In order to further fulfill the responsibility of social supervision and guide consumers in the Greater Bay Area to consume scientifically and with quality, on December 17, the Shenzhen Municipal Consumer Council, together with the Macao Consumer Council and the Pingshan District Consumer Council, organized a group of about 40 consumers and representatives to enter Shenzhen Qixin Group to carry out consumer observation activities. The event aims to allow consumers in the Bay Area to experience innovative cultural and creative products and cultural experiences up close and intuitive, so as to gain an in-depth understanding of the innovation ability and ingenuity of local enterprises in Shenzhen.
It is understood that Qixin Group is a leading enterprise in China's B2B office material services and SaaS cloud, and its independent sub-brand Qixin Cultural and Creative takes "inheritance and dissemination of Chinese culture" as its mission, providing consumers with branded, high-end, and youthful fashion cultural and creative products, and has joined hands with my emperor cat, the classic of mountains and seas, the national treasure, Confucius Grandpa and other popular IPs with Chinese cultural characteristics to create a series of products, so that the essence of traditional culture enters the contemporary vision with a young and fresh appearance. According to the data, Qixin's cultural and creative products have been awarded the "China Authorized Golden Star Award", "CSID Industrial Design Award for Outstanding Works" and "Contemporary Good Design Award" for many times.
This time, the delegation visited the brand experience hall, product experience hall and cloud exhibition hall of Qixin Group, learned about the development achievements of Qixin Group for more than 30 years from the aspects of brand building, safety production and digital operation, and experienced a series of young, intelligent and fashionable stationery cultural and creative products of Qixin Cultural and Creative.
At the event site, parent-child families from Shenzhen and Macao experienced Luban lock eraser, jelly bean polka dot calculator, mountain and sea dragon year DIY lantern set and other cultural and creative products through a series of interesting games, allowing consumers to deeply feel the fun of integrating traditional culture in stationery in an entertaining way. Finally, the consumer representatives wrote testimonials about the experience in the guest book as a commemoration. Some of the children who visited left a message saying: The activity is very interesting, the stationery is very creative, and I hope that there will be similar activities next time.
In response to this event, Yang Jun, general manager of the brand marketing department of Qixin Group, said: Welcome representatives of the Shenzhen and Macao Consumer Councils, consumer representatives, and first-class journalist representatives to visit Qixin Group. Qixin Group always adheres to its original intention, takes customers as the center, and ensures quality and service. We also welcome everyone to continue to understand and pay attention to our products and services, and we will work together with consumer organizations to boost consumer confidence.
The development of this consumer observation activity has built a bridge of communication between all sectors of society and business operators, enhanced the understanding of young people in Shenzhen and Macao about the traditional culture of the Chinese nation, deepened the exchange of consumer experience, and not only expanded new space for the economic development of the two places, but also released new vitality to promote the integrated development of consumption in the Guangdong-Hong Kong-Macao Greater Bay Area.