In the new year, are you still looking for overseas**?
Nowadays,"Find**"It's a thing of the past. The vigorous development of cross-border e-commerce platforms and bonded warehouses such as Tmall Global has made it possible"Worldwide purchases"The speed of the experience is comparable"Locally purchased"。Consumers can buy a wide range of overseas products on e-commerce platforms such as Tmall Global without having to worry about finding someone**.
Basically, it can be bought on the (cross-border e-commerce) platform, and it is almost the same. ""The ** of the duty-free shop is similar to the one bought on the domestic e-commerce platform (**. "This is the reply that the reporter got when he interviewed a few random consumers on the street. So, what is the reason for this change?
There are three main points:
First, cross-border e-commerce platforms like Tmall Global provide a window for overseas brands, especially niche brands, to enter the Chinese market. These brands can be on the platform first"Test the waters", understand the Chinese market and then officially enter through other channels. Dong Zhenzhen, general manager of Tmall Global, pointed out that the biggest advantage of cross-border e-commerce is that overseas merchants can use local teams to run their businesses and receive local currency through cross-border payments without having to set up a company in China.
Second, the number of bonded warehouses has surged, which has greatly shortened the transportation time of goods. In 2015, there were only five comprehensive bonded warehouses in the country, and consumers in many regions had to wait a long time to receive goods purchased by cross-border e-commerce. But now the number of bonded warehouses has increased to more than 100, the goods are closer to consumers, and the delivery speed has been greatly improved. Taking Tmall Global as an example, 70% of its cross-border goods can be stocked in bonded warehouses, and more than 50% of orders can be delivered the next day. The goods in the bonded warehouse can be modified, graded and other processing, without paying taxes first, reducing the cost of merchants.
Third, the in-depth cooperation between cross-border e-commerce platforms and first-class merchants has further reduced the logistics and operating costs of goods. For example, talk to the merchant about a seven-fold discount on the goods, or increase the freight volume to reduce the freight. This makes the purchase of cross-border goods by domestic consumers close to or even equal to that of overseas purchases.
So, why does the rise of cross-border e-commerce platforms like Tmall Global lead to individuals"**"What about the decay?
Model Hu Bing is well-known to many people"Buyers", he compares himself to the relationship between overseas brands and domestic consumers"Translation"。Compared with individuals, professional buyers have a better understanding of the brand and the market, and can choose better, more affordable and more assured products for consumers.
Unlike individuals**, many buyers cooperate with cross-border e-commerce platforms to directly obtain goods on the platform. There is a wide variety of products on the platform, which is difficult for individuals to match. Hu Bing, a buyer, found that today's consumers are no longer satisfied with more than that"Buy", but also the pursuit of cheap and assured. In the face of consumers' increasing ability and expectation of information acquisition, individuals** have become unsustainable.
To sum up, the development of cross-border e-commerce platforms and the popularity of bonded warehouses have made it convenient and fast to purchase overseas goods. The advantages of commodities are no longer so obvious. In this environment, the necessity of finding someone is not as good as before, and it is gradually replaced by a more professional model such as buying hands and goods, and it has become one"Past tense"consumption patterns.