With the continuous development of China's economy, the purchasing power of consumers has gradually increased. As a popular fruit, apples are also on the rise in demand in the market. People are becoming more and more focused on healthy living, and fruit has become an integral part of their daily diet. At the same time, the variety of apples is constantly enriching and improving, such as the emergence of high-quality apples such as Red Fuji, which meets the needs of consumers for taste and quality. This has led to a gradual increase in Apple's **, thus reflecting an increase in the level of consumption.
However, despite the increase in consumption levels, the growers did not reap the corresponding profits. The reasons can be analyzed from a number of aspects.
First of all, because Apple's ** is greater than demand, the market competition is fierce, resulting in Apple's ** being depressed. Many growers have had to lower their prices in order to sell more apples in order to gain a market. This limits the profitability of growers.
Secondly, the cost of production for apples is gradually increasing. With the development of the times, the cost of labor and factors of production is also rising. Growers need to invest more money in land, planting techniques, fertilization, pesticides, etc., to ensure the quality and yield of apples. However, these cost increases are not fully passed on to consumers, as the pressures of market competition prevent growers from improving apples across the board.
In addition, there are risks and uncertainties in apple production. Factors such as weather, pests and diseases can have a significant impact on the yield and quality of apples. If the apple yield does not meet expectations, the farmer's investment will not be recouped and the profit will not be available.
As a result, despite the increase in consumption levels, it is difficult for fruit growers to make a corresponding profit. The emergence of this phenomenon is not only a special case of the apple industry, but also reflects the current problem of China's agriculture, that is, the asymmetry between farmers' income growth and consumption upgrading.
1. Supply exceeds demand, and the market competition is fierce.
With the popularity of Apple and the increase in consumer demand, the number of Apple market has gradually increased, but the demand has not grown synchronously. This has led to an oversupply in the market, and competition among growers has become very fierce. In order to seize market share, fruit farmers have to reduce their profits, resulting in limited space for apples.
2. Production costs increase and profits are diluted.
The production of apples requires a lot of capital and manpower, including land lease, planting techniques, fertilization, pesticides, etc. However, these production costs continue to be diluted, diluting the profits of fruit growers. Due to the market competition, apple farmers are unable to fully transfer these costs to consumers, resulting in very narrow profit margins.
3. Uncertainty of weather and natural environment.
Apple production is affected by the weather and the natural environment, such as frost, pests and diseases, etc. In the event of an undesirable event, the yield and quality of apples may be seriously affected, which in turn will affect the profitability of the grower. This uncertainty prevents farmers from making accurate returns and increases operational risk.
4. The interests of the intermediate links in the market are too large.
In the Apple chain, there are multiple intermediate links, such as wholesalers, retailers, etc. These intermediaries play an important role in market transactions, but at the same time, they also raise Apple's **. Because the fruit farmers are in the top position of the first chain, they cannot fully enjoy the profits generated by the intermediate links, resulting in diluted profits.
In short, there are many reasons why it is difficult for apple farmers to obtain profits. From the perspective of market supply and demand, production costs, natural environment, intermediate links, etc., all have an impact on the profits of apples and fruit farmers.
3. Personal thoughts and opinions on the improvement of apple consumption level and the profit of fruit farmers.
1.** Through policy guidance, we can support the development of fruit farmers' cooperatives, improve their bargaining power and market competitiveness, and enable them to share the benefits of the middle links of the market.
2.Strengthen the marketing of the apple brand and increase consumers' awareness and preference for high-quality apples, thereby increasing the demand for high-quality apples and increasing the sales profits of fruit farmers.
3.Develop an agricultural insurance system to reduce the losses of fruit farmers due to natural disasters and other factors, and improve the business risk tolerance of fruit farmers.
4.Strengthen the research and development and demonstration and promotion of agricultural science and technology, improve the production technology and management level of fruit farmers, reduce production costs, and increase profits.
5.Cultivate more local fruit brands, create a fruit industry with regional characteristics, increase market diversity, and avoid over-reliance on a few varieties.
6.Strengthen the construction of rural infrastructure, improve the efficiency of agricultural product logistics and reduce circulation costs, so that fruit farmers can obtain better sales channels and market opportunities.
7.Strengthen the organization and training of fruit growers, improve their management ability and market awareness, so that they can better adapt to the needs and changes of the market.
To sum up, the problem of increasing the consumption level of apples and the profits of fruit farmers is a complex and comprehensive system, which needs to be solved by the joint efforts of enterprises, enterprises and fruit farmers. By strengthening policy support, market promotion, insurance system, scientific and technological research and development, infrastructure construction, and the organization and training of fruit farmers, we can gradually improve the profit situation of fruit farmers and realize a virtuous circle of farmers' income increase and consumption upgrading.