, Haoxianglai brand snacks occupy an important position in the retail market, and will continue to actively adapt to the changes in consumer trends in the future, and continue to innovate and progress to better meet the needs of consumers. At the same time, we will also strengthen cooperation with partners to jointly promote the development of the retail industry and further demonstrate brand leadership in the long-term development.