Hello everyone, I'm Childe.
The Oriental Selection Palace Fight drama caused by "Little Composition" finally came to an end after dominating the screen for many days.
In case some readers don't understand, before telling about this big drama, let's introduce the main characters:
Yu Minhong, the founder of New Oriental, launched "Oriental Selection" to enter the live broadcast industry when the education and training industry ushered in a cold winter.
Dong Yuhui, the "top-rated" anchor of Dongfang Selection, became popular because of his cultural way of selling goods, and led Dongfang Selection to explode out of the circle.
Sun Dongxu, CEO of Dongfang Selection, is suspected of targeting Dong Yuhui, causing public anger for "holding meetings" and "smashing mobile phones".
From December 5th, Dong Yuhui's fans questioned Sun Dongxu and others for suppressing Dong Yuhui, and kept calling for Dongfang Selection in the comment area to stand up for Dong Yuhui. Now, after fermentation again and again, things have come to fruition:
On December 18, Dongfang Selection couldn't withstand the pressure of losing nearly 3 million fans and evaporating more than 3 billion in stock prices, and Dong Yuhui finally returned to the live broadcast room. On the third day, he was already a senior partner of New Oriental, a cultural assistant to the chairman, and a vice president of the Cultural Tourism Group.
At the same time, Dongfang Selection will set up an independent studio for Dong Yuhui and operate independently.
On one side, Dong Yuhui was promoted to **, winning rocket-like promotions and rewards;On the one hand, Sun Dongxu was dismissed, and Yu Minhong concurrently served as CEO.
Under such news, New Oriental's stock price finally recovered, and the fans returned to more than 31 million. It looks like everyone is happy.
However, behind the "everyone should have nothing to do", Dongfang Selection is still solving the dilemma of "relying on top anchors", and Dong Yuhui has also temporarily left the Dongfang Selection live broadcast room from December 21, and will probably take a vacation for about a month.
At that time, he will also face the problem of how to open up a new track of New Oriental Cultural Tourism.
In the end, it is a cultural person, other companies with goods are competing for sales, and Dongfang Selection is fighting for who wrote the small composition.
The reason is that on December 5, Dongfang Selection released Dong Yuhui's trip to Jilin**, but left a message at the bottom that the "small composition" was not from Dong Yuhui.
This made Dong Yuhui's fans extremely dissatisfied, their fans were that Dong Yuhui had poetry and books in his belly, and now he was demolished, and he was suspected of "backstabbing".
The two sides began to argue, and Dong Yuhui had to appease fans in the live broadcast, jokingly saying that he was "Hu replied".
didn't want to borrow the slope to get off the donkey, and also said that he was subjected to fan cyberbullying. Things just went from small to big, and went out of control.
Dong Yuhui did not attend the live broadcast on December 10 because of this, and the fans who couldn't see anyone were even more anxious, and their brains made up the drama of Dong's "frustrated runaway", and his attitude became more and more tough.
Seeing that the situation was not good, on December 12, CEO Sun Dongxu came out to respond, but the crisis escalated further:
Mr. Sun slammed his mobile phone domineeringly, said "Let's have a meeting" in the tone of a leader, and pointed out in the "meeting" that Dong Yuhui should not be absent from the live broadcast, and Dong Yuhui's income is not only tens of millions on the Internet, but also a look of education, which makes fans even more angry.
At the same time, Sun Dongxu was picked up from the "black history".
He once kept digging holes for Dong Yuhui in the live broadcast, saying that Dong Yuhui was"A flash in the pan", and also said, "You are not only the president level, you are the chairman level", "You can talk about the books you have read and have not read".and other remarks ......Apparently there is something in the word.
There is also information on the Internet that Yu Minhong is facing a "choice of two" between Sun Dong, and the small composition incident is just the fuse of the internal executive conflict.
Although Yu Minhong denied "choosing one of the two", in the eyes of fans, the toughness is due to the instructions of the big leader, and Dong Yuhui's high achievements will be targeted and excluded by the high-level.
As a result, a large number of fans went to buy things from the competing products selected by Dongfang, Gaotu Jiapin.
