The Russian market is still quite large, especially in the past two years, thanks to Zesheng, China and Russia have developed by leaps and bounds. Previously, Yajida introduced cross-border e-commerce platforms such as Ozon, Yandex, and Joom in Russia, and today I will briefly talk about the Wildberries cross-border e-commerce platform.
Wildberries are abbreviated as WB (Chinese known as wild strawberries, strawberries. I have to say that the fame is not bad, and the purple logo**ui design is also very beautiful. Wildberries was founded in 2004, probably around the same age as many of its readers. At present, it is the largest ** retailer in Russia and even in Eastern Europe. Business coverage: Russia, Belarus, Poland, France, Italy, etc.
Wildberries originally started as a garment, and has developed quite rapidly after nearly 20 years of deep cultivation. The main products of the platform: clothing, footwear, accessories, electronic products, beauty care makeup, auto parts, pet supplies, household products, etc. The above categories are also basically in line with the main categories of goods imported by Russia from China.
Wildberries currently has more than 50 million registered users (population 14.4 billion), and the average daily orders of the platform exceed 4.5 million. Among them, electronics, electrical appliances, clothing, etc. have become the fastest-growing categories, and the same Russian electronic products online shopping ** status is equivalent to China's JD.com.
Wildberries are free to settle in, and you can register by preparing materials (
If the seller ships the goods, he only needs to pay the logistics fee and send the goods to the designated warehouse of Wildberries. That is to say, as long as the Wildberries seller ships the goods, such as the cost of warehousing and clearance, it does not need to be paid by the seller, and the cost here is lower than that of other platforms.
Wildberries started to attract investment in China in July 2021, and there are not many sellers compared to other platforms at present. Russia's light industry is backward, China and Russia have developed rapidly in the past two years, the Russian market is still quite large, and the development of e-commerce is also very fast.