Chen Xiangdong, the boss of Gaotu, was the executive president of New Oriental, and later came out to found Gaotu himself. In this turmoil, he received dividends, with 270,000 fans in the live broadcast room and sales soaring 250 times. And Dong Yuhui's personal Douyin account also increased by nearly 4.4 million fans in 2 days.
There was even a "Western Selection", the anchor seemed to imitate Dong Yuhui's face, and the first live broadcast won millions of **.
In stark contrast, Dongfang selected more than 2 million fans, and its market value evaporated by about 7 billion.
On December 13, Dong Yuhui posted a thousand-word long article, explaining that some of the copywriting was written by himself, and some were discussed with the team, and expressed his gratitude and apologies to the company's partners at the end of the article.
On December 14, Yu Minhong personally went down to criticize the lack of professionalism, Sun Dongxu was not mellow enough, and only deeply apologized to Dong Yuhui. Subsequently, Sun Dongxu publicly apologized to netizens and Dong Yuhui.
However, a wave of unsettled waves has arisen again and again, and Dongfang Selection has caused new controversies, and the anchor Tianquan not only imitated Sun Dongxu in the live broadcast room to drop his mobile phone, but also said that the people who scolded people in the comment area of the live broadcast room could not afford to buy egg yolk crisp.
Yu Minhong quickly cut through the mess and used a three-board axe to stabilize the situationLet Tianquan apologize, remove Sun Dongxu from his post, and broadcast live with Dong Yuhui.
During the live broadcast, Yu Minhong promised to treat Dong Yuhui well, and Dong Yuhui also said that he would not leave Dongfang Selection and would always remember the way he came.
Fans are happy, the stock price has rebounded, the Western selection has been blocked, and the turmoil of the Eastern selection seems to have ended.
Top anchors have always contributed to the platform. In particular, Dong Yuhui is the number one hero who led the Oriental Selection out of the circle, and his sales with goods account for half of the entire Oriental Selection, which is irreplaceable.
However, water can carry a boat, and it can also capsize a boat. The emergence of the small essay incident represents that Dongfang Selection has long planned to "de-Dong Yuhui".
After all, it is impossible for a company to bet all its treasures in one basket, and it is an industry consensus to reduce its dependence on top anchors.
For example, Li Jiaqi's beauty one, from 2022, Li Jiaqi will give more time to the assistant broadcast in his personal live broadcast room. It's just that judging from the results, Li Jiaqi exceeded 10 million during the live broadcast, and when it was the turn of the assistant broadcaster, the number of ** people plummeted. Mei ONE has incubated Internet celebrities for many years, but it can't create a second "Li Jiaqi".
The same is true for Dongfang Selection, the performance of the market has given the answer - before cultivating other super anchors, Dong Yuhui is still the core figure of Dongfang Selection.
Therefore, Yu Minhong used treatment, status, and feelings to retain people, and Dong Yuhui successfully changed from "Xiao Dong" to "Dong Zong".
But some netizens believe that Dong Yuhui's promotion is just a more moderate "de-Dong Yuhui".
First of all, Yu Minhong revealed that Dong Yuhui will open a separate account and live broadcast room, and Dong Yuhui will take a long vacation after the live broadcast on the 21st.
After Dong Yuhui pulled a wave of popularity, he did not show up for a while, and Dongfang Selection could take this opportunity to tap and create other anchors. The cycle goes back and forth several times, and with the rise of new anchors, Dong Yuhui's influence on Dongfang Selection will gradually be diluted.
Secondly, when Dong Yuhui enters the management, it is reasonable that he will be more focused on the overall situation, and the tasks will be more onerous.
For example, Dong Yuhui served as the vice president of New Oriental Cultural Tourism Group. Founded in 2023, New Oriental Cultural Tourism Group is the third largest strategic business of New Oriental's layout, mainly selling study tours with research properties and taking the mid-range route.
This may be what Yu Minhong said about the "independent IP, independent platform" opened up for Dong Yuhui. Of course, Dong Yuhui's transfer to New Oriental Cultural Tourism does not mean that he will completely cut seats with Oriental Selection, Dong Yuhui will "visit" the Oriental Selection live broadcast room.
In this way, Dong Yuhui can continue to gather popularity for Dongfang Selection, and maybe cultivate a new group of fans by the way.
When Dong Yuhui and Dongfang Selection are not so close, Dong Yuhui's fans will also distance themselves from Dongfang Selection.
In addition, it can also allow Dong Yuhui to use his popularity and knowledge to promote this new Oriental cultural tourism that is still in its infancy.
Cultural tourism products are different from ordinary commodities, consumers are not so easy to consume impulsively, with the addition of Dong Yuhui, the New Oriental cultural tourism team can also reduce some of the pressure.
How to bring benefits to Dongfang Selection, and avoid fans from backing up Dongfang Selection, and at the same time make the fan base fit the products of New Oriental Cultural Tourism, is a major problem that Dong Yuhui is facing now.
And, after a series of tosses, can he return to a relaxed and witty state and maintain his previous relationship with his leaders and colleagues?
It is worth mentioning that in addition to the aforementioned parties Yu Minhong, Dong Yuhui and Sun Dongxu, there is another character who is very eye-catching.
He is the former Oriental lecturer, the current anchor with goods, and the Internet V Luo Yonghao.
During this time, Luo Yonghao posted dozens of Weibo posts in support of Dong Yuhui, claiming that he would use his connections to support Dong Yuhui's entrepreneurship.
After learning of Dong Yuhui's return, Luo Yonghao claimed that Dong Yuhui was PUA, and Dongfang Selection would continue to "de-Dong Yuhui".
Because in his opinion, Yu Minhong is "a boss with no heart", and Dongfang Selection is "the most unfair, the most absurd, and the most phenomenal company that bullies and oppresses young people".
To be honest, such an evaluation is somewhat personal grudges, what if Dong Yuhui himself wants to "go to Dong Yuhui"?
Not everyone is ambitious and wants to be a powerful minister or set up their own door, maybe people are more willing to keep their duties and be plain.
But as long as he has some power, some supporters will "turn black" and accuse others of collapse.
So many people speculate that Luo Yonghao spoke out for Dong Yuhui because he was holding back a resentment towards his old club, New Oriental. He once encountered a similar experience with Dong Yuhui, and now he is helping Dong Yuhui, which is helping his young self.
And this statement was also replied by Luo Yonghao himself.
Back then, Luo Yonghao was a "problem teenager", because he couldn't stand the rules and regulations of the school, he dropped out of high school before finishing it.
Because he has no diploma, Luo Yonghao has been beaten by reality. He has set up a street stall, sold aphrodisiacs, grilled lamb skewers, opened a second-hand bookstore, and smuggled cars, but he has not found any serious work.
At the age of 27, at the suggestion of a friend, he thought of going to New Oriental to be an English teacher.
After all, he is a good eloquent, he has lectured in MLM organizations, and his lack of English knowledge can be remedied by hard work.
Luo Yonghao relied on success books to make chicken blood, and he forced himself to change from an English novice to an English lecturer. He confidently wrote a 10,000-word cover letter to Yu Minhong, and was successfully admitted in the last trial lecture.
After entering New Oriental, Luo Yonghao became an Internet celebrity lecturer with his eloquence. He will talk about all kinds of large-scale jokes in class, and he also laid the groundwork for the differences between Luo Yonghao and New Oriental.
In 2006, Luo Yonghao left New Oriental and officially started his business. As for the reason, on the one hand, it is because some executives are not used to Luo Yonghao's education methods;On the other hand, Luo Yonghao felt that New Oriental was too commercial.
Now, when Luo Yonghao sees what happened to Dong Yuhui, it is like seeing his former self.
In addition, Luo Yonghao, who has been out of the live broadcast room for a long time, has successfully gained a lot of popularity this time with the help of Dong Yuhui's topic.
And most of us also joined the ranks of supporting Dong Yuhui because we saw in him the figure of a fellow worker - from an ordinary family, relying on his own efforts to climb the ladder.
Under the uproar, it is actually a catharsis for workers to the workplace